Pete Barlas’ recent article on Yahoo News titled ‘Rising Competition Slows Growth for Google’s Online Ad Network’ cites eZanga as an effective alternative for online advertisers looking to move away from networks like Google. The article also can be found at Investors.com in its ‘technology’ section.

“Picky advertisers have been good news for eZanga,” the article states. “The company is one of the many search engines besides the big three. It also has an ad network of 20,000 Web sites that carry its search ads. There is much overlap, with Web sites often carrying ads from multiple networks.”

eZanga founder and CEO Rich Kahn is quoted in the article, discussing the advantages advertisers gain by using eZanga’s network – namely cheaper rates than the competition.

“Our network is growing simply from the fact that people can buy traffic on our network for less money,” he said. “We are seeing (advertisers) looking to the alternative search engines for lower costs per click so that they can reduce their costs.”