Econsultancy.com posted a case study article featuring an interview with Bedco Mobility sales manager Tim Pelton, whose company called on eZanga to help increase its calls and leads through its online advertising services.

In the article written by Rebecca Lieb, Pelton described how the increasing reliance on search and online marketing forced the company to rethink its presence in print advertising, which it has been doing for close to a century.

As Pelton described, the partnership with eZanga proved to be a wise move for his business which saw a 135.5 percent increase in online leads in just four months.

“It was cheaper to do search ads just here in Baltimore. So we were doing that just for economy, but I was getting lots of new leads. My business was back to what it was several years ago when we were basically the only ones around. There’s a lot of people who do what we do now. At that point, we realized we should have targeted the DC area, so we started a new campaign for that region. We’re really seeing results from it. It was fairly immediate and it’s been very steady…What they’ve been doing has been working. We’ve seen a definite increase and a steady increase since we started the campaign.”

A press release documenting eZanga’s recent development and expansion made its way across the web this week.

Over 70 news outlets, including various television, radio and newspaper sites, picked up the release which was viewed in its entirety 257 times as of Thursday, while the headline, “eZanga Relocates to House Growing Workforce”, captured 2,174 views.

Among the noted outlets featuring the article included Market Watch, Yahoo Finance, Morning Star, Web 2.0 Journal, News and Observer and Wall Street Select. Here’s what it said:

MIDDLETOWN, Del. — eZanga Inc. (www.eZanga.com), a search engine and online advertising company, has relocated its headquarters to 222 Carter Drive in Middletown, Delaware, a 15,000 square foot Class A, two-story office building.

eZanga’s new office in the building will occupy 7,500 square feet, providing the company with the space necessary to house 66 employees. The company now plans to increase the size of its workforce in the new location, adding members to both its sales and new business development teams, as interest in the company’s online advertising services has grown.

“We brought on new personnel who have helped us grow to the point where we needed to move,” said Richard K. Kahn, CEO of eZanga. “Now that our business has expanded in a variety of areas, we’ll be doing so at our new headquarters and look forward to this trend continuing.” eZanga recently opened a branch office in Norwalk, Connecticut, in response to increased local interest in its services.

Keep checking back to eZanga News for more on the latest happenings as we continue to build and expand over the next few months.

eZanga is in the news once again!

The June 14 edition of the News Journal included a look at eZanga’s continued growth in online advertising during a down economic period.

“With just 20-odd employees and a quiet local presence, the Middletown-based online advertising company’s revenue is multiplying at a faster pace than most any company in the Philadelphia region, and Fortune magazine has ranked it as the 15th fastest-growing advertising and marketing firm in the country.”

eZanga CEO Rich Kahn was interviewed for the article, which chronicles how far the company has come since its inception in 2003 and how its many services should help continue its expansion for years to come.

If you missed the article, you can view it along with some accompanying photos at DelawareOnline.com.

The eZanga team is back in Middletown after a trade show trip to Ad:Tech New York.  The show had an amazing turn out and the entire eZanga staff was there to witness it!

November 4th, the second day of the trade show, was very busy for eZanga!  Our CEO, Rich Kahn, gave a presentation to the attending press about our newly designed search engine. Rich explained how our new eZanga search engine can pull results from more than 100 unique content sources in real time, while sorting and displaying them in a user friendly format in about one second!  He also informed the press how our five year old Cash Giveaway Program has transformed into an Incentive Social Network, HopOnThis.com, with even more raffles and prizes than before!  Our members are now able to stay connected and win cool prizes!

We also did our business card drawing for a Nintendo Wii gaming system.  Fifteen cards were pulled before we found a winner! Remember, in order to win you must be present for the drawing. eZanga would like to congratulate Dan Waxman for being there to claim his Wii!  Here’s a picture of Rich and the Wii winner Dan:

eZanga is on the move again and all set for AdTech New York! We will be exhibiting on November 3rd and 4th at the Hilton in Manhattan.  If you are in the area, make sure you stop by and say hi to the eZanga team!  We will be at booth #810.

The good news seems to never end! Our CEO, Rich Kahn, was picked to present our recently launched social network, HopOnThis.com, to the attending press at AdTech.  He will be introducing HopOnThis on November 4th between the times of 1:30-2:30PM.  eZanga is honored to have the opportunity to discuss our new social network involving our integrated giveaway program.  We know Rich will do a great job!