Every business aims to reduce costs and increase profit, but not many are able to find the right formula to attain that goal.

eZanga client Bedco Mobility has figured out one way to do it, however. And in About.com’s ‘Entrepreneurs’ feature this week, the accessibility and mobility company made no bones about giving some of the credit for its recent success to its successful search engine marketing campaign with eZanga.com.

Bedco Sales Manager Tim Pelton took on the questions from About.com and told the story of how eZanga.com was helping to turn Bedco Mobility into even more of a household name.

“One of the ways we’re growing our business through technology is by utilizing search engine marketing, which makes us more visible on the Web. Prior to advertising online, we advertised exclusively in local newspapers and Yellow Pages, with no online representation other than our web site. Since our in-house staff does not know much about Internet marketing, we hired search engine marketing company eZanga to run the campaign. After just four months of running the campaign, our lead generation more than doubled.”

View the rest of the article at About.com for more on Bedco and eZanga.com’s partnership and why it has changed the way the company thinks about marketing in today’s landscape.