Weekly Wrap – Twitter Tuesday

January 10th, 2012

Rupert Murdoch’s Twitter debut embarrassing for many

When Rupert Murdoch joined Twitter on December 31, people wondered how long it would take for his first mistake to be made. Well, it was January 1, when he said “maybe Brits have too many holidays for broke country!”

Shortly after Murdoch tweeted this, a Twitter account with the same name as his wife, Wendi Deng, replied to the tweet telling him to delete the offending tweet. He complied and she tweetedExplaining to @rupertmurdoch about being careful with humor on line. sometimes it comes out as rude!” She continued tweeting at Murdoch and other public figures and celebrities. She even drew media attention. Twitter gave her account the checkmark that signals verification and News International confirmed that it was her.

But it wasn’t. Late last Monday it was revealed that the tweets were not by Murdoch’s wife but rather a mysterious jokester. The individual is no longer controlling the fake Twitter account but has instead moved onto the handle @Ficticious_acct, where they describe themselves in the bio section as “self-proclaimed Twitter expert, social media guru, professional liar and generally loathsome.”

Beyonce and Jay-Z have one daughter, but two names become Trending Topics

On January 7, Beyonce gave birth to a daughter named Blue Ivy Carter. The pregnancy received huge amounts of attention and Beyonce’s rub of her belly (first announcing her pregnancy) in August even broke a record for most tweets per second. So it came as no surprise to see fans as well as plenty of celebrities congratulating the couple on their daughter’s birth. But at first, people were talking about the birth of Ivy Blue, leading it to become a Trending Topic on Twitter. Someone even set up a Twitter handle @IvyBlueCarter (although the account is now suspended).

Tebow breaks tweets per second record for sports

Speaking of tweets per second records, the record for a sporting event was broken this Sunday with Denver Broncos quarterback Tim Tebow ‘s 80-yard touchdown pass in overtime, leading them to beat the Pittsburgh Steelers.

Twitter later announced that there were 9,420 tweets per second, beating the previous record set by the Women’s World Cup. Now we just need to find out how many of those tweets included a picture of someone Tebowing!

Racist receipt from Papa John’s goes viral

After buying a pizza from the Hamilton Heights Papa John’s in New York City, Minhee Cho found a racial slur on her receipt. An employee had described her in the store’s computers as “lady chinky eyes.” When she got home with her pizza, she posted a photo of the receipt (seen left) on Twitter with the text:

“Hey @PapaJohns just FYI my name isn’t ‘lady chinky eyes’”.

According to CNN, the photo was viewed over 200,000 times over the weekend. Papa Johns responded quickly via Twitter, expressing shock and saying that the sixteen-year-old employee had been fired.

Alec Baldwin is back on Twitter

You may remember that last month, Alec Baldwin was thrown off of a flight for playing Words With Friends and subsequently shut down his Twitter account. Well his tweeting hiatus has ended as of Sunday, just in time for the premiere of the sixth season of 30 Rock on Thursday. Since being back, he has tweeted about his vacation, wished his daughter Ireland luck on her English follow, and frequently promoted the season premiere of 30 Rock.

eZanga Heads to Affiliate Summit West 2012

January 9th, 2012

All bets are off as eZanga heads to Affiliate Summit West in Las Vegas! This premier affiliate marketing conference is taking place January 8-10, 2012 at Caesars Palace. If you plan to attend please make sure you stop by our booth number 129 to chat with the team and enter your business card for a chance to win an iPad! Check back on our Facebook Page for pictures of the event and follow us on Twitter for some affiliate tweeting!

 

 

 

 

 

 

Time for Google to punish…itself?

January 5th, 2012

On Tuesday, Google had to penalize it’s own web browser, Google Chrome, for violating Google’s guidelines against paid links. The action was taken because of blog posts that were part of a marketing campaign for Chrome gone bad. As the story unfolds, it looks like Google agreed to buy online video ads but did not approve the sponsored posts campaign.

Aaron Wall of SEO Book wrote a blog post on January 2 pointing out the paid links. The marketing campaign included paying bloggers to write generic, favorable posts about Google Chrome that linked to a video about the benefits of using the browser for small business. Wall pointed out that when he searched “This post is sponsored by Google”, over 400 results were found, giving scope to the size of the marketing campaign and the number of links it generated. That disclaimer itself, usually found at the beginning or end of the blog post, also linked to the Google Chrome download page in at least one case.

By paying those bloggers to write favorable posts about Google Chrome, Google was also paying them to include the links. Since the blog posts also included the video, it can be said they were also buying views of the video. Per Google’s Webmaster Guidelines, “Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results.” To prevent paid links from impacting search engine results, Google suggests that paid links should contain a “nofollow” tag, which prevents the link from affecting PageRank. However, not all of the offending blog posts used “nofollow” links.

