Online Advertising has become the go-to way to advertise in recent years. But some businesses may not be aware of just how many different ways they can reach customers on the web to promote their products and services. Not only that, some may not know which of those ways is the best way to get a better Return on Investment.

A new article at BizReport.com aims to show businesses that instead of choosing between SEM and Display advertising, it just might be beneficial to combine the two to get the necessary results. “Why you should consider a multi-platform approach” by Kristina Knight points out that the two work well together and eZanga CEO Rich Kahn was interviewed to help explain why:

“Display ads have always been high on branding but haven’t been high on conversions. Search has been high on conversions but not on branding. When you combine the two, they are very powerful,” Kahn said. “It all comes down to the budget of the customer.”

Read the article in its entirety at BizReport.com for more on what Kahn has to say about combining multiple advertising platforms and why it is a favorable option in a struggling economy.