I have a task for you to complete: Go up to a friend or coworker. It can just be the person closest to you at the moment, even if you don’t know them (although that might be awkward). So walk up, say hey, and ask them how much time they spend on social media and checking their email.
Now, I don’t know exactly what answer they’ll give you. I’m not a psychic, but I am a marketer who loves looking at stats about things like these. So I’m willing to bet the number they give you is going to be a large one. Yes, I’m very willing to make that bet.
Email and social media are two things that a lot of people take with them everywhere. I know I’m not the only one who downloaded Facebook, Twitter, and Instagram and set up my email accounts before anything else when I bought a new phone.
If you take a look back at this infographic on mobile usage from a few months ago, you’ll see that an astonishing 91% of adults have their mobile phone within arm’s reach 24/7, including in bed and in the bathroom.
Then those same people move from their phone to a tablet or computer, and most likely open up tabs for email and their favorite social networks.
No marketing channel exists in a silo anymore. All of the channels you use need to acknowledge each other and work together. But one integration that will matter most to your digital marketing strategy is email marketing and social media.
If your email and social media marketing strategies currently exist completely separate from each other, it can be hard to figure out where to get started on combining them. No worries! Here are a few starter steps: