Posts Tagged ‘online advertising’

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Leads Ride-Away With eZanga

Monday, June 14th, 2010

A new case study highlighting eZanga.com’s search engine marketing (SEM) services was released this week by Adotas.com. The article details the relationship the company has maintained with Ride-Away, one of the nation’s largest providers of accessibility vehicles, vehicle modifications and adaptive equipment.

The case study gives an overview on why Ride-Away chose to advertise with eZanga, what services eZanga customized for Ride-Away and how that partnership worked for Ride-Away over a five-month period.

The SEM campaign was able to significantly increase Ride-Away’s lead generation within a four month optimization period. Compared to the initial campaign performance, Ride-Away’s leads increased:

*     30% by Month Two

*     49% by Month Three

*     56% by Month Four

Ride Away’s cost per lead drastically decreased going into month five, providing the company with a more cost effective marketing forum with granular reporting and results.

Be sure to take a full look at this interesting read by heading to Adotas or by clicking links provided by blogs at Google Australia, Twitter, MediaPost, Internet Advertising and Buzz Tracker.

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eZanga’s ‘Performance’ Noted in Publication

Tuesday, February 9th, 2010

Revenue Performance, a magazine that features a sharp and in-depth look at the online marketing industry, featured one of eZanga’s own Account Managers, Shane Donnelly, in its most recent issue in an article titled “Seasonal Sunshine” by Susan Kuchinskas.

In the article, Donnelly lends his take on how search engines such as eZanga.com can be a helpful outlet for affiliates looking to capitalize on search engine marketing during the holiday season.

“(Major marketers) dominate the market and drive cost-per-click so high that affiliates can’t compete anymore, even for what they thought was an obscure keyword,” he said. “They have teams of people looking for those same obscure keywords. During the holidays, when you can’t afford the cost-per-click on Yahoo, Google or MSN, second-tier search engines are the place to go.”

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eZanga hits Miami for iDate Conference

Thursday, January 28th, 2010

eZanga.com has set up at the 7th annual iDate Conference in Miami, Florida and is busy courting new partners interested in learning more about our online advertising and marketing services.

With over 500 attendees, the event focuses on management for the online dating and the social networking industry. Over a span of two days, there will be a host of lectures, seminars and workshops focusing on new ways to increase traffic and conversion rates.

Of course, this is just the place for eZanga, and the team got to work early on Thursday in beautiful South Beach. Check out eZanga’s Facebook photo gallery for exclusive photos from the event and keep checking in as we continue to update throughout the event.

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eZanga – Rising Competition for Google

Monday, January 4th, 2010

Pete Barlas’ recent article on Yahoo News titled ‘Rising Competition Slows Growth for Google’s Online Ad Network’ cites eZanga as an effective alternative for online advertisers looking to move away from networks like Google. The article also can be found at Investors.com in its ‘technology’ section.

“Picky advertisers have been good news for eZanga,” the article states. “The company is one of the many search engines besides the big three. It also has an ad network of 20,000 Web sites that carry its search ads. There is much overlap, with Web sites often carrying ads from multiple networks.”

eZanga founder and CEO Rich Kahn is quoted in the article, discussing the advantages advertisers gain by using eZanga’s network – namely cheaper rates than the competition.

“Our network is growing simply from the fact that people can buy traffic on our network for less money,” he said. “We are seeing (advertisers) looking to the alternative search engines for lower costs per click so that they can reduce their costs.”

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eZanga Places on Philadelphia 100 List

Friday, December 11th, 2009

The Philadelphia 100, a list that honors the fastest growing, privately-held companies in the Greater Philadelphia area and one of the most sought awards in the region announces its annual list today.

eZanga.com added to its list of accomplishments in 2009 by placing at No. 75.

Started in 1998 by the Entrepreneurs’ Forum of Greater Philadelphia, The Philadelphia Business Journal and the Wharton SBDC, the Philadelphia 100 has recognized some of the region’s finest companies over the last decade-plus and eZanga.com is proud to be a part of this exclusive company.

You can view the entire list of winners at philadelphia100.com.

