We’re back for Day 2 of ad:tech San Francisco! We had a great time yesterday, and are looking forward to another great day today. Today’s opening keynote was given by the SVP of Advertising at Google, Susan Wojcicki. Her presentation went through the importance of advertising to the internet. She described what digital advertising was in the past, what it is now, and five elements of the future of digital advertising.
Towards the end of the keynote, she was joined by Google’s Vice President of Display Advertising, Neal Mohan. They did a short Q&A, which included a question about Google’s relationship with agencies and how beneficial that relationship can now be.
Once again, we put together a Storify of tweets of our favorite insights from the presentation. For more about our ad:tech experience, you can follow @eZangaInc on Twitter.