We may have already made a few predictions for online advertising in 2013, focusing on larger trends that we’ll see this year. We’ve also tried to use our crystal ball on mobile marketing and shared Imforza’s SEO predictions. But this is going to be a big year for online marketing, so it’s not unreasonable to expect that we have a few more hypotheses for the industry this year. So, here are five more predictions for the future of online advertising:
1. Product Listing Ads (PLA’s) will gain popularity
In 2013, e-commerce will rise exponentially and be utilized by all demographics. Therefore, companies need to break through the clutter and rise above their competitors to draw consumers directly to their products/services. At this point, lots of retailers are using PPC, but less are using PLA’s.
Product Listing Ads (PLA’s) are similar to pay per click advertising (PPC). Instead of featuring a text-based ad for your product on a search results page, a picture linking to a product page will be listed on search engines. Once a consumer searches your product or select keywords, the product will appear with the name, photo, price, store name, and most importantly a landing page. PLA’s will get more expensive and competitive, so get in there while you can!