People in the industry are upset not only because of Google buying the links. Danny Sullivan of Search Engine Land explains in his coverage Google’s fight “against paid links and ‘thin’ content,” both of which the campaign produced. PageRank not only takes into account quantity, but also quality of links. The sponsored blog posts are said to be examples of the “thin” content that the Google Panda update was supposed to fight against.

Google’s stance on paid links received a lot of attention last year, when Google banned companies such as JCPenney, Forbes, and Overstock for using them. As for Google Chrome, a Google spokesman released this statement via email: “We’ve investigated and are taking manual action to demote www.google.com/chrome and lower the site’s PageRank for a period of at least 60 days.” The head of Google’s web spam team, Matt Cutts says in a post on Google+, “After that, someone on the Chrome side can submit a reconsideration request documenting their clean-up just like any other company would.”

As a result of the punishment, Google Chrome went from the second result of a search for “browser” to the bottom of the fifth page of results and has been reported sinking as low as position #73. Search Engine Land also reported that Chrome’s ranking lowered in searches for other terms such as “web browser” and “internet browser.” The Chrome download page doesn’t even rank when searching for “chrome,” “chrome browser,” and “google chrome.” Instead, a help page on Chrome installation has become the top result. When the Chrome download page does appear in results, it does so only as a sitelink.

Do you think this punishment Google placed on itself is fair? With only one violation found so far, do you think it’s too harsh, or is it appropriate for Google to place harsher punishments on itself, who “should know better”?

Weekly Wrap – Twitter Tuesday

January 3rd, 2012

UPS uses Twitter to help consumers on ‘National Return Day’

First there was Black Friday, then Cyber Monday and Small Business Saturday, and now there is National Return Day. That is what today, January 3rd, has been nicknamed. The National Retail Federation estimates that $46 billion in merchandise will be returned this holiday season and UPS estimates that over 500,000 packages will be returned today. This season they hired a social media expert to help consumers with the return process.

Today, at 1pm and 8pm EST (10am and 5pm PST), @UPS will be holding #HolidayReturns Twitter parties to “deliver a bit of sanity and some clever ideas to help take the hassle out of holiday returns.” Blogger Melissa Dawn Lierman (@TimeOutMom) will moderate while she and a team of panelists answer questions and give smart tips to make returns less stressful. There will also be prize giveaways with gift cards to The UPS Store and Zappos.

Howard Stern calls Twitter followers on New Years Eve

Radio host Howard Stern (@HowardStern) gave his followers a unique opportunity to speak to him personally on Saturday night:

Stern and his wife followed through and called several of his followers over the next few hours. He would then tweet about who he spoke to or if his call went to voicemail. He also responded to tweets from a lot of the people he spoke to over the phone, and from the Twitter conversations it looks like some conversations actually got kind of deep and Stern really got to know his fans.

 

NBA launches Twitter account to defend bad calls

On Wednesday, December 28, Miami Heat played the Charlotte Bobcats. The Heat’s Dwyane Wade scored the game-winning shot to beat the Bobcats 96-95 with 2.9 seconds left in the game. Numerous critics accused Wade of traveling and the referees of missing it.

The NBA was not convinced. To defend the refs’ call, it has created a Twitter account, @NBAOfficials, to handle controversial calls. In its’ only tweet so far, the NBA defends the refs’ call on Wade.

Twitter down on New Years Eve morning

If you tried wishing your followers a happy New Year when you woke up on the morning of New Years’ Eve, you likely ran into some problems. Twitter was down for approximately 90 minutes Saturday morning, displaying the graphic to the left. Twitter did not give a reason, but apparently the outage coincided with the time 2012 began over in Japan. So many Japanese tweeters sent out celebratory tweets that they reached over 16,000 tweets per second.

3 Ways to Interact on Google+

December 29th, 2011

When we first started the 3 ways to interact series, there were no brand pages on Google+. But on November 7, Google launched brand pages on their newest social network. Almost two months later, many brands have set up pages but are having trouble building a following on the network and interacting.

The main benefit most brands see in a Google+ brand page is the implications for search, especially as pages begin to show in Google search results. But for your page to accomplish anything, as always, you need to interact. Here are some tips:

1. Use Hangouts. – If you aren’t familiar, Hangouts is the Google+ video conferencing feature where you can “hang out” with up to 10 others. Hangouts also have text chat windows, YouTube integration, and “Hangouts with Extras” (which includes screen sharing and Google Docs collaboration). Try starting Hangouts and joining sessions hosted by others. Use Hangouts to:

  • Hold a “Town Hall” where fans and customers are introduced to the people of your brand/company. This personalizes your brand and lets those in the Hangout learn from your company’s expertise.
  • Provide personalized customer service or use the opportunity to explain things your fans may frequently have problems with.
  • Provide tutorials and demonstrations about things relevant to your company’s industry.
  • Just hang out. You need to know a lot about your audience, and what better way to find out than to ask them? Invite people into a Hangout just to hang out. You can learn about your customers and learn from them, and will make them feel like they really know your brand on a personal level.

2. Connect your brand page. – If you are having trouble building an audience, make sure your page is visible. Make sure you connect the brand page to your company’s website and use the Google+ badge that allows users to add you to their circles right from your website. You can also add links to the “Custom Links” area of the “About” section of your brand page. You can add as many links as you want, so make your other social profiles available that way. Lastly, utilize the +1 button to integrate search with social.

3. Explore and connect. – One downside of Google+ brand pages is that pages cannot add a user to its’ circles unless the user has the brand page in his or her circles. But there are other ways to drive users to your brand page. You can still use your individual profile to connect with people, and this may actually be better than the alternative. Reaching out to someone personally will build more meaningful connections and if you are talking about your brand, they will likely go to the page on their own at some point.

Add eZanga to your circles on Google+

Other posts in this series:

The Ultimate Year-End Wrap-Up

December 22nd, 2011

The end of the year is a time of reflection and hope for many people. It’s a time to look back on the previous year as a whole and zoom in and out on things. This often leads to making predictions and resolutions for the year about to start.

This past year was especially important for the evolution of social media and other technologies. Many websites have taken close looks at types of events from 2011, such as social media mistakes or how people have used social media and technology, while others are making predictions for industry trends in 2012.

We, however, are making a super guide to all of these articles so you can easily find the best, worst, and most entertaining events of 2011 and get excited for 2012! If you agree with predictions or want to share your own, please leave us a comment!

 

Social Media

In 2011…

In 2012…

Technology

In 2011…

  • 2011: Tech’s Biggest Winners and Losers – Lance Ulanoff from Mashable looks at the tech events, big and small, that “gave 2011 its character.”
  • The 15 Biggest Tech Flops of 2011 – From Qwikster to the Gmail iPhone app, Business Insider looks at what just didn’t work, with the common theme of businesses trying to compete with the iPad.
  • The Biggest Web Outages of 2011 – Mashable looks at SmartBear Software’s list of the top web outages in 2011, not including outages caused by a third party.
  • iTunes Rewind – An article from MacRumors looks at Apple’s iTunes Rewind 2011 feature in the iTunes store, highlighting the best of music, movies, TV shows, books, apps and podcasts in 2011.

In 2012…

Search

Since two-thirds of the search articles combine 2011 and 2012 into one post, we will combine them into one section of our post!

KLM Airlines “Meet & Seat” App to Unite Passengers Socially

December 21st, 2011

Want to check out who’s going to be on your flight before you board? Well—there’s an app for that!  (coming soon) Yes that’s right, starting sometime next year KLM Royal Dutch Airlines will roll out “Meet & Seat,” the social media app that will allow you to check out your fellow passengers who have registered socially and let you put in a request to sit next to someone based on their Facebook or LinkedIn profile.

The service will be available to all who fly KLM, but both passengers will need to participate in order to guarantee the pre-emptive seating arrangement. No need to fret over the ambiguity of the mystery person who may sit next to you, now you can stalk them first!

It’s pretty ingenious if you ask me. The Meet & Seat app has the opportunity to eliminate some of the negative feedback received, putting control in the hands of passengers.

And consider all of the possibilities of new business connections or kindling romances? Speaking of romance, a survey by UK flight search company, Skyscanner discovered earlier this year that 45% of passengers admitted to flirting with other passengers during flights. Now imagine having the control to choose who you can flirt with in the air?

Do you think you would publicize your Facebook or LinkedIn profile to those you are flying with in order to sit next to someone you consider attractive or who has similar interest?

Weekly Wrap – Twitter Tuesday

December 20th, 2011

76ers fan tweets himself to a job with the team

Recently, the Philadelphia 76ers held a fan voting contest to choose a new team mascot from three finalists. Jerry Rizzo and Hunter Coleman noticed that the finalists had no presence on social media, and decided to change that. The two friends created accounts for two of the finalists: @PhilEMoose and @BFranklinDogg. They began tweeting from the accounts to promote the contest and drive fan engagement.

