We’re back for Day 2 of ad:tech San Francisco! We had a great time yesterday, and are looking forward to another great day today. Today’s opening keynote was given by the SVP of Advertising at Google, Susan Wojcicki. Her presentation went through the importance of advertising to the internet. She described what digital advertising was in the past, what it is now, and five elements of the future of digital advertising.
Towards the end of the keynote, she was joined by Google’s Vice President of Display Advertising, Neal Mohan. They did a short Q&A, which included a question about Google’s relationship with agencies and how beneficial that relationship can now be.
Once again, we put together a Storify of tweets of our favorite insights from the presentation. For more about our ad:tech experience, you can follow @eZangaInc on Twitter.
We may have just gotten back from three trade shows in the past week, but we’re already gearing up for the next one! ad:Tech New York is less than three weeks away (on November 7 & 8 ) and this time, there’s even more to prepare for.
ad:tech is an international digital marketing and technology conference with 9 shows spreading across 7 countries. It’s the only conference and exhibition that “spans the full ecosystem of advertising and technology that moves business forward and changes the role of digital marketers everywhere.”
As usual, we will be bringing the eZanga Jungle to ad:tech – we’ll be at booth #1425. Networking is our favorite part of trade shows and conferences, whether it’s on the exhibition floor or at outside networking events, like ad:tech’s Pub Crawl. If this sounds awesome, it’s not too late to sign up! We have a few complimentary passes to the expo hall and keynote, so email us if you want one!
On the last day, we will also be giving away an iPad! You can enter anytime by dropping your business card into the drawing, but you have to be there at the time of the drawing to win. It will be on Thursday, November 8.
Lastly, we have some very big and exciting news that we’ll be announcing at ad:tech! If you’re curious, just be patient! We’re trying to be mysterious and build anticipation here. To find out more, stop by our booth at the trade show, or stay tuned to @eZangaInc on Twitter and our Facebook page. As soon as we make the announcement, we’ll let our social networks know as well! We can’t wait to fill you in.
As you may have already read, eZanga traveled to San Francisco last week for ad:tech San Francisco 2012. Trade shows like ad:tech are all about meeting new people in the industry and sharing ideas and knowledge. In keeping with this, Murray Newlands of Performance Marketing Insider interviewed our CEO, Rich Kahn, to discuss search marketing tips and what you get when you work with eZanga for a campaign. Watch the interview below:
Thousands of advertising, media, marketing and technology professionals, including members of the eZanga team, gathered in San Francisco on April 3 and 4 for ad:tech San Francisco 2012.
There were 7 keynotes and over 35 breakout sessions covering an array of topics, such as affiliate marketing, online deal-hunting, online gaming, and developing mobile apps. Keynote speakers included Lisa Utzschneider, Guy Kawasaki, and Robert Scoble, with other industry leaders everywhere you turned. Speakers came from such companies as Amazon, Hearst Magazines, Pandora, and Zynga.
In addition to all of these sessions, there was also the exhibition hall. The eZanga booth was impossible to miss, with a full jungle where our mascot, Jimmy Hoppa, was on safari.
At the end of the second day’s activities, attendees flocked to our booth to see whose business card would be pulled from the raffle bag to win an iPad, with several entering at the last minute. Since you needed to be present at the drawing in order to win, card after card was pulled while the crowd’s anticipation grew greater. The 5th business card pulled was the winner, belonging to William J. Haddad, the Vice President of Operations at Roxbury Digital. Congratulations, William!
ad:tech is a digital marketing and technology conference and exposition that has 9 events in 7 countries. Each of the 9 events bring thousands of marketers together to meet face-to-face, do business, and have a great time! Its roster of speakers, sessions, and exhibitors give attendees a competitive edge in a constantly changing industry.
If you will be attending, please make sure to stop by booth #1421. We are looking forward to meeting you! You can meet the team, experience our safari, and drop your business card into our raffle.
We will draw business cards to select a winner at the end of the conference. In order to win, you must be present at the time of the drawing. The lucky winner will win an iPad!
November 9th and 10th the eZanga team will be exhibiting at ad:tech New York, located at the Javits Convention Center.
If you’re in the area, please stop by booth #1436 to chat with our team, experience the safari, and drop in your business card for a chance to win an iPad which will be raffled at the conclusion of the trade show.
The eZanga team is at it again! Ad Tech San Francisco is where we’ll be on Tuesday, April 12 from 10:00am – 6:00pm and on Wednesday, April 13 from 10:00am – 4:00pm. The event will be held at the Moscone Center in the heart of San Francisco’s downtown district.
Come by booth 1426 to speak to an account manager about what we can do to help your business grow exponentially through online marketing. Our knowledgeable team would be happy to chat and it’s always fun to visit the eZanga jungle!
Better yet, test your luck in our business card drawing for a free iPad!
Attending Ad Tech? Check back for photos of the eZanga team and Jimmy Hoppa in action at our fan page!