Posts Tagged ‘mobile apps’

Mobile Monday – 8 Mobile Predictions for 2013

Monday, December 17th, 2012

Time for another prediction post! As mentioned in the previous prediction post, marketers that aren’t already investing in mobile will be rushing to do so in 2013.

Mashable states that 70% of marketers plan to increase their mobile budget in 2013. Even those that don’t plan to spend more money on it plan to spend more time and effort to make their current budget go further.

As we head into the new year, we believe that mobile marketers will be letting go of certain things and embracing others. These are our predictions:

(more…)

Mobile Monday: Staying Informed During Extreme Weather

Monday, October 29th, 2012

For the past month, we’ve dedicated Mobile Monday to discussing the various facets of a complete QR code campaign, from placement to content. This week, we were going to discuss tracking and analytics to measure the success of your campaign.

However, given that the eZanga office in Middletown, DE is closed and we are all hunkering down to await Hurricane Sandy (or Frankenstorm, whichever you prefer), we thought it would be more appropriate to talk about how your cell phones and tablets can come in handy and keep you informed in severe weather conditions.

This may just be me, but it seems like part of the preparations for possible power outages now includes charging every electronic device that could possibly entertain you during days trapped inside with no electricity. When they run out, I await a moment when the weather is tame enough to take a drive to get fast food and charge my phone in the car. I’m also seriously considering buying a hand crank charger. But I may be a little obsessed with my gadgets.

But aside from beating boredom, your mobile devices can come in handy in severe weather conditions, sometimes in ways you don’t even realize until after the fact. Here are a few suggestions for how to stay informed during extreme weather. Just remember that you’ll want to use your phone or tablet sparingly, since you won’t know when you’ll be able to charge it again.

  • Hurricane tracking apps – There’s no shortage of paid and free apps for tracking hurricanes, from specific hurricane apps like Hurricane Tracker to general weather apps that will come in handy any time, like The Weather Channel’s app or mobile website. Most apps include maps and radar, as well as forecasts. Some, like Hurricane Tracker, even pull in Twitter streams from reputable weather sources.
  • FEMA app – FEMA has apps for several platforms to keep you informed. It contains checklists for what to do before, during, and after storms; lists for what to include in an emergency kit; and features to plan meeting locations with friends and family. There are also areas to apply for disaster assistance and recovery tips, maps of recovery centers and shelters, ways to get involved, and blog and social media posts.
  • Local news apps – If your local news stations have mobile apps, download those, too. While other apps will be great for keeping you informed about the weather, the news will have more information on how that weather is actually affecting your area.
  • Text alerts – A lot of services and websites let you sign up for text alerts, which can come in handy if you can’t connect to WiFi or 3G.
  • Flashlight – Lastly, don’t forget a flashlight app, in case you run out of candles or batteries for your flashlight!

To our east coast readers, please stay safe! Are there any other apps they should download?

Mobile Monday – Mobile Apps for Voters

Monday, September 24th, 2012

This post is part of a weekly Mobile Monday series on news, ideas, and strategies in the world of mobile devices.

Mobile is a huge trend right now, so it makes sense that political candidates are putting a lot of focus on it within their digital strategies. Especially as the election looms closer, it’s becoming more and more important for voters to have access to as much information about the candidates as possible, at any time and any place.

Last week, we looked at how the Obama and Romney campaigns were using mobile to raise funds, but this week we’re looking at part of the mobile strategies that is more beneficial to the individual voters: mobile apps.

Both political campaigns have had several incarnations of mobile apps throughout their campaigns. Let’s take a look at each:

Romney-Ryan mobile appRomney Campaign Apps

Over the past few months, the campaign has release numerous apps. The Romney-Ryan app seems to be the newest app for iOS and Android devices, and the one with the most features. With this app, you can:

  • Read biographies and watch videos of Mitt Romney and Paul Ryan
  • Receive updates from the campaign’s blogs and social media profiles
  • Find campaign events near you
  • Donate to the campaign
  • Learn more about Romney’s politics and stances on issues
  • Share information from the app via Facebook, Twitter, or email
The campaign has also released other apps such as With Mitt and Mitt Events to complement the main campaign app. Before Romney’s running mate was announced, there was also the Mitt’s VP app.
  • The With Mitt iPhone app lets you share your support for Romney by uploading a photo to the app, adding a pro-Romney overlay, and sharing it via Facebook, Twitter or email
  • The Mitt Events app lets you find events and has directions to get there, then shows event news and photo and Twitter streams from events. To get the word out about the events, you can RSVP, check in, and invite friends to them.
  • Romney’s choice for Vice President was supposed to be announced using the Mitt’s VP app for iPhone and Android.

