Revenue Performance, a magazine that features a sharp and in-depth look at the online marketing industry, featured one of eZanga’s own Account Managers, Shane Donnelly, in its most recent issue in an article titled “Seasonal Sunshine” by Susan Kuchinskas.
In the article, Donnelly lends his take on how search engines such as eZanga.com can be a helpful outlet for affiliates looking to capitalize on search engine marketing during the holiday season.
“(Major marketers) dominate the market and drive cost-per-click so high that affiliates can’t compete anymore, even for what they thought was an obscure keyword,” he said. “They have teams of people looking for those same obscure keywords. During the holidays, when you can’t afford the cost-per-click on Yahoo, Google or MSN, second-tier search engines are the place to go.”
