Posts Tagged ‘eZanga’

eZanga Celebrates 2009 With Holiday Party

Tuesday, December 22nd, 2009

Capping off an incredible year, the eZanga staff celebrated in style this past weekend at La Casa Pasta with its annual holiday party. The celebration was a prime example of the eZanga motto: work hard, play hard and eat hard.

eZanga owners Rich and Beth Kahn certainly “worked hard”, spending hours upon hours working on their masterpiece of a video which chronicled the people, places and events that made 2009 a banner year. We said hello to new faces and a new office, waved goodbye to the past and looked excitedly to the future.

A number of snazzy-dressed eZanga employees “worked” and “played hard” on the dance floor, providing an abundant amount of entertainment for those smart enough to remain on the sidelines.

Of course, everyone was treated to a fantastic assortment of appetizers and entrees from the great staff at La Casa Pasta, ensuring that the staff and their guests would undoubtedly “eat hard” all night.

And it would not be a holiday party with a visit from the big guys from the North Pole. That’s right, two Kris Kringles’ showed up to deliver goodies to all eZanga staff members, regardless if they were naughty or nice this past year.

All in all, it was a celebration no one will soon forget – and thanks to the brand new photo gallery on eZanga’s Facebook Fan Page, it won’t so make sure you head over to the page and check it out and become a fan of eZanga if you have not done so already.

  

eZanga places No. 2 on Philly Fast 50

Friday, December 11th, 2009

eZanga’s placement in the Philly Fast 50 has surfaced in articles all across the web, most recently on  Newark Post Online inside its Middletown Flier section.

eZanga placed at the No. 2 spot on the annual list, which names the 50 fastest rising technology, life sciences and cleantech companies in the Greater Philadelphia area.

The six-year-old online advertising company based in Middletown, Delaware claimed the second spot after posting a growth rate of 2823% in 2009.

  

PPC Search Survey Results Include eZanga

Thursday, October 22nd, 2009

PPC Hero, a web site devoted to all of the latest on pay-per-click advertising, recently conducted a survey looking to find the best second tier PPC search engines.

The survey asked over 100 users “Which second tier search engine produced the best results for you?” and eZanga.com turned up in the results, garnering 1 percent of the vote as one of just seven search engines named in the responses.

The report, which can be read here, also includes a chart depicting the results.

“To generate supplemental traffic, leads, and revenue, these search engines can be a useful resource (if managed and optimized properly),” it reads. “Also, diversifying your search marketing efforts can help stabilize your performance just in case you should incur any fluctuations in the “big 3.” And for certain advertisers, these search engines may even work just as well as Google (gasp!). This is some food for thought when creating a strategy to expand your PPC efforts beyond Google, Yahoo or MSN.”

  

Search Ad Spending On The Rise

Monday, October 19th, 2009

Reports this week revealed that search advertising spending is steadily increasing in 2009, nearly matching the spending levels from a year ago.

Search marketing agencies such as Search Ignite and Efficient Frontier disclosed data that showed their clients’ spending had increased to between 5 and 10 percent from second quarter results. Year-over-year spending is still down nearly 5 percent, according to Efficient Frontier.

That trend has been witnessed at eZanga, where search spending has increased by 70 percent from last year.

The news brings a great deal of hope to the search marketing industry after the economic recession made an impact in spending over the last year. Reports from eWeekEurope, ClickZ and Advertising Age give some of the details about the recent rise in ad spending and what it could mean for the immediate future of search marketing as a promising fourth quarter begins.

  

Is Multi-Platform Advertising The Way To Go?

Friday, October 9th, 2009

Online Advertising has become the go-to way to advertise in recent years. But some businesses may not be aware of just how many different ways they can reach customers on the web to promote their products and services. Not only that, some may not know which of those ways is the best way to get a better Return on Investment.

A new article at BizReport.com aims to show businesses that instead of choosing between SEM and Display advertising, it just might be beneficial to combine the two to get the necessary results. “Why you should consider a multi-platform approach” by Kristina Knight points out that the two work well together and eZanga CEO Rich Kahn was interviewed to help explain why:

“Display ads have always been high on branding but haven’t been high on conversions. Search has been high on conversions but not on branding. When you combine the two, they are very powerful,” Kahn said. “It all comes down to the budget of the customer.”