That was until they received an official email from the team requesting they hand over the accounts. Rizzo and Coleman reached an agreement with the team where they were given box seats and tickets. But later Rizzo received a voicemail from the team’s CEO, Adam Aron, asking to call him back. After returning the phone call, Rizzo was brought in for several in-person interviews and met with Aron. He was offered and accepted a social media coordinating position for the team.

Twitter reacts to death of Kim Jong-il

Once again, Twitter was a go-to source for breaking news and cracking jokes with the death of North Korean leader Kim Jong-il on Saturday. One trending topic that sprung up was the phrase “Team America,” in reference to the movie “Team America: World Police” in which he is depicted as an evil dictator trying to take over the world. Popular topics of tweets included puns on his name and behavior, as well as recapping other significant deaths this year. Read tweets about Kim Jong-il’s death here.

Jon Bon Jovi is still livin’…on a prayer

Singer Jon Bon Jovi is the latest celebrity to “die” on Twitter. A fake news release circulated on Twitter over the weekend claiming that he suffered a fatal heart attack, starting the stream of jokes and puns on the song title “Wanted: Dead or Alive.”

On Monday evening, he and his public relations team tweeted a picture and message from the band’s official Twitter account. It read “”Heaven looks a lot like New Jersey” -jbj. Rest assured that Jon is fine! This photo was just taken.” with the picture posted to the right.

New New Twitter allows users to see they’ve been blocked

Last week, we introduced you to what’s been dubbed “New New Twitter”. One thing the redesigned Twitter brings is a bar notification when you try to interact with someone who has blocked you. If a user tries to follow or tweet at another user who has blocked them, a notification at the top will appear. As of now, it’s not clear if this is an intended feature or a bug, similar to the one that allowed users of Facebook’s Timeline to see when they stopped being “friends” with someone.

 

Online Marketing for Small Business: In-House or Outsource?

December 16th, 2011

The last few weeks, we have been discussing the need for small businesses to not only be online, but how to be visible to their target audience. We uncovered ways to make a site ‘search engine friendly’  through SEO strategies, so naturally the next step is to actively drive traffic to your site through online advertising. Now that we know it’s imperative to incorporate online advertising, the only question is..should you hire someone in house or out source a company that specializes?

Start by asking yourself: Who can do a better job considering time, knowledge, budget and tools?

Time: Any type of search engine marketing initiative is never a ‘set it and forget it’ fix. Online efforts require constant care and time to guarantee that you are doing it correctly and your campaign is working properly. Considering search engine algorithms are continuously changing, it’s best to make sure the person in charge understands the shifts of online.

Knowledge: As stated above, search engine marketing is constantly changing and also a highly competitive market. Expertise is non-negotiable with your online marketing efforts. So the questions here are, can you find someone with the knowledge necessary in order to successfully maintain a campaign? Do you know what knowledge is necessary to hire this person? Whether you use a company or hire someone internally, they need to specialize in online marketing.

Budget: Obviously it’s a no brainer that you need to calculate cost, so start by comparing the cost of one or two full time employees, plus benefits, along with all of the other miscellaneous costs of employment, and the monthly marketing budget. Also think about the longevity of an employee versus a no contract SEM firm. Although SEM firms have set up fees (usually one time only) and management fees, it’s included in the monthly budget and taps into how your money is being spent to the penny with complete transparency.

Tools: Your in house expert can use different platforms, such as Google AdWords to track and report how well your campaign is doing. However, this goes back to the ability (knowledge) of using the tools provided and interpreting what it means, because you can’t really pick up the phone and ask Google. SEM firms work on platforms with real time reporting, call recording capabilities, and keep track of what you deem a call to action (web events, calls, contact us forms etc.), and they know the in’s and out’s of the system. If you outsource, you will still be able to check up on the performance if you wish.

If you do decide to outsource a company to take care of your online marketing efforts, make sure they have the credentials, expertise and proven results first.

Inspiration for Facebook Timeline Cover Photos

December 15th, 2011

Today, Facebook Timeline became available to all Facebook users.  One of the favorite features of Facebook Timeline seems to be the cover photo: the banner area at the top of your profile where you can insert a picture.

While most of us find one of our favorite pictures and put it in, others go to great lengths to have a unique, attention-grabbing cover photo. Some of the things people have done with their cover photos are simply amazing. Some play mind-tricks on you, some are silly and whimsical, and some are pretty funny.

As you start thinking about getting started with Timeline (if you haven’t already), take a look at some of our favorite cover photo “genres”.

If you have or have seen a Timeline cover photo you think is worth mentioning, let us know in the comments!