eZanga CEO, Rich Kahn had an exclusive interview with OBSNews reporter, Patrick McGilvray, at this past SMX trade show in Santa Clara, California.  Rich discussed eZanga’s fully managed ad campaigns which allow our advertisers to focus on their customers rather than the details of online advertising.  Rich also touched on our Metasearch engine that has the ability to aggregate search results from nine unique content sources and then display those results without overlap or duplication. Of course, our recently launched social network, HopOnThis, was also mentioned because we love giving away cash and prizes! To see the complete interview check out the video below: 

NEW YORK – The slowdown in the American economy has spurred many businesses and individuals to look for ways to increase their income and to reduce their expenses.  Popular television shows like “Who Wants to Be a Millionaire” and “Deal or No Deal,” have captivated the public’s fascination with earning large amounts of money, albeit at long odds, with little real effort.

Internet-based sweepstakes, cash giveaways, and contests, on the other hand may be less high profile, but they have been popular for many years, and their use is increasing according to internet experts.

Consumers throughout the US and the world have entered offline contests to win free prizes and money since before the 1930s, and the trade-off has usually been that they thereafter been exposed to large amounts of direct mail and other marketing offers. 

One online social network, HopOnThis.com (http://www.HopOnThis.com) is out to change that basic paradigm and simply reward its users with free goodies for doing what comes naturally, namely sharing their photos, blogging, and inviting friends and colleagues to join them in a virtual community.

The new social network is a recently launched outgrowth of ‘meta’ search engine eZanga.com (http://www.eZanga.com) and it expands on the giveaway traditions that eZanga has become famous for.  The company launched the HopOnThis network a little over a month ago, and their user base has steadily increased since then. 

According to the company their main user base is women between 25 and 45.  It is probably no coincidence that some of the most cost-saving focused consumers are this exact demographic who often are tasked with raising their families on limited budgets.

Search engine marketing expert Rich Kahn is the CEO and co-founder of eZanga.com and HopOnThis.com, and he claims that his companies have given away, “Over $100,000 in cash and prizes over the past five years.  We started our social network because the regular users of our search engine wanted to find more ways to get free prizes like Wii systems as well as cash.  They wanted to refer their friends and to be rewarded for it.  We just listened to them.”

SOURCE: OBSNews.com

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MIDDLETOWN, DE – OBSNewswire.com – In an era where millions upon millions of internet users spend hours on social networks like Facebook and MySpace it is refreshing to know that at least one website devoted to social networking is committed to giving back financially to its user base.

Social networking website HopOnThis.com is committed to helping its users connect with each other and earn money in the process. Basically, the more members interact within the social network by making referrals or just by using the parent company’s meta search engine, eZanga, the more stuff they can earn including cash and cool stuff like iPods and other gadgets like Wii systems.

eZanga operates a premier ‘meta’ search engine at www.ezanga.com. Their experience in aggregating best of breed search results from across the web’s multitude of search engines earned them a loyal following of fans and repeat customers.

CEO Richard Kahn of eZanga.com stressed that his company has been giving away cash and prizes to users of his search engine for many years in addition to giving them what they want in terms of search results. “We’re also honored that our regular web searchers were the ones who insisted we incorporate a social network on our site so they could share us with their friends and family. It kinda blew us away.”

Kahn apparently listened to his customers and reports that his initial subscriber base of about 25,000 people to his first generation social network has expanded well beyond 150,000 since the new version debuted after beta testing on November 1, 2008.

Kahn is also known as a search engine marketing expert and his company also offers innovative SEM consulting services. He points to his company’s focus on preventing click fraud via real time monitoring for ads on his own pay per click marketing services next to his search results. eZanga also works as a search engine marketing consultant to help businesses spend money and monitor their ROI on other major search engines pay per click advertising campaigns.

SOURCE: OBSNews