The campaign’s digital strategy may have taken a blow when several sources announced Paul Ryan as Romney’s running mate before the Mitt’s VP app sent out a notification. But the same thing happened in 2008 when the Obama campaign announce the choice of Joe Biden via text message.

While the With Mitt app may have made headlines for the wrong reasons when it was first released with “America” misspelled, the idea is a great way for the Romney campaign to take advantage of the popularity of photo sharing apps.

Overall, even though two of the apps may not have run as smoothly as the campaign hoped, the mobile strategy is still strong. Bumps along the road are to be expected. The concept behind With Mitt (which some people refer to as “Mittstagram) is an innovative way to get supporters to spread the word. I think it’s great that the campaign released an app that’s more for fun than for information.

Obama for America mobile appObama for America App

The Obama campaign, on the other hand, is pushing one app with all of the information you may need: the Obama for America app for iOS and Android. Inside the app, you can:

  • Receive news updates and look up information
  • Find, RSVP to, and navigate to Obama campaign events
  • Donate to the campaign
  • Look up voting information for your location
  • Take action by helping others register to vote, signing up to volunteer, or canvassing
  • Share information from the app via Facebook, Twitter, email, or text message

The ability to use the app as a field organizing tool has received a lot of attention and criticism, but it is certainly innovative. A focus of this app seems to be encouraging its users to encourage voters to spread the word. In addition to information about states’ voter registration policies and polling places, it will allow users to report problems at polling places closer to the election. Hopefully, this app will ensure that any problems are reported immediately and resolved quickly.

Many voters are concerned about the amount of information it gives those who sign up to canvass, even though it is publicly available elsewhere. Once someone signs up to ‘take action,’ they can see a map of the neighborhood and go door to door, following certain scripts and entering people’s responses into a database, all through the app. This reduces the amount of work and travel required by volunteers, which may increase the amount of effort and time spent on the actual canvassing.

 

Which app do you think is more innovative and useful to voters? Tell us your opinions in the comments!

Like what you’ve read? Click here to subscribe to this blog!

The Age of Apps – Evolution of the Mobile Application [Infographic]

Wednesday, August 29th, 2012

We now live in a digital era where most people can’t bear the thought of being apart from a computer, which is why people love to keep their smartphones within arms reach at all times. At this point, you can do almost anything on your phone, from checking your email to using an app to order a pizza and track its progress to your front door. Some people keep their entire life organized and in order using their phones.

This infographic from Neolane tracks the progress of the mobile application and shows you how you can best leverage your audience’s interest in mobile apps.

Some brands have taken advantage of the public’s love of apps, releasing their own branded apps. Branded mobile apps are a way to give your user information or entertainment and having them connect this experience with your brand name. And the user can take this experience with them anywhere.

However, a successful mobile marketing strategy depends on its audience, platform, and dozens of other factors. People use mobile apps differently when their using their smartphone on the go versus at home with their tablet. You need to think about when and where people will use your app, what will keep them coming back to it, and how your brand fits into the experience.

Take a look at the infographic to learn how to advance your mobile marketing strategy with an app.

(more…)

Mobile Monday – Is Facebook Strengthening Its Mobile Muscle?

Monday, August 27th, 2012

This post is part of the weekly ‘Mobile Monday‘ series on news, ideas, and strategies in the world of mobile devices.

For a while now, mobile has been Facebook’s biggest weakness. More than half of all active Facebook users access the social network from mobile devices, but their experiences couldn’t be compared to the desktop Facebook experience. Many components of the mobile apps were poor, and Facebook hadn’t truly figured out how to monetize mobile. But last week, Facebook’s mobile muscles may have gotten a little stronger.

Facebook’s Instagram Acquisition Cleared

First, the Federal Trade Commission finally cleared Facebook’s acquisition of Instagram on August 22. Facebook announced its plans to acquire Instagram back in April, at which time the FTC opened an antitrust investigation regarding the acquisition. As Facebook continues to try to monetize mobile, the big question of whether or not ads are coming to Instagram remains.

The hypothetical Instagram advertisements have the potential to be unlike most other mobile advertisements. Given the visual nature of the app, advertisements would need to be so as well to belong in the stream. Ads on Instagram have the potential to allow highly visual brands to showcase their products.

