Online Advertising has become the go-to way to advertise in recent years. But some businesses may not be aware of just how many different ways they can reach customers on the web to promote their products and services. Not only that, some may not know which of those ways is the best way to get a better Return on Investment.

A new article at BizReport.com aims to show businesses that instead of choosing between SEM and Display advertising, it just might be beneficial to combine the two to get the necessary results. “Why you should consider a multi-platform approach” by Kristina Knight points out that the two work well together and eZanga CEO Rich Kahn was interviewed to help explain why:

“Display ads have always been high on branding but haven’t been high on conversions. Search has been high on conversions but not on branding. When you combine the two, they are very powerful,” Kahn said. “It all comes down to the budget of the customer.”

Read the article in its entirety at BizReport.com for more on what Kahn has to say about combining multiple advertising platforms and why it is a favorable option in a struggling economy.

For the second year in a row, eZanga has made the annual Inc. 5000 list which chronicles the 5000 fastest growing private companies in the country. Also for the second straight year, eZanga was ranked as Delaware’s fastest growing private company in the Advertising and Marketing industry.

With a growth of 375.7 percent, eZanga ranked at No. 774 on the list, checking in as the 16th-ranked company in metro areas consisting of Delaware, Pennsylvania, New Jersey and Maryland. eZanga was also the 73rd-ranked company in the advertising/marketing field in the country.

News hit the internet on Wednesday that eZanga has rolled out its contextual advertising platform, adding to its many online services.

The article was picked up by many major industry outlets in short order, including Yahoo Finance, Earth Times and News Blaze. It details how the new service works and why eZanga’s integrated online marketing campaigns make a great option for advertisers. The article reads:

“eZanga’s contextual advertising technology uses geographic and demographic targeting, allowing advertisers to specify their target audiences based on their marketing goals. Using the system, advertisers are able to target text, graphics, rich media, pop under or interstitial ads with keywords, locations, time/day targets and channels of interest. eZanga offers pay-per-click, pay-per-view and pay-per-visit models for eZanga Contextual customers.”

WebProNews featured eZanga CEO Rich Kahn in an article about the company’s recent foray in combining display advertising with search.

The article, “Search Ads Convert Better With Display”, gives Kahn the opportunity to discuss the many advertising services which eZanga provides, as well as why advertisers should turn to the company for all of its marketing needs:

“Our new eZanga Display product is not only another place to buy display on premium sites (Yahoo, LinkedIn, CNN.com, BusinessWeek, Facebook, etc) but also offers our customers some advanced optimizations,” he said. “We can optimize a campaign based on the phone calls we generate, online sales, leads or fill in forms. We are not here to focus on impressions or clicks (any network can do that) we are here to focus on conversions, both online and offline.”

The article goes on to examine the future of display advertising in difficult economic times and how eZanga has been able to maintain growth over the past year.

The eZanga team is preparing for this year’s Search Engine Strategies Conference and Expo, which will take place August 10-14 in San Jose, Ca.

The 11^th annual event will house over 100 companies and will also feature multiple workshops and over 70 speaking sessions that will cover a variety of industry-related topics including PPC management, keyword search and SEO.

Members of the eZanga staff will be all over the event, getting the word out about the many services eZanga provides. So make sure you come visit our booth and say “hello”!

More information about the event can be viewed at www.searchenginestrategies.com.

Econsultancy.com posted a case study article featuring an interview with Bedco Mobility sales manager Tim Pelton, whose company called on eZanga to help increase its calls and leads through its online advertising services.

In the article written by Rebecca Lieb, Pelton described how the increasing reliance on search and online marketing forced the company to rethink its presence in print advertising, which it has been doing for close to a century.

As Pelton described, the partnership with eZanga proved to be a wise move for his business which saw a 135.5 percent increase in online leads in just four months.

“It was cheaper to do search ads just here in Baltimore. So we were doing that just for economy, but I was getting lots of new leads. My business was back to what it was several years ago when we were basically the only ones around. There’s a lot of people who do what we do now. At that point, we realized we should have targeted the DC area, so we started a new campaign for that region. We’re really seeing results from it. It was fairly immediate and it’s been very steady…What they’ve been doing has been working. We’ve seen a definite increase and a steady increase since we started the campaign.”

A press release documenting eZanga’s recent development and expansion made its way across the web this week.

Over 70 news outlets, including various television, radio and newspaper sites, picked up the release which was viewed in its entirety 257 times as of Thursday, while the headline, “eZanga Relocates to House Growing Workforce”, captured 2,174 views.

Among the noted outlets featuring the article included Market Watch, Yahoo Finance, Morning Star, Web 2.0 Journal, News and Observer and Wall Street Select. Here’s what it said:

MIDDLETOWN, Del. — eZanga Inc. (www.eZanga.com), a search engine and online advertising company, has relocated its headquarters to 222 Carter Drive in Middletown, Delaware, a 15,000 square foot Class A, two-story office building.

eZanga’s new office in the building will occupy 7,500 square feet, providing the company with the space necessary to house 66 employees. The company now plans to increase the size of its workforce in the new location, adding members to both its sales and new business development teams, as interest in the company’s online advertising services has grown.

“We brought on new personnel who have helped us grow to the point where we needed to move,” said Richard K. Kahn, CEO of eZanga. “Now that our business has expanded in a variety of areas, we’ll be doing so at our new headquarters and look forward to this trend continuing.” eZanga recently opened a branch office in Norwalk, Connecticut, in response to increased local interest in its services.

Keep checking back to eZanga News for more on the latest happenings as we continue to build and expand over the next few months.

eZanga is in the news once again!

The June 14 edition of the News Journal included a look at eZanga’s continued growth in online advertising during a down economic period.

“With just 20-odd employees and a quiet local presence, the Middletown-based online advertising company’s revenue is multiplying at a faster pace than most any company in the Philadelphia region, and Fortune magazine has ranked it as the 15th fastest-growing advertising and marketing firm in the country.”

eZanga CEO Rich Kahn was interviewed for the article, which chronicles how far the company has come since its inception in 2003 and how its many services should help continue its expansion for years to come.

If you missed the article, you can view it along with some accompanying photos at DelawareOnline.com.

eZanga CEO, Rich Kahn had an exclusive interview with OBSNews reporter, Patrick McGilvray, at this past SMX trade show in Santa Clara, California.  Rich discussed eZanga’s fully managed ad campaigns which allow our advertisers to focus on their customers rather than the details of online advertising.  Rich also touched on our Metasearch engine that has the ability to aggregate search results from nine unique content sources and then display those results without overlap or duplication. Of course, our recently launched social network, HopOnThis, was also mentioned because we love giving away cash and prizes! To see the complete interview check out the video below: