During the Chicago Ad:Tech trade show in August, our CEO, Rich Kahn, was interviewed by acclaimed Webmaster Radio personality, Daron Babin. Rich discussed our Traffic Advisors feature and how eZanga has done everything possible to ensure our customers a clean click stream.

Rich stated in the interview how “the only way to test [Traffic Advisors] was to buy traffic for it, so we used our own money to buy the traffic to make sure it worked.” Our company has spent over two million dollars to protect our customer’s investment.

Rich also explained how eZanga is designed to help any business get started with online advertising, “We get a budget, a site, and a goal and we do the rest to make it as easy as possible so they can focus on their business.” Rich is right, getting an ad campaign started is just that simple!

Click here to listen to Rich’s entire interview with Webmaster Radio

The eZanga team is back in Middletown after a trade show trip to Ad:Tech New York.  The show had an amazing turn out and the entire eZanga staff was there to witness it!

November 4th, the second day of the trade show, was very busy for eZanga!  Our CEO, Rich Kahn, gave a presentation to the attending press about our newly designed search engine. Rich explained how our new eZanga search engine can pull results from more than 100 unique content sources in real time, while sorting and displaying them in a user friendly format in about one second!  He also informed the press how our five year old Cash Giveaway Program has transformed into an Incentive Social Network, HopOnThis.com, with even more raffles and prizes than before!  Our members are now able to stay connected and win cool prizes!

We also did our business card drawing for a Nintendo Wii gaming system.  Fifteen cards were pulled before we found a winner! Remember, in order to win you must be present for the drawing. eZanga would like to congratulate Dan Waxman for being there to claim his Wii!  Here’s a picture of Rich and the Wii winner Dan:

eZanga is on the move again and all set for AdTech New York! We will be exhibiting on November 3rd and 4th at the Hilton in Manhattan.  If you are in the area, make sure you stop by and say hi to the eZanga team!  We will be at booth #810.

The good news seems to never end! Our CEO, Rich Kahn, was picked to present our recently launched social network, HopOnThis.com, to the attending press at AdTech.  He will be introducing HopOnThis on November 4th between the times of 1:30-2:30PM.  eZanga is honored to have the opportunity to discuss our new social network involving our integrated giveaway program.  We know Rich will do a great job!

We are excited to announce that your favorite t-shirts have arrived and have a new design!

As you know, we have a point system in effect with our upgraded Giveaway Program, HopOnThis website.  When you redeem your points earned, you are qualified to purchase items and enter raffles.  We are pleased to inform you that we will continue to send you a free t-shirt when you win a raffle drawing. In addition, you can also redeem your points for one of these coveted t-shirts in our Prize Catalog.

Here’s how you can enter raffle drawings:

Go into “My Hub.”  Find your “User Point Module” and click on the link to “My Points Page.” Next, near the bottom of the page, click on the Raffles link.  Here you can redeem your points earned and enter into the raffles of your choosing.  Your “My Points Page” will show all of the raffles you have entered.  The winner will be notified on the raffle expiration date.

So HopOn and start earning the points to bring you one step closer to winning Cash, Prizes and our New eZanga T-Shirt!!

A New Twist on Social Networking:  Cash and Prizes for Active Users of Meta Search Engine eZanga.com

NEW YORK – OBSNews.com - Social networking is big news across America and the globe with companies like Facebook and MySpace gaining millions of users and significant media publicity.  With the goal of helping users create community among their online peers, social network sites usually give free tools and resources to users to encourage them to spend more time on a given website.

Internet users have flocked to these sites to connect to and communicate with their network of friends and acquaintances.  The business model for many of these social network sites is an advertising-supported model that banks on user eyeballs.  But many web devotees suggest that free services alone may not be enough to get people to stay loyal to a network.

One company that is launching a greatly expanded version of its existing loyalty rewards program based on compensating users for interacting with the site, is the ‘meta’ search engine eZanga.com (http://www.eZanga.com).  eZanga.com’s CEO, Rich Kahn, said his company has always rewarded registered users of its search engine with things like cash giveaways, free Wii and Xbox systems, and free iPods.  Kahn’s company has given away an estimated “$100,000 in cash and prizes” over the past five years to users and indicated that his site is very popular with devotees of internet contests, sweepstakes, and giveaways.

Expansion into a social network that pays

eZanga has upgraded its platform to a complete social network and calls it HopOnThis.com (http://www.HopOnThis.com).  The new social network highlights the company’s popular frog mascot theme.  Members can interact with family and friends to share pictures and videos as well as meet new people.  Active members are rewarded with points that can later be redeemed for upgrade features and free prizes.

Some ways users earn points include:  referring friends to the network, creating and updating to a blog, and sending friends comments, pictures, videos, and the like.

