Blockbuster Video, as we knew it, is no more. Services such as Red Box, On Demand, and Netflix have crippled the business model by which it operates, and thus, pushed video stores to the brink of extinction.

However, Dish Network appears to see some worth remaining in the chain. Having just won the auction for Blockbuster’s assets earlier this month, Dish Network plans to utilize around 500 locations (of the 1700 still in operation). The official reason, regarding subsequent plans, for keeping a lease on the physical locations is still unknown, but Dish’s acquisition on the whole is said to be a lead-in to creating a digital streaming service which will compete directly with Netflix, according to Deadline.

The future of Blockbuster rests in the hands of Dish Network, but will a new streaming service be able to compete with the brand equity that has already been well established by Netflix? Differentiation will be key if they want to “bust” into that market. Can they “dish” it out?

Like what you’ve read? Click here to subscribe to this blog!