Posts Tagged ‘eZanga’

Delaware Governor Jack Markell Visits eZanga

Thursday, January 14th, 2010

Delaware governor Jack A. Markell recently stopped by the eZanga offices in Middletown to get a first-hand look at one of the state’s fastest growing companies.

With a strong interest in partnering with local businesses to help boost the  state’s economy and create job opportunities, Mr. Markell met with CEO Rich Kahn, CFO Beth Kahn and COO Angel Pabon to get a tour of the new office as well as to learn more about eZanga’s recent developments and achievements.

Be sure to check out the photo from Mr. Markell’s visit as well as other recent happenings at eZanga in our Facebook photo galleries.

  

eZanga Holds First Quarterly Meeting

Monday, January 11th, 2010

eZanga’s Facebook fan page now has a gallery up from the company’s first ever quarterly meeting, which took place this past November.

With the company growing to its largest capacity yet, the decision was made to hold a meeting once every three months in order to keep everyone filled in with the latest happenings across each department.

After a hearty breakfast (of course), each team manager presented a wrap-up of 2009 along with their goals for 2010. CEO Rich Kahn closed the meeting by saying that 2010 is expected to be the biggest and best year yet at eZanga, as long as everyone continues to “work hard, play hard and eat hard”.

  

eZanga – Rising Competition for Google

Monday, January 4th, 2010

Pete Barlas’ recent article on Yahoo News titled ‘Rising Competition Slows Growth for Google’s Online Ad Network’ cites eZanga as an effective alternative for online advertisers looking to move away from networks like Google. The article also can be found at Investors.com in its ‘technology’ section.

“Picky advertisers have been good news for eZanga,” the article states. “The company is one of the many search engines besides the big three. It also has an ad network of 20,000 Web sites that carry its search ads. There is much overlap, with Web sites often carrying ads from multiple networks.”

eZanga founder and CEO Rich Kahn is quoted in the article, discussing the advantages advertisers gain by using eZanga’s network – namely cheaper rates than the competition.

“Our network is growing simply from the fact that people can buy traffic on our network for less money,” he said. “We are seeing (advertisers) looking to the alternative search engines for lower costs per click so that they can reduce their costs.”

  

eZanga Powers News for “The Virtualization Practice”

Monday, December 28th, 2009

Continuing to add to its online presence, eZanga.com is now powering the news feed on the official web site for The Virtualization Practice.  On the site’s “All Recent News” section, eZanga is responsible for delivering the latest news in virtualization and cloud computing.

The Virtualization Practice provides analysis, commentary and resources on current Virtualization and Cloud Computing news, events and community. The site breaks Virtualization into topics while featuring a world class expert in each topic as the analyst, writing original and objective analytical posts in their area of expertise. They also write and maintain a white paper on their market along with the vendors serving that market as well as assist sponsoring vendors with marketing activities.

  

eZanga Celebrates 2009 With Holiday Party

Tuesday, December 22nd, 2009

Capping off an incredible year, the eZanga staff celebrated in style this past weekend at La Casa Pasta with its annual holiday party. The celebration was a prime example of the eZanga motto: work hard, play hard and eat hard.

eZanga owners Rich and Beth Kahn certainly “worked hard”, spending hours upon hours working on their masterpiece of a video which chronicled the people, places and events that made 2009 a banner year. We said hello to new faces and a new office, waved goodbye to the past and looked excitedly to the future.

A number of snazzy-dressed eZanga employees “worked” and “played hard” on the dance floor, providing an abundant amount of entertainment for those smart enough to remain on the sidelines.

Of course, everyone was treated to a fantastic assortment of appetizers and entrees from the great staff at La Casa Pasta, ensuring that the staff and their guests would undoubtedly “eat hard” all night.

And it would not be a holiday party with a visit from the big guys from the North Pole. That’s right, two Kris Kringles’ showed up to deliver goodies to all eZanga staff members, regardless if they were naughty or nice this past year.