Picture an advertisement for a local bakery featuring a picture of a shelf full of delicious pastries with an appropriate Instagram filter and a caption describing the day’s specials. Such an advertisement wouldn’t scream “THIS IS AN AD!” but rather, would blend in to the stream, which probably has several other pictures of food. Instagram advertisements could possibly give visual brands with a presence on Instagram already the chance to promote their best photos.

Facebook’s New iOS App

Facebook’s mobile app for iOS devices had been criticized for its clunkiness – it was slow, it was unresponsive, and it frequently crashed. Part of the problem was that it relied on HTML5. But on Thursday, an update came to the Facebook iOS app that promised a better experience for mobile users.

The app is now written in iOS’s native codebase, Objective-C, which makes the app a lot faster. Because of this, you can now see real-time updates in your news feed, and you can see how many new stories you have and tap the alert to view them. Likes, comments, and notifications are also easier to view now. Overall, the app is much more responsive, and responds quickly and seamlessly.

Facebook’s secondary apps have also been integrated into the core Facebook iOS app. These secondary apps are the Facebook Messenger app and the Facebook Camera app. Both apps were seen as peculiar at their introductions; why not just bring them into the core app? Messages looked completely different in the Facebook iOS app and the Facebook Messenger app, and photos were a similar situation. Fortunately, the code for both of these apps have been brought into the main Facebook app. Lastly, Facebook Timeline has finally come to the iPad.

This improved app is the first step in Facebook’s goal to becoming a “mobile first” company and effectively monetizing the mobile experience. While no changes were made specifically in terms of mobile revenue, no such changes would have been effective without first improving the mobile experience. The improved Facebook app will surely have more iOS users spending more time in the app (using it, not waiting for it to respond).

What else do you think Facebook needs to do to fix its mobile problems?

Like what you’ve read? Click here to subscribe to this blog!

Mobile Monday – GetGlue HD

Monday, August 20th, 2012

This post is part of the weekly ‘Mobile Monday‘ series on news, ideas, and strategies in the world of mobile devices.

GetGlue just released a new version of their iPad app that embraces two huge trends: social TV and personalizing curation. The “Foursquare for entertainment” app is heading in a similar direction as Foursquare itself: de-emphasizing check-ins and shifting towards discovery. The new GetGlue iPad app, dubbed GetGlue HD, aims to become a personalized TV guide with bonus second-screen content.

A personalized guide

The new guide is a personalized list/calendar of shows, movies, and sports “you already like and watch.” The programs shown are based off of what you have already liked and checked in to, so even though check-ins aren’t the main focus of the app anymore, they will improve the personalization of your guide.

For primetime TV viewing, new episodes are emphasized over reruns. There are also notifications for season premieres and finales, and special events such as award shows. Over the weekend, the guide will show recommendations for movies in theaters. Sports fans can check schedules and stats for their favorite teams. An interesting addition is that it also recommends content from streaming services like Netflix and Amazon.

A second screen experience

I always enjoyed using the GetGlue discussion stream as a second screen while watching shows, but with the iPad update it goes so far beyond check-in comments. It pulls in content from other sites, such as Twitter, YouTube, and TV Fanatic. Content I’ve noticed so far has included tweets from a TV show’s official account, episode sneak peeks from YouTube, and episode reviews from TV Fanatic. This is all brought together into a single screen. For those who love socializing their television viewing, this eliminates the need to watch TV with 10 tabs open in their browser: one for looking at tweets about the show, one for the show’s GetGlue stream, etc.

My thoughts on the update

While I do like the look and feel of GetGlue HD, I think it focuses way too much on TV. The movie and sports recommendations are somewhat hidden behind an ‘Explore’ menu, while the guide on the app “home page” is solely TV listing. I do really like that you can choose your cable provider so that the channel something is playing on also shows up in the guide.

What really disappoints me is that you can’t check-in to books, music, games, or topics in GetGlue HD. It seems to me that they are taking away these options, since their website says that GetGlue HD is “Coming soon to iPhone, Android, and web.” There are already personalized TV guide apps, such as Boxfish and Zeebox. And there are other ways to check-in to entertainment, like Goodreads for books and Viggle for television.

To me, what made GetGlue so great was that it was a hub for all entertainment. I thought the next big step for GetGlue would be integration with apps like Hulu, Spotify, and Kindle. Most of these entertainment apps have options to ‘Share’ what you’re watching, listening to, or reading. I saw GetGlue as the Foursquare of entertainment, and similar to how you can share to Foursquare from apps like Instagram, I want to  be able to ‘Share to GetGlue.’ It looks like if that ever happens, it will only be from TV streaming apps.

