The staff even put together a photo to show their appreciation!

Make sure to stop by booth number 314 to speak with our knowledgeable account managers to learn how we can increase your return on investment with our cost effective online advertising products!

Content

First and foremost, your landing page needs to be direct, focused and coincide with your online marketing campaign. The content on the landing page should correspond to the key phrases/keywords used in the ad, notifying the searcher they found exactly what they were looking for. Start with a clear message answering: Why are they here? And keep that message short.

Landing pages should state the obvious in the easiest way without confusing your searcher with complicated jargon. Your searcher should be able to scan the content and understand exactly what they are viewing. This is supplementary information pertaining to why they clicked on your ad. They are on your landing page because they are interested in learning more about a specific product or service you offer. Don’t try to up sell multiple products here. The message must be focused.

Call to Action

What are you looking to accomplish?  The ‘Call to Action’ should be clearly displayed throughout your landing page, enticing your search to turn into your next potential customer.  Phone number, contact us form (keep it short), email subscription box, are the focal points. Make sure the searcher understands exactly where and how to connect with your business.

Simplicity

From PPC ad –> to landing page –> to call to action, the process should be quick and painless. The landing page needs to continue the story of your PPC ad,  offering the most information concisely, in the most readable format and in the quickest way. A slow page load time will deter your searcher from staying, so keep the graphics light. Also, the least amount of navigation the better. You don’t want your landing page to have distractions or information overload. Remember, your end goal is a conversion, no need for the smoke and mirrors.

What tips and tricks work best for your landing page?

Smart100 CEOs span the many industries that are succeeding in the Greater Baltimore, Philadelphia and Washington, DC regions. The influential stories of these selected CEOs become the source of education and inspiration to more than 45,000 decision-makers across the Mid-Atlantic.

The eZanga team would like to congratulate Rich on this achievement, and is proud to have him as eZanga’s Chief Executive Officer!

With 520 nominations and over 125,000 votes the top 100 Small Business Influencer Champions 2011 list was announced, and eZanga.com’s CEO Rich Kahn was included! The list was a collaboration of five categories–Leaders (which Rich was nominated for) Gurus, Corporations, Journalists, and News Outlets. The list can be viewed in its entirety here. Congratulations again to our CEO and everyone who was nominated and a special thanks  to the eZanga community for their votes and support.

This award encompasses what our leader has done through eZanga’s business model– which is to help mom and pop shops across the nation reach their locally potential clients online. Coming from the employees here at eZanga, Rich is a great leader, educator, influence, and friend. His heart and soul goes into developing new technologies, and customizing campaigns to keep small businesses thriving.

We appreciate your support!

On top of that, we get to dress down (which is normally every Friday) everyday throughout the summer! So, pack away your neck ties and black slacks, eZanga team!

We’re lucky enough to work in an environment where hard work is rewarded. Our values at eZanga are to work hard, play hard, and eat hard. The only down side to living by those beliefs during the summertime is getting into a bathing suit after eating all that yummy food!

So, thanks Rich, Beth, and Angel! Your generosity is greatly appreciated!

What does it entail, you ask? Well, the purpose is to climb your way to the top, leaping from lily pad to lily pad, while avoiding four deadly enemies. Don’t forget to collect the coins to earn extra points. Jimmy loves to hop…and now you can too! Share your score with your friends on Apple’s Game Center.

Vincent Flash Games will be updating Crazy Toads and adding new levels, more enemies, and more ways to earn points in the near future, so hop on and go. See you at the top!

eZanga.com can be found at the Expo, Tuesday, March 8 (12-7 p.m.) and Wednesday, March 9 (10 a.m.-3:30 p.m.) at booth 212. Stop by to discuss the many opportunities eZanga can offer your business.

Located at the San Jose McEnery Convention Center, SMX will also include 60 sessions on search engine optimization, paid search advertising, social media marketing, local and mobile search, landing page conversions and more. Rich Kahn, eZanga CEO, will be introducing session, “Search and the Complex Sale” in Grand Salon III, March 9th at 1:30 PM.

For more information, visit www.searchmarketingexpo.com/west/