Why should you care about content marketing? Lexion Capital Management, Console & Hollawell, and CBG Benefits have seen results.
How can email marketing increase sales without even offering a coupon? StorkGifts explains how it works for them.
Why is it so important to have a robust presence on search engines through PPC and SEO? Go Get Funding and MyBinding.com explain it perfectly.
For the past few months, eZanga.com has been interviewing small business marketers about their experiences with online marketing. Twelve quotes in particular stood out to us, and we wanted to collect them all in one place to make it easy to learn from these excellent marketers.
About Small Business Spotlight: Since we love small businesses and online marketing (so much so that we have a new product just for them), we decided that small businesses who rock at online marketing deserve more attention. So for the next few months, once a week we’re going to feature a Q&A with a small business that has a great online presence. It may be social media or PPC, but all of these small businesses are doing at least one thing right!
My personal Twitter account doesn’t necessarily have a large network, I follow a mere 314 users. Yet I’m still overwhelmed with content as I scroll through my stream throughout the day.
Technology can make us crazy. It makes our lives so much easier in so many ways, but it can also complicate them. So when a service’s slogan is “Put the internet to work for you,” I get excited. I first signed up for IFTTT (which stands for “if this, then that”) about a year ago so I could schedule 
This week’s Small Business Spotlight is a special one: it marks the tenth week of the series! To celebrate, after today we’ll be taking a few weeks to wrap-up all the knowledge that these businesses have shared with us over the past few months. Stay tuned for a few summaries of the previous Small Business Spotlights.
A few weeks ago, we 
Search engine optimization is a process that needs to be handled with care, much like grilling up a large, tasty, succulent burger. (
Are you in any LinkedIn Groups? If you answered ‘No,’ or ‘Yes, but I don’t really participate,’ then it’s time for a change.
Hey everyone! We’re back at it with another 
As marketers, we spend a lot of time reading. We read marketing blogs, books, case studies, whitepapers…we read a lot of stuff. We read most of this content hoping that we will find some information that can directly impact our marketing strategy, perhaps a new idea to look further into or an important piece of news that impacts the industry.
All of us are far too familiar with the newsletters, promotions, pitches, and other email marketing messages that bombard our inboxes on a daily basis. I have an email account with over 1,000 unread emails, created specifically for junk mail.