A few weeks ago, we defined and explained the different types of retargeting. By the end of the post, you hopefully understood the different ways you can re-engage your website’s visitors and the best situations for using each. In case you forgot:
“What is Retargeting?
Retargeting aims to reconnect a site visitor with your brand, based on their recent online activity. Whether it’s activity on your actual site, or a keyword that is similar to products or services that you provide, various types of retargeting can help to usher potential customers back to your page. Many times this occurs in an automated fashion.
How It Works
By adding a code to your website/URL, retargeting “tags” can be pinned on website visitors with a “cookie” or pixel. Then, they will be shown relevant banners, video ads, or text (which you are able to create) as they continue to browse the web. The ads will promptly remind them of your product or service and redirect them back to your page.”
Retargeting can be a powerful tool, but it’s not foolproof. If implemented incorrectly, instead of bringing back visitors and turning them into conversions, money can be wasted and the brand’s image can be tarnished.
Below is a quick list of dos and don’ts to keep in mind when running retargeting campaigns.