It turns out that our recent Mobile Monday theme of Foursquare for businesses was timed excellently, because Foursquare just released a “Foursquare for Business” app for iPhone and Android. The app is meant to be a companion app to the Foursquare Merchant Platform, and will allow business managers to do much of what they can do on the platform, on the go.
Several of Foursquare’s new features and recent changes have made it apparent that Foursquare wants to encourage businesses to be more involved in their presences on the network.
While this app is still missing a lot of key features, offers nothing for Foursquare Brand Pages, and is limited to US-based merchants, it’s certainly a step in the right direction. This is only Foursquare’s second app and is still very new, but as more merchants get involved, more features are sure to follow.
Here’s a rundown of the different parts of the Merchant Platform, and what your capabilities are for those features within the app: