The news of search giant Google’s recent redesign of its search result pages has got the search industry buzzing. The feedback from insiders and users has been a mixed bag, but everyone is interested to see what this means going forward for the company and the industry.

eZanga co-founder and CEO Rich Kahn was asked his opinion in two recently released articles on the news. On Search Engine Watch’s blog “Google’s New SERP: Hit or Miss?”, Rich gave his insight to the look and feel of the changes among other things:

“They came up with a clean, easy to use way to offer the data, plus added some really nice features allowing you to refine your results on the fly,” he said. “They kept their site clean and simple, with the extra features that a user can opt to use.”

In an article on Adotas titled “comScore Makes It Official: Display Has Rebounded”, the topic turns to how Google’s changes will effect its display numbers in coming months:

Though Google had 25 billion impressions, or 2.4% share, it will be interesting to see if the search giant’s recent redesign up its ante in the coming quarters. eZanga CEO Rich Kahn mentioned the other day that the new layout offers a lot more real estate to go beyond text ads.

“I would expect to see more graphical ad units rolling into this new design,” he said. “Once this is accomplished, as they are a leader in the industry, I expect to see others follow right behind.”

Be sure to click on the above links to read the articles in their entirety, including what Rich has to say about how these changes affect the business of search and how Google’s SERP can be further improved upon.