Posts Tagged ‘Microsoft’

Is Microsoft’s Scroogled Campaign a Complete Flop?

Friday, February 15th, 2013

scroogledMicrosoft is putting in every ounce of effort they have left to triumph over the mighty Google. However, are their efforts succeeding? The answer to that is a big, fat N-O.

We first saw the smear campaign against Google back in November for the holiday season. The campaign entitled “Don’t get Scroogled” was an attack promoting Microsoft’s Bing search engine over Google search. The series of advertisements explained to users that Google displays product results based on merchants that pay a fee, meaning that the best prices and/or products can go unseen.

Microsoft’s Bing claims they do not partake in product listing advertising, but simply connect the user with the best, most relevant search results. Senior Director Stefan Weitz of Bing fires a direct attack on Google with this statement:

“Bing Shopping results are high quality and are determined by which products are most relevant to the shopper’s search. Bing results incorporate top deals from merchants across the web and the rankings you see aren’t dependent on which advertisers paid to have their products listed. Bing also provides tools…to help consumers easily find what they’re looking for – and get a great deal without having to dig through a ton of advertisements.”

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Mobile Monday – September Sparks Several Gadget Releases

Monday, September 10th, 2012

This post is part of the weekly ‘Mobile Monday‘ series on news, ideas, and strategies in the world of mobile devices.

For most of us, September is a busy month. Kids are going back to school, and parents are getting them there. The arrival of fall means finishing up summer projects and getting ready for the cooler months. But it looks like the busiest people will be those in the mobile electronics industry. Many of them have started up their campaigns and releases of new gadgets this September. With all that’s coming up, we thought it was time to give you a snapshot of it all.

On September 5, Nokia and Microsoft teamed up as they announced the next step for Windows Phones. The Windows Phone 8 operating system has supposedly been reworked “from the ground up” to make it compatible with Windows 8 itself. Microsoft hit a snag with WP 7, so it entirely revamped the software.

At the event, Nokia announced the release of its Lumia 920 and Lumia 820 phones, both of which have the Microsoft software installed and ready for use. Taiwan-based smartphone maker HTC is another one of Microsoft’s Windows Phone partners and will be holding an event in New York City on September 19. HTC has released more devices for the Android operating system than Windows Phone this year, so it’s likely they will unveil a new WP 8 device at the event.

Not to be left out of the phone game, Motorola unveiled its Droid Razr HD as well as the Razr Maxx HD. The display screen on the phones has been extended, and a 1.5 GHz dual-core processor is featured. Motorola made waves with the 3300mAh battery on its previous Droid Razr Maxx, and is continuing to embrace long battery life as the phone’s claim to fame. The Razr HD harnesses a battery with sixteen straight hours of energy and the new Razr Maxx HD has the same 3300mAh battery, which means twenty-one astounding hours of operation.

Now, if you are looking for a tablet or e-reader, Amazon’s updated Kindle Fire HD is waiting in the wings. With rounder corners and a sharper screen, the regular tablet features a 7-inch screen and the larger one boasts an 8.9-inch display. The regular model costs $200, the larger model is $300, and the 4G LTE model is $500. When it comes to storage, the price may be worth it: the Fire HD starts with 16GB of local storage. The previous had half of that. There’s also less glare—25% to be exact.

Amazon also announced the release of the E-Ink Kindle Paperwhite. The 3G version comes out October 1st and will cost around $179. The older version now costs only $79. It has capitative touch, which is different from the infrared touch of most other touch devices, which should lead to more accurate loads as well as thinner Kindles in the future. It’s a frontlit device and has a nice, even light with a battery life of 8 weeks (on medium level). The most fascinating feature is its “Time to Read” feature, which learns how quickly you read and tells you how much time it will take you to finish a chapter or the whole book.

Now, no tech/mobile article would be complete without a mention of Apple, so here it is: we may finally see an iPhone 5 this month. Apple sent out invites for a special event on September 12, with a not-so-subtle hint that the number “5″ will be significant to the event. There’s more in store than its newly designed earbuds, so stay tuned for whatever information is to come.

Which of these products are you most excited over?

