Online Advertising has become the go-to way to advertise in recent years. But some businesses may not be aware of just how many different ways they can reach customers on the web to promote their products and services. Not only that, some may not know which of those ways is the best way to get a better Return on Investment.

A new article at BizReport.com aims to show businesses that instead of choosing between SEM and Display advertising, it just might be beneficial to combine the two to get the necessary results. “Why you should consider a multi-platform approach” by Kristina Knight points out that the two work well together and eZanga CEO Rich Kahn was interviewed to help explain why:

“Display ads have always been high on branding but haven’t been high on conversions. Search has been high on conversions but not on branding. When you combine the two, they are very powerful,” Kahn said. “It all comes down to the budget of the customer.”

Read the article in its entirety at BizReport.com for more on what Kahn has to say about combining multiple advertising platforms and why it is a favorable option in a struggling economy.

Our eZanga team is ready to hit the road again, this time for the annual Search Engine Expo East event which will take place Oct. 5-7 in New York City at the Javits Convention Center.

During the three-day event, there will be over 60 sessions focusing on important search marketing topics as SEO, PPC, social media, local and mobile search. We will also be an exhibitor during the trade show on Oct. 5-6 with many other leading search engine marketing solution providers.

eZanga CEO Rich Kahn will be speaking during the event, giving a presentation about the pairing of SEM and display advertising titled “1 + 0 = 2”.

For more information on the SMX East event, visit the official website at http://searchmarketingexpo.com/east/.

WebProNews featured eZanga CEO Rich Kahn in an article about the company’s recent foray in combining display advertising with search.

The article, “Search Ads Convert Better With Display”, gives Kahn the opportunity to discuss the many advertising services which eZanga provides, as well as why advertisers should turn to the company for all of its marketing needs:

“Our new eZanga Display product is not only another place to buy display on premium sites (Yahoo, LinkedIn, CNN.com, BusinessWeek, Facebook, etc) but also offers our customers some advanced optimizations,” he said. “We can optimize a campaign based on the phone calls we generate, online sales, leads or fill in forms. We are not here to focus on impressions or clicks (any network can do that) we are here to focus on conversions, both online and offline.”

The article goes on to examine the future of display advertising in difficult economic times and how eZanga has been able to maintain growth over the past year.