Are you in any LinkedIn Groups? If you answered ‘No,’ or ‘Yes, but I don’t really participate,’ then it’s time for a change.
LinkedIn Groups are arguably one of the professional social network’s best features, yet also one of the most underutilized (Tweet this).
They’re a place to find help, information, and meaningful connections. One of the best perks, from a networking perspective, is that sharing a group with someone allows you to view their profile without being connected and even send them a message without being a first-degree connection. Have I drawn you in yet?
I could go on to explain exactly why you should join groups on LinkedIn, but several people have already done so: Miles Jennings convinced people on the LinkedIn blog, HubSpot talks about LinkedIn Groups in their guide to LinkedIn, and Power Formula has shown you how to find relevant groups.
This post is for LinkedIn users who have already joined a group or two, and are looking to make more out of their memberships.