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Practice Safe Web

Tuesday, July 26th, 2011

As promised last week on eZanga News, here are 25 helpful tips for keeping your PC clean and avoiding viruses!

 

1.  Clean your desktop

2.  Uninstall any unwanted programs

3.  Clean startup, registry, and cookies

4.  Organize your documents!

5.  Delete temporary files

6.  Reduce disk usage

7.  Delete duplicate files

8.  Wipe hard drive and reinstall Windows

9.  Set up automatic virus scans

10.  Watch your downloads!!

11.  Download free safety scanners

12.  Use security by operating systems (such as Security Internet Explorer 9)

13.  Know and trust the source you’re downloading anything from!!

14.  Use parental controls to avoid children downloading and installing any gadgets

15.  Install up-to-date antivirus, antispyware, and antimalware

16.  Keep Windows up-to-date. Upgrade, upgrade, upgrade!

17.  NEVER click links or attachments (in e-mails or on the web) that you’re not sure of. Scanning is key.

18.  Do NOT open e-mails that you are not sure of

19.  Be careful on Microsoft Outlook!

20.  Use caution when surfing the web

21. Scan files before using them! Viruses can transfer via flash memory and discs

22.  Make sure Windows firewall is turned on

23.  Back-up personal files

24.  Isolate any infected computers

25.  If it seems hazardous, it probably is!!


Safe surfing! :)

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Hey you! Get off my Cloud!

Tuesday, June 28th, 2011

Not surprisingly, Microsoft is releasing a cloud-based version of its office software called Office 365–a per-user per-month service.  The programs will be available on the web through laptops, desktops, tablets, and mobile devices, such as Microsoft RIM, Apple, and Android smartphones.  The programs will include access to e-mail, spreadsheet, calendars, documents, web conferencing, the collaboration suite, and word processing.

Similar to the iCloud, Office 365 allows users to work on a desktop and sync with the cloud when connected to the internet.  The online versions of the programs are similar to the desktop ones, so it will be easy to get used to.

The online services include Office Professional Plus, Exchange Online, SharePoint Online, Lync Online, and Office Web Apps.

Office 365 differs from the iCloud, however, in cost.  Professionals and small businesses (Plan P) will have to pay $6 per user per month; Midsize businesses and enterprises (Plans E1-E4) will pay anywhere from $10-$27 per user per month; Midsize businesses and enterprises (Plans K1 & K2), made for enterprises with kiosk, will pay either $4 or $10 per user per month; Academic and educational institutions will have to pay $10 per educator and staff, but students will be free.  For more pricing information, click here!

Office 365 seems like a great program for professionals and businesses, making it easy as pie to connect and communicate with co-workers, no matter where they are.

The only question will be whether or not consumers are willing to pay the price for Microsoft’s new service versus the free usage of iCloud.  Apple may or may not have some competition!  What do you think?

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NUads: A digital canvas for advertisers

Wednesday, June 22nd, 2011

Kinect is adding interactive digital advertising to Xbox 360.  Microsoft says the “natural user” interface ads, or NUads, can be used with voice and gesture control and will appear on the Xbox dashboard and in-game.

The ads on the dashboard can be accessed by hovering your hand over it.

For certain ads, there will be a message on the screen to say, “Xbox Tweet.”  This will allow you to share the video on your Twitter by selecting “Tweet” with gesture control after the voice command.

Also, by saying, “Xbox More” during certain ads will enable users to receive further information about what’s being discussed in the ad.  Gesture control allows the consumer to select “E-mail” and receive an e-mail instantly from that particular company.  E-mail is just one example of the “Xbox More” feature given.

Another voice command, “Xbox Schedule,” will set reminders for you to watch a TV show, for example, straight to your phone.

In order to bring a local aspect to NUads, consumers can say, “Xbox Near Me.” This command will tell your Xbox to bring up a map of where you can find the nearest store or dealership that’s in the ad.  The Bing search map also gives you the option of receiving directions via e-mail or text message right to your phone.

There is also a feature that allows users to vote on polls about things, such as movies, by a simple Wave of their hand.

All of these features become very handy for advertisers because it will extend their ads from the living room and Xbox Live to even more social networks, mobile phones, and PCs, while still staying in just a 30 second slot.  Kinect is opening up huge doors for advertisers, offering a solution of how to bring an even closer connection to the consumer and the company.