Like what you’ve read? Click here to subscribe to this blog!

Mobile Monday – Apps for Trade Shows, Conferences, and Conventions

Monday, August 13th, 2012

This post is part of the weekly ‘Mobile Monday‘ series on news, ideas, and strategies in the world of mobile devices.

Attending professional events can be hectic. We would know – right now our office is pretty empty, with most of our team either at Affiliate Summit East in New York or on their way to San Francisco for SES.

You’re in a new city staying in a strange hotel, meeting more people than you will be able to remember later, and have a million things to do and a million places to be.

It can be hard to keep track of it all. That’s why I thought today would be a good day to do some research and compile a list of mobile apps that are helpful at professional events like trade shows, conferences, and conventions.

- Twitter, or a great Twitter client like Hootsuite or Tweetdeck - No matter what industry you’re in, the event you’re going to probably has an official hashtag and a good number of attendees using it. Sitting at a convention listening to a speaker with your cell phone out is no longer as taboo as it used to be because live tweeting can enhance the experience. Those who aren’t at the conference will appreciate being able to follow along, and the speaker and event will appreciate the positive buzz about them on social media. Twitter is also one way to connect with fellow attendees – many will be sharing pictures and information or asking questions you may be able to answer.

At a professional event like a trade show or conference, it will be important that the app you use makes it easy to follow and tweet using a specific hashtag. If you followed event attendees beforehand, you may also want to create a list of these people and use a Twitter app that lets you view list streams on your device.

- SonarSonar.me is an app that tells you which connections of yours are nearby. While there are lots of other apps that tell you about the people around you, Sonar is different because it leverages your existing connections on Facebook, Twitter, Foursquare, and LinkedIn. Trade shows and conferences are usually at busy hotels in crowded cities, where other apps would overwhelm you with a lot of notifications about people you probably have little interest in meeting. But since the people Sonar tells you about are already connected with you in some way, it’s more likely that the notifications will be about people you have things in common with. Sonar could be the reason you go back home with a slew of new friends and professional connections.

- CardMunch –  This app is only available for iOS right now and requires a LinkedIn account, but it’s still worth talking about and there are definitely alternatives for other operating systems. People exchange business cards left and right at trade shows and conferences. But most people collect business cards only to shove them in a desk drawer and never do anything with them. CardMunch is a business card reader that changes how you use business cards. Instead of pocketing someone’s business card, you can just use the app to scan it and store the info on it. You can then easily convert the info to an address book contact and send the contact an invitation to connect on LinkedIn.

In addition to a business card scanner app, you may also want to download a digital business card app like CardCloud or an information exchange app like Bump. These eliminate the need for paper business cards altogether but require that other people have the apps as well.

- Event App – Lastly, the trade show, conference, or convention you are going to may have its own app, like Affiliate Summit does. Usually, these apps will have a detailed schedule of events, a map of the venue, and other helpful information to make your experience easier. They may even have social integration or a way to provide feedback on the event.

What apps have you found helpful at professional events? What do you think of the ones we covered today? Let us know in the comments!

Like what you’ve read? Click here to subscribe to this blog!

Facebook Joins NBC’s Olympics Party

Friday, July 13th, 2012

 

Facebook has been invited to NBC’s 2012 Olympics broadcasting party. The attendee list is small – Google, NBC and Facebook. The social network partnership adds exclusivity to the event by creating a go to spot for trending information and real-time updates for the events. Fans who “like” the 2012 Olympic Facebook Page gain access to its newest data tool, Talk Meter.

The “Talk Meter” will be introduced via Facebook to track the specific sports and athletes Facebookers are talking about. According to The New York Times, Facebook’s user population has grown from 100 million to 900 million since 2008, the year of the Beijing Summer Games. The “Talk Meter,” will give NBC a sizeable insight into the amount of coverage it should provide for each events. The conversations that occur on Facebook will steer the selections for NBC’s online streaming coverage.

The TV Network and the Social Network announced their partnership this past Wednesday. Shortly after, NBC announced that it has launched two “NBC Olympics On The Go” apps for the iPhone, iPad, iPod touch and for some Android gadgets. The apps, NBC Olympics Live Extra and NBC Olympics will provide live streaming coverage of the Games, which will now give Apple and Android device users even more ways to tune into the predicted 3,500 hours of coverage.

 

As a consumer – do you think that NBC, Google and Facebook should join ranks with another channel to enhance the viewer experience? Will you tune into Talk Meter?

