We all know the success and power of Apple as a company; however the one area they have continually failed in is their multiple tries at an online media service. First it was iDisk, next it was .Mac, then it was MobileMe, and now they are taking their forth swing at it with iCloud. Steve Jobs is scheduled to discuss the details of iCloud at the Worldwide Developers Conference 2011 next Monday.
iCloud appears to be a re-branding of the Apple media service previously known as MobileMe, which [attempted] to serve as a paid online hub for users to manage their email, calendars, address books, and photos. Unfortunately for Apple, MobileMe turned out to be full of bugs; and no one likes an apple full of bugs.
By naming the new endeavor iCloud, it suggests to those in the industry that the service will likely allow users to store and access their iTunes purchases (music and videos) online, on multiple devices. For those of you who are not fully aware of industry lingo, “cloud” is a word that has been used by other companies basically meaning that they offer everything online, rather than on hard drives. Think of it as an online locker for your media.
If Apple is successful in their reach for the clouds, it would be wise for the company to advertise perks for iPhone, iPad, Mac, and iPod Touch users; that is, if they can do so without those pesky bugs. It would be pretty cool to be able to use and manage your iTunes library without having to plug your iProduct into your computer.