Happy Thursday, everybody! Now that we’ve been back from SXSW for about a week, we’re thinking it may be time to slow down the SXSW posts and go back to our normal posts, including our Small Business Spotlight series!
For this week’s Q&A with a small business, we’re talking to Jason Pinto, Director of Marketing at CGB Benefits. As we’ve touched upon before, some industries aren’t as big of fans of social media as others.
According to Jason, some HR professionals are skeptical about it’s application to business. Regardless, CGB has been able to build a thriving community through social media and content marketing. Here’s what Jason had to say:
Tell us about your business, including the products/services you offer, your target customer, and overall marketing strategy.
CBG Benefits is a boutique employee benefits brokerage firm that boasts an objective-driven and personalized approach to group insurance coverage. We typically can reduce an employer’s overall benefit costs by 12-15% while providing more choices for employees as well. We truly act as an extension of a company’s Human Resources (HR) department. Our core services include Employee Benefits, HR Communications, and HRIS Technology Solutions.
Primarily, we are trying to reach HR professionals and Chief Financial Officers. Our overall marketing strategy is centered on helping prospects and clients truly view CBG Benefits as a partner. We provide content, tools, and other resources that will help our prospects and clients achieve their goals in terms of HR and employee benefits. We want them to trust us – and to recognize that the services we offer will truly deliver results to them.