Enhanced by Zemanta

Like what you’ve read? Click here to subscribe to this blog!

Facebook Introducing an App Center and Paid Apps

Thursday, May 10th, 2012

On Wednesday, Facebook announced that it will be launching its own app center, as well as paid Facebook apps. The center will be built into its website as well as the iOS and Android Facebook apps. While the app center may look very similar to Apple’s App Store or Google Play, it will not try to compete with them and will operate quite differently.

Facebook App Center

In the past, there was no place to browse listings of Facebook apps or mobile apps that use Facebook Login. People mostly find out about apps through advertisements, word of mouth, reading about apps on websites and blogs, and by seeing stories in their news feeds about what friends are playing. Users could also find out about mobile apps that used Facebook Login by browsing the app store on their mobile device. Soon, we will be able to see all of the apps that meet Facebook’s guidelines listed in one place.

All apps will have a details page that gives users information about the app and what makes it unique, in addition to ratings. Quality and ratings will play a huge role in the success of an app, as VentureBeat says in addition to gathered user ratings, Facebook will also collect data on user behaviors such as how long they stay on the app and how often they come back to it. Facebook will give developers access to this data through a new Insights report. High-quality apps will be prominently featured in the app center, while that don’t meet quality guidelines or receive poor user ratings will not be featured.

While it may seem like this app center would compete with those by Apple and Google, it will actually work with them. A lot of the apps featured in the app center, such as Words With Friends or Draw Something, are also mobile apps that need to be downloaded from the Apple App Store or Google Play. The post on the Facebook Developer Blog states:

“The App Center is designed to grow mobile apps that use Facebook – whether they’re on iOS, Android or the mobile web. From the mobile App Center, users can browse apps that are compatible with their device, and if a mobile app requires installation, they will be sent to download the app from the App Store or Google Play.”

Paid Facebook Apps

In addition to announcing the Facebook App Center, the blog post also had information about the introduction of paid apps. While apps have long been able to have in-app purchases to make money, all apps have previously been free to use. In the coming weeks, we will begin to see apps that charge a flat fee to use, in which Facebook will receive 30% of the transactions.

Are you looking forward to being able to discover new apps more easily? Can you see yourself paying to use a Facebook app?

Like what you’ve read? Click here to subscribe to this blog!

When a mobile-only strategy will work

Thursday, April 19th, 2012

Instagram has had quite the few weeks, from moving away from an iOS-only app by releasing a version for Android, to then being bought by Facebook. If there was any doubt before that Instagram was an example of a wildly successful mobile app, there definitely isn’t anymore. But what really got some talking is how the service became so successful with basically no website.

Without a doubt, this strategy cannot and will not work for all apps. But here are things that anyone with a mobile app should consider:

When and where will people want to use your app?

Instagram’s mobile-only strategy worked because people take pictures on the go. This is not as true for viewing photos, which was remedied with the sharing capabilities. By allowing sharing to social networks as well as assigning a URL to each photo that could be viewed on a computer, the photos had a reach beyond the app’s users alone. This is an excellent marketing strategy as well, because the photos stood out compared to “no filter” pictures that make up most of the shared photos on social networks.

However, some types of apps simply cannot be limited to mobile devices only. I believe productivity apps, in particular, need strong web companions. Apps such as the note-taking app Evernote are great for jotting things down on the go. But people using Evernote frequently use it for getting work done. How productive would it be if while doing work on your computer, you had to constantly refer to your phone?

How much simplicity can we get away with?

Instagram focuses on simplicity: a simple interface, and a simple process. You can upload a photo to Instagram, choose a filter, write a caption, and share it to other social networks in just a few seconds, given you’re not as indecisive as I am when it comes to choosing a filter.

But once again, this approach can fail. While simple interfaces can be beautiful, it is more important to guarantee that the user can easily do anything they would want to be able to do with your app. Never sacrifice aspects of the experience in exchange for a better-looking app.

How much information do users need about your app?

I’m not going to name names, but I hate when you need to download an app just to figure out what it actually does. While it’s one thing for your app’s features to be limited to mobile-only, it’s another to limit the information. Sure, you can find a blog post or review of almost any app, but people will still want more information. Nothing is worse than downloading an app that does not have a ‘Help’ or ‘FAQ’ web page, especially when you are looking for help about how to use the app. If a user doesn’t know how to use the app, how are they going to figure out how to get to the ‘Help’ area of the app? They might just delete it.

Like what you’ve read? Click here to subscribe to this blog!