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The Nuts and Bolts of Metasearch Engines

Monday, November 23rd, 2009

For years now, eZanga.com has been one of the premier metasearch engines on the web. However, many users and online advertisers may not be quite familiar with what metasearch is and why it is appealing to search marketers. Others may wonder how exactly the relationship between the two works and why it generates such favorable results.

Thursday, Adotas.com, a website which focuses on the businesses of online advertising and media, featured a commentary on metasearch by eZanga.com founder and CEO Rich Kahn which aims to answer all questions. Rich lends his near two decades worth of expertise on the industry in his piece entitled “The Nuts and Bolts of Metasearch Engines.”

Rich dives in to topics such as “good data” and “bad data”, what sets certain metasearch engines from each other and why metasearch engines are appealing to marketers on the web.

The article was also linked to from the “Search Engines” section of Business Week’s Business Exchange, a web site featuring business-related topics from around the world. Check out all of what Rich had to say and be sure to check back with eZanga News for more information on appearances, mentions and all the goings-on at eZanga.com!

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Is Multi-Platform Advertising The Way To Go?

Friday, October 9th, 2009

Online Advertising has become the go-to way to advertise in recent years. But some businesses may not be aware of just how many different ways they can reach customers on the web to promote their products and services. Not only that, some may not know which of those ways is the best way to get a better Return on Investment.

A new article at BizReport.com aims to show businesses that instead of choosing between SEM and Display advertising, it just might be beneficial to combine the two to get the necessary results. “Why you should consider a multi-platform approach” by Kristina Knight points out that the two work well together and eZanga CEO Rich Kahn was interviewed to help explain why:

“Display ads have always been high on branding but haven’t been high on conversions. Search has been high on conversions but not on branding. When you combine the two, they are very powerful,” Kahn said. “It all comes down to the budget of the customer.”

Read the article in its entirety at BizReport.com for more on what Kahn has to say about combining multiple advertising platforms and why it is a favorable option in a struggling economy.

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eZanga Makes Inc. 5000 for Second Straight Year

Monday, August 24th, 2009

For the second year in a row, eZanga has made the annual Inc. 5000 list which chronicles the 5000 fastest growing private companies in the country. Also for the second straight year, eZanga was ranked as Delaware’s fastest growing private company in the Advertising and Marketing industry.

With a growth of 375.7 percent, eZanga ranked at No. 774 on the list, checking in as the 16th-ranked company in metro areas consisting of Delaware, Pennsylvania, New Jersey and Maryland. eZanga was also the 73rd-ranked company in the advertising/marketing field in the country.


				


				
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The Latest eZanga Offering: Contextual Advertising

				Thursday, August 6th, 2009

				

					
News hit the internet on Wednesday that eZanga has rolled out its contextual advertising platform, adding to its many online services.


The article was picked up by many major industry outlets in short order, including Yahoo Finance, Earth Times and News Blaze. It details how the new service works and why eZanga’s integrated online marketing campaigns make a great option for advertisers. The article reads:


“eZanga’s contextual advertising technology uses geographic and        demographic targeting, allowing advertisers to specify their target        audiences based on their marketing goals. Using the system, advertisers        are able to target text, graphics, rich media, pop under or interstitial        ads with keywords, locations, time/day targets and channels of interest.       eZanga offers pay-per-click, pay-per-view and pay-per-visit models for        eZanga Contextual customers.”


  

				


				
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eZanga ‘Displays’ Presence in Online Advertising

				Tuesday, August 4th, 2009

				

					
WebProNews featured eZanga CEO Rich Kahn in an article about the company’s recent foray in combining display advertising with search.


The article, “Search Ads Convert Better With Display”, gives Kahn the opportunity to discuss the many advertising services which eZanga provides, as well as why advertisers should turn to the company for all of its marketing needs:


“Our new eZanga Display product is not only another place to buy display on premium sites (Yahoo, LinkedIn, CNN.com, BusinessWeek, Facebook, etc) but also offers our customers some advanced optimizations,” he said. “We can optimize a campaign based on the phone calls we generate, online sales, leads or fill in forms. We are not here to focus on impressions or clicks (any network can do that) we are here to focus on conversions, both online and offline.”


The article goes on to examine the future of display advertising in difficult economic times and how eZanga has been able to maintain growth over the past year.


  

				


				
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