Once a user has generated enough points they can go to the “Prize Closet” and redeem points for cash, free downloads, gift cards, and entries into monthly drawings.  Companies seeking exposure for their products are encouraged to contact HopOnThis.com to provide prizes to the network in exchange for free advertising on the site.

SOURCE: OBSNews.com

Search Engine Marketing (SEM) innovations can help companies save online advertising dollars

NEW YORK - OBSNews.com - Search engines have come to dominate how many of us use the internet, and Google and other search engines have generated billions of dollars in pay per click advertising revenues as a result. One phenomenon that has plagued the industry from its early days has many businesses worried about their bottom lines: click fraud.

Many businesses that choose to use a paid search strategy in their marketing efforts, also known as a search engine marketing (SEM) strategy, on the major and niche search engines, are continuously looking for ways to prevent malicious clicks from competitors or other web-malcontents on their ads to protect their internet ad budgets, company profits, and, ultimately, shareholder value.

Search Engine eZanga.com Steps Up

One search engine, a ‘meta’ search engine, or one that aggregates the results of other search engines, eZanga (http://www.eZanga.com), has introduced proprietary technologies on their internal network that detect and protect against click fraud efforts in real time. Their solution is known as Traffic Advisors 4.0.

The company, headed by search engine marketing expert and CEO Richard Kahn, also provides web marketing consulting services that include click fraud detection and prevention tools for businesses interested in all aspects of search engine marketing (SEM) including the deployment of coordinated marketing campaigns on search engines like Google, Yahoo, and MSN.

New Ways to Fight Click Fraud

“We’re spending a lot of money on resources to ensure that the click fraud that comes into our network is being eliminated before it hits our customers,” said Kahn. He also pointed to his company’s close relationship with Click Forensics, (http://www.ClickForensics.com), an industry leader in scoring, auditing, and improving traffic quality for the online advertising community.

Kahn added, “Click Forensics is setting the industry standard, as demonstrated by Yahoo’s adoption of their proprietary technologies.”

Steve O’Brien, VP of Marketing for Click Forensics, said, “eZanga is a case study in effective traffic quality management.”

SOURCE: OBSNews.com

This article has been featured in some major online publications. Here are a few you may recognize:

MarketWatch.com
Forbes.com
Reuters
Los Angeles Times
Yahoo!

We’re back to traveling!

After returning from SMX in Manhattan, it’s hard to believe we already have another trade show coming up.

As for SMX, we had a great show. Our booth was consistently busy with an amazing turn out and our eZanga employees were energized and enthusiastic, as usual. On October 7th, we did our business card drawing for a Wii gaming system. Unfortunately, the first two names we pulled were not present. We would like to regretfully inform Emily Spence from Enquisite Search Analytics, and Steve Kinsley from Adaptive Marketing, both missed out. However, let’s extend a Big Congratulations to Wes Lewis with Online Performance Marketing, LP for being there to claim his Wii!

eZanga’s presence at the trade show was definitely full of excitement! Our CEO, Rich Kahn, gave an informative lecture from his article, “SEM versus SEO: The Real Story.” His perspective brought a different light to the SEM and SEO industries and we’re glad he was able to enlighten the SMX audience.

Click HERE to view Rich’s PowerPoint, “SEM versus SEO: The Real Story”

If any of you are in the Manhattan area, be sure to stop by the Jacob Javits Center.  We are exhibiting at the Search Marketing Expo (SMX) trade show this Monday and Tuesday, October 6th and 7th, at booth #527.

In addition, eZanga’s CEO, Rich Kahn, will be presenting in the exhibit hall Tuesday, October 7th, at 11:30AM.  Rich is an expert in the search engine marketing industry and will be discussing the publication he recently wrote, “SEM versus SEO: The Real Story.”  Rich will be speaking on the differences of the two, and providing insight to the audience on various research and findings he was able to analyze.

Click HERE to read Rich’s white paper, SEM versus SEO: The Real Story

OBSNews.com recently covered a story on the dangers of click fraud at which Rich Kahn, eZanga’s CEO, was interviewed. In speaking of eZanga’s upgraded anti-click fraud technology, Traffic Advisors 4.0, Rich mentions, “Most customers want conversions, not just clean traffic.”

The article below goes on to present what companies are doing to eliminate click fraud, and what others…are not.

You can find our featured article on some major online news sources such as: CNBC, Market Watch, Reuters, World News, Yahoo, AOL, SmartBrief, and more.

It looks like our eZanga frogs are becoming a major hit at the trade shows.  Here’s a comment and picture we received…

“We were at Ad-Tech Chicago and loved your frogs. Look at what our sales manager took a pic of, we found him a playmate! Haha”