On March 9, 2009, DMNews published an article concerning the economic turmoil being faced by most Americans, and how it is effecting online search and advertising behaviors. Quoted in the article, “Search shift fuels recession-friendly keyword strategy,” was eZanga CEO, Rich Kahn. Rich provides a positive and professional opinion regarding the change in recent search trends. The article states:

Rich Kahn, CEO of search marketing company and search engine eZanga, agreed. “We always see changes in searching, but interestingly enough what we are seeing is an increase in searching” he said. “I believe that more people are using the Internet to find the better deals and get more research on what they buy, before they buy.”

It is reassuring to read an optimisitic outlook on such a bleak topic. Click here to read the article in its entirety.