Read the article in its entirety at BizReport.com for more on what Kahn has to say about combining multiple advertising platforms and why it is a favorable option in a struggling economy.

SMX East Photo Gallery Up At HopOnThis.com

Tuesday, October 6th, 2009

Yesterday kicked off the SMX East Expo in New York City. The eZanga team was hard at work setting things up this morning and has already been busy documenting the event with photos, which are only being posted on Jimmy Hoppa’s HopOnThis.com photos page.

Pictures will be added daily from the three day event so keep checking the SMX East 2009-10 gallery for a look at what the gang is getting into in the Big Apple.

  

The Latest eZanga Offering: Contextual Advertising

Thursday, August 6th, 2009

News hit the internet on Wednesday that eZanga has rolled out its contextual advertising platform, adding to its many online services.

The article was picked up by many major industry outlets in short order, including Yahoo Finance, Earth Times and News Blaze. It details how the new service works and why eZanga’s integrated online marketing campaigns make a great option for advertisers. The article reads:

“eZanga’s contextual advertising technology uses geographic and demographic targeting, allowing advertisers to specify their target audiences based on their marketing goals. Using the system, advertisers are able to target text, graphics, rich media, pop under or interstitial ads with keywords, locations, time/day targets and channels of interest. eZanga offers pay-per-click, pay-per-view and pay-per-visit models for eZanga Contextual customers.”

  

eZanga ‘Displays’ Presence in Online Advertising

Tuesday, August 4th, 2009

WebProNews featured eZanga CEO Rich Kahn in an article about the company’s recent foray in combining display advertising with search.

The article, “Search Ads Convert Better With Display”, gives Kahn the opportunity to discuss the many advertising services which eZanga provides, as well as why advertisers should turn to the company for all of its marketing needs:

“Our new eZanga Display product is not only another place to buy display on premium sites (Yahoo, LinkedIn, CNN.com, BusinessWeek, Facebook, etc) but also offers our customers some advanced optimizations,” he said. “We can optimize a campaign based on the phone calls we generate, online sales, leads or fill in forms. We are not here to focus on impressions or clicks (any network can do that) we are here to focus on conversions, both online and offline.”

The article goes on to examine the future of display advertising in difficult economic times and how eZanga has been able to maintain growth over the past year.

  

eZanga prepares for SES in San Jose

Monday, August 3rd, 2009

The eZanga team is preparing for this year’s Search Engine Strategies Conference and Expo, which will take place August 10-14 in San Jose, Ca.

The 11th annual event will house over 100 companies and will also feature multiple workshops and over 70 speaking sessions that will cover a variety of industry-related topics including PPC management, keyword search and SEO.

Members of the eZanga staff will be all over the event, getting the word out about the many services eZanga provides. So make sure you come visit our booth and say “hello”!

More information about the event can be viewed at www.searchenginestrategies.com.

  

eZanga Helps Small Business to Large Gain

Thursday, July 30th, 2009

Econsultancy.com posted a case study article featuring an interview with Bedco Mobility sales manager Tim Pelton, whose company called on eZanga to help increase its calls and leads through its online advertising services.

In the article written by Rebecca Lieb, Pelton described how the increasing reliance on search and online marketing forced the company to rethink its presence in print advertising, which it has been doing for close to a century.

As Pelton described, the partnership with eZanga proved to be a wise move for his business which saw a 135.5 percent increase in online leads in just four months.

“It was cheaper to do search ads just here in Baltimore. So we were doing that just for economy, but I was getting lots of new leads. My business was back to what it was several years ago when we were basically the only ones around. There’s a lot of people who do what we do now. At that point, we realized we should have targeted the DC area, so we started a new campaign for that region. We’re really seeing results from it. It was fairly immediate and it’s been very steady…What they’ve been doing has been working. We’ve seen a definite increase and a steady increase since we started the campaign.”