As we continue to experiment with our ability to predict the future, we’re turning to an infographic from Imforza for predictions about the future of the search engine optimization industry. With each new update to Google’s ranking algorithms, or each new tie between social media and search, the way SEOs do their job changes.
This is difficult enough for them, but for small and medium businesses trying to do their own SEO, it’s even harder to keep up.
Luckily, according to the infographic, 63% of executive teams have a better understanding of SEO metrics than they did this time last year. More businesses are recognizing the importance of showing up in search results, either in the organic results through SEO or in the paid results through PPC. To increase their visibility online, companies are looking to online advertising, creating content on social media and blogs, and improving the content on their websites.