Xbox is meshing together gaming, social networking, and entertainment to create an entire new experience for consumers.  Let’s just hope the ads don’t become like commercials or spam for gamers and that they can only be viewed when selected.

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Comcast users: Is your television ringing? You better go answer it!

Wednesday, June 15th, 2011

Comcast Corporation announced their partnership with Skype, adding video chat to televisions sometime in the next year.  Soon, Comcast customers will be able to make video calls and use instant messaging right on their high-definition TV’s using Skype.

Skype is a software program owned by Microsoft that allows users to make video and voice chats over the Internet.

Skype enabled TV’s are already available, but the service teaming up with Comcast is a huge step.  Comcast is one of the largest cable, internet and telephone providers in the United States, and the success of this addition will be crucial for them.

The new feature will enable video and audio calls for users right on their TV.  Skype instant messaging will also be available and can be utilized while you’re still watching a TV show.  Plus, users will be able to accept incoming calls while watching TV with pop-up caller ID.  The program is capable of importing address books, too–from Skype, smartphone contacts, Gmail, Facebook, and Outlook.

This addition comes with an adaptor box that includes a video camera and a remote control with a keyboard for chat that navigates Skype and your TV.

These new clear, wide-screen Skype video chats/calls on Comcast HD TVs allow users to make calls to other Skypers– regardless if the other caller is using a TV, PC, smartphone, or tablet.

Comcast is working to keep up with all these new ways of social interaction.  They’re hoping Skype will bring their customers’ TV experience a little closer to home by helping them connect to the people they’re closest with.  The real test of this new feature–however–will be once it’s actually in homes and if it operates accurately and properly.

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Web Traffic Report: IPv4 Addresses versus Oncoming IPv6 Networking; World IPv6 Day and Internet Protocol for Dummies

Thursday, June 9th, 2011

World IPv6 Day was a 24hour test of the new Internet Protocol 6—the next generation of IP addresses—in retaliation to the current IPv4 exhaustion that is creating web traffic around the world.  So what the heck does that mean? This is Networking 101, explaining to all of us who don’t understand those complex computer terms exactly what is going on with our IP addresses and why we’re running out.

Internet Protocol is the main communication system used for transmitting digital data between internet connected computers.  Devices recognize each other by their IP addresses.  In order for information to transmit, each device needs a separate address.  We currently run on IPv4, or Internet Protocol version 4.  This means that every device’s unique IP address consists of four groups of numbers that gives them access to the internet.  Every time you connect your mobile device, you are assigned a different IP address.

However, due to the exponentially increasing number of devices that can now access the internet, our combinations for IPv4 addresses are sold out.  This is known as IPv4 exhaustion, or how the restricted availability of address space is coming to an end.  Once we run out of IP addresses, we will have to wait until one becomes available to connect to the internet—unless…

We start switching to Internet Protocol version 6.  IPv6 is a six unit numeric address, providing 4 billion times more addresses than before.  It will allow any individual to have multiple IP addresses with plenty more to spare.  It’s rumored that we will never need to update from this if we make the switch.

On World IPv6 Day, major companies—such as Google, Facebook, Yahoo!, Microsoft and Verizon—all did 24hour test runs of the new system for promotion of switching.  We will be following up with the results of their tests.

There are still many IPv4 addresses that are not in use, but most likely all new devices will have IPv6 addresses.  There are many concerns with the new system, such as security, cost, and methods of actual migration of all devices to it.

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Xbox Live Comes to Life with Voice Recognition, Youtube, Bing, and UFC!

Wednesday, June 8th, 2011

Microsoft is unleashing voice recognition to gamers on Xbox Live using Kinect, along with Bing searching for access to digital content, Youtube capability, and live UFC showings.  Microsoft plans to hook up Xbox 360 game consoles with a Kinect’s built-in microphone to allow users to visit digital media content—including music, games, TV shows and movies—by merely uttering their search.  The voice-activated internet exploration will be supported by Bing, Microsoft’s search engine.

Ray Muzyka of EA’s BioWare branch discussed the new voice recognition feature for Kinect at E3, saying it will allow gamers to dispatch voice commands with or without a controller while playing.  This will include menu navigation, internet searching, and operation of the actual characters in the game without using a handheld controller.  This is unlike any other controller gamers have ever seen before—the sound of their own voice.

Xbox also plans to add Youtube and live UFC showings to the Xbox Live stream for the ultimate entertainment experience.  Not much was said about the integration with Youtube, except that Live will soon include Youtube support.  Dana White, UFC president, announced at E3 that pay per view events will be streamed via Xbox Live, as included in the new deal they have incurred with Microsoft.

Not only can Xbox Live users play video games, they can now pilot their system without a controller, surf the web, and watch movies, TV shows, and some of the best fights in the world.  The most fascinating part of Microsoft’s new releases is that they can all be easily accessed solely by the gamers’ verbal commands.

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Microsoft Nets Skype for a Cool $8.5 Billion

Tuesday, May 10th, 2011

And its paying in cash, too. I guess that’s what happens when you’ve got the deep pockets of software giant Microsoft.

The deal, reported by WSJ as well as AllThingsD, was championed vigorously by Microsoft CEO Steve Ballmer, who feels “Skype is a phenomenal service that is loved by millions of people around the world.” He stated, “Together we will create the future of real-time communications so people can easily stay connected to family, friends, clients and colleagues anywhere in the world.”

Certainly, Microsoft is getting a pretty horse for the price tag. Skype is a well established brand name with veritable equity attached. Microsoft will want to utilize this to the fullest.

However, with the acquisition, Microsoft will also be assuming all debt attached to Skype. Right now that’s close to $700 million.

But most importantly, beyond brand equity or financial matters, Microsoft is gaining access to Skype’s user base of 663 million. A little quick math tells us that means each registered user cost Ballmer’s company about $12.82. Seems like a pretty good deal when put in those terms.

Microsoft wasn’t the only one eyeing up the Internet phone company, either. Google, as well as Facebook, were among those with at least minor interest. In the end, though, it was Microsoft who went for the gusto. Skype will be integrated into the corporation via the creation of a new business division within Microsoft, to be headed up by Skype Chief Executive Tony Bates.

Now that the purchase, which goes down as Microsoft’s biggest ever, is done and has been officially announced, all the analysis and criticism will come gushing out the floodgates. Did it go for too much? Too little? Will Microsoft see a worthwhile return on investment?

Let us know what you think.

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Microsoft’s Kinect Breaking Records, Changing Technology

Thursday, March 10th, 2011

Ok, pop quiz.

The fastest selling consumer electronics device of all time is…

  1. Apple’s crazy-popular iPhone
  2. Apple’s crazy-popular iPad, or
  3. Microsoft’s motion sensor-based Kinect

Sorry Apple, you lose this round.

If you thought the Microsoft’s add-on camera tracker for its Xbox gaming system would be just be a novelty item appealing to a certain sector of gamers, well you still may be right. But that sector is pretty large and apparently keeps getting larger.

According to the Guinness Book of World Records, the Kinect sold 8 million units from its launch date of November 4 until January 3, the largest 60-day total of any consumer electronics device ever recorded. To date, the Kinect has sold 10 million units.

The Kinect is the ultimate user gaming experience, as the device’s infrared camera tracks body movements which enables users to control what happens on screen with those movements. With games like Kinect Sports and Dance Central leading the way, over 10 million Kinect games have been sold and anticipation continues to build for future releases like Michael Jackson: The Experience.

Microsoft doesn’t plan to stop here. It’s already been announced that the technology will soon be made to work with PCs, which will expand its use from strictly games and into realms including social and other forms of entertainment.

On top of that, developers all over have hacked into the technology to create a plethora of unique uses for the Kinect, including syncing its controls with popular games of yesteryear to creating a virtual keyboard that plays anywhere. These developments have shown so much promise, that Microsoft released a kit to allow further dissection of its technology by curious amateurs.

Microsoft hopes the future of computer interaction changes beginning with the Kinect. Let the records show that Microsoft made history with its groundbreaking device. Now we anxiously await to see how it will connect with us in the future.

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