For years now, eZanga.com has been one of the premier metasearch engines on the web. However, many users and online advertisers may not be quite familiar with what metasearch is and why it is appealing to search marketers. Others may wonder how exactly the relationship between the two works and why it generates such favorable results.

Thursday, Adotas.com, a website which focuses on the businesses of online advertising and media, featured a commentary on metasearch by eZanga.com founder and CEO Rich Kahn which aims to answer all questions. Rich lends his near two decades worth of expertise on the industry in his piece entitled “The Nuts and Bolts of Metasearch Engines.”

Rich dives in to topics such as “good data” and “bad data”, what sets certain metasearch engines from each other and why metasearch engines are appealing to marketers on the web.

The article was also linked to from the “Search Engines” section of Business Week’s Business Exchange, a web site featuring business-related topics from around the world. Check out all of what Rich had to say and be sure to check back with eZanga News for more information on appearances, mentions and all the goings-on at eZanga.com!