All in all, it was a celebration no one will soon forget – and thanks to the brand new photo gallery on eZanga’s Facebook Fan Page, it won’t so make sure you head over to the page and check it out and become a fan of eZanga if you have not done so already.

  

eZanga Places on Philadelphia 100 List

Friday, December 11th, 2009

The Philadelphia 100, a list that honors the fastest growing, privately-held companies in the Greater Philadelphia area and one of the most sought awards in the region announces its annual list today.

eZanga.com added to its list of accomplishments in 2009 by placing at No. 75.

Started in 1998 by the Entrepreneurs’ Forum of Greater Philadelphia, The Philadelphia Business Journal and the Wharton SBDC, the Philadelphia 100 has recognized some of the region’s finest companies over the last decade-plus and eZanga.com is proud to be a part of this exclusive company.

You can view the entire list of winners at philadelphia100.com.

PPC Search Survey Results Include eZanga

Thursday, October 22nd, 2009

PPC Hero, a web site devoted to all of the latest on pay-per-click advertising, recently conducted a survey looking to find the best second tier PPC search engines.

The survey asked over 100 users “Which second tier search engine produced the best results for you?” and eZanga.com turned up in the results, garnering 1 percent of the vote as one of just seven search engines named in the responses.

The report, which can be read here, also includes a chart depicting the results.

“To generate supplemental traffic, leads, and revenue, these search engines can be a useful resource (if managed and optimized properly),” it reads. “Also, diversifying your search marketing efforts can help stabilize your performance just in case you should incur any fluctuations in the “big 3.” And for certain advertisers, these search engines may even work just as well as Google (gasp!). This is some food for thought when creating a strategy to expand your PPC efforts beyond Google, Yahoo or MSN.”

  

Search Ad Spending On The Rise

Monday, October 19th, 2009

Reports this week revealed that search advertising spending is steadily increasing in 2009, nearly matching the spending levels from a year ago.

Search marketing agencies such as Search Ignite and Efficient Frontier disclosed data that showed their clients’ spending had increased to between 5 and 10 percent from second quarter results. Year-over-year spending is still down nearly 5 percent, according to Efficient Frontier.

That trend has been witnessed at eZanga, where search spending has increased by 70 percent from last year.

The news brings a great deal of hope to the search marketing industry after the economic recession made an impact in spending over the last year. Reports from eWeekEurope, ClickZ and Advertising Age give some of the details about the recent rise in ad spending and what it could mean for the immediate future of search marketing as a promising fourth quarter begins.

  

Is Multi-Platform Advertising The Way To Go?

Friday, October 9th, 2009

Online Advertising has become the go-to way to advertise in recent years. But some businesses may not be aware of just how many different ways they can reach customers on the web to promote their products and services. Not only that, some may not know which of those ways is the best way to get a better Return on Investment.

A new article at BizReport.com aims to show businesses that instead of choosing between SEM and Display advertising, it just might be beneficial to combine the two to get the necessary results. “Why you should consider a multi-platform approach” by Kristina Knight points out that the two work well together and eZanga CEO Rich Kahn was interviewed to help explain why:

“Display ads have always been high on branding but haven’t been high on conversions. Search has been high on conversions but not on branding. When you combine the two, they are very powerful,” Kahn said. “It all comes down to the budget of the customer.”

Read the article in its entirety at BizReport.com for more on what Kahn has to say about combining multiple advertising platforms and why it is a favorable option in a struggling economy.

SMX East Photo Gallery Up At HopOnThis.com

Tuesday, October 6th, 2009

Yesterday kicked off the SMX East Expo in New York City. The eZanga team was hard at work setting things up this morning and has already been busy documenting the event with photos, which are only being posted on Jimmy Hoppa’s HopOnThis.com photos page.

Pictures will be added daily from the three day event so keep checking the SMX East 2009-10 gallery for a look at what the gang is getting into in the Big Apple.