Posts Tagged ‘search engines’

Evolution: Monkey to Man to Robot

Wednesday, July 20th, 2011

 

 

 

 

 

 

 

 

 

 

 

A recent study, Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertips, by Betsy Sparrow of Colombia University has given some interesting insight on our relationship with knowledge and the computer.

If you want to know something, what do you do? You “Google” it.  We all know where to find information now-a-days, and that is exactly what this study proves.  It shows how we know where we can find information more than about the information itself.  We locate information completely outside of ourselves, externally, with the help of the internet.

In the past, our transactive memory consisted only of other people.  This means our external source of memory was other humans, and we were all a “group mind.”  If you wanted to know something, you had to ask someone else.  Now—however—we have a new friend called the internet; available at any instant to help us acquire its endless amount of stored information.

On the surface, this looks negative.  We always think of the computer first when we want to find something out, and we don’t locate any information internally.  So does that have an adverse effect on us?

Sparrow says not necessarily.  She calls it “adaptive” and says it’s a change from memorizing facts to memorizing methods.  Sparrow explains that the information we normally look up on the internet is not facts you use in your day-to-day life, so it’s not necessarily making us lazier or any less intelligent.

Sparrow did not intend for this study to be a critique of prevailing technology, but a helpful way to boost our development of knowledge by being able to further utilize the resources we have.

So are we breaking down or just evolving with the robots?  Whaddyathink?

eZanga’s Rich Kahn Featured in Google Instant Article

Tuesday, September 14th, 2010

With all the talk this past week about the launch of Google Instant, search industry experts are lending their opinions on what the instant search tool will mean for the industry in the present and future.

eZanga.com co-founder and CEO Rich Kahn was asked for his opinion of Google Instant in the CIOUpdate.com article Google Redefining ‘New’ with Google Instant.

“I don’t think you are going to see Google Instant affect market share for Google or for Bing,” he said in the article. “So this is Google’s newest feature. People will likely be interested to try it out, but will settle back into their old search habits.”

Rich Kahn Lends Tips On Maximizing PPC Budget

Monday, May 24th, 2010

Search Engine Land, one of the search industry’s premier news and information sites, features an informational blog by  eZanga co-founder and CEO Rich Kahn entitled “Maximum PPC Budgets Using Alternative Search Engines”. In the blog, Kahn describes the ways businesses can better extend their reach and resources to acquire new traffic.

This informative article is broken down into a variety of topics including how to implement a campaign effectively, avoiding PPC pitfalls, optimizing traffic and avoiding fraud. To top it off, Kahn lists four alternative search engines which could help advertisers get started in the right direction.

eZanga Lends Advice to Small Businesses in Wake of Yahoo Publisher Shutdown

Friday, April 9th, 2010

With the announcement of the impending closing of Yahoo Publisher Network, a self-service platform for small publishers who syndicate contextual listings, small businesses were left wondering what to do next.

Marketing Vox, a marketing news site and daily newsletter, collected some tips from eZanga founder and CEO Rich Kahn about what those small businesses affected by the shutdown should look for as they forge ahead with their online marketing.

Rich’s tips included:

1. Customer Service is Key. You will want to be able to transfer data as quickly and efficiently as possible to get up and running again, he says. “When you find a company that provides hands-on care, you won’t end up wasting your marketing dollars by starting over.”

2. Look for Flexibility and Freedom to Optimize. Look for a network that gives you more control and optimization features throughout the process, beginning with creating the ad and all the way to who sees it, when they see it and for how much, Kahn says. “Working with a flexible online advertising network gives the small business owner more input on how their campaign is being run.”

3. Try Vertical Search Engines. Small business owners usually turn to the ‘Big Three’ search engines first with their marketing budget; however, cost effective marketing can be found elsewhere and for a lower cost per click, he says. So try looking into specific vertical search engines, like Expedia.com, that can relate to your business or even smaller search engines that allow you to reach a niche market. “Not only will you be getting quality traffic, but at a lower cost per click in a less competitive network.”

Go to marketingvox.com to view the article in its entirety.

  

eZanga a part of search ‘Buzz’, changes in store for 2010

Monday, February 22nd, 2010

15 billion searches were performed in January according to the newest data from comScore, a 3 percent increase from December. With the search industry continuing to soar, websites like Digital Media Buzz are providing a platform for up-and-coming search engines like eZanga.com to get its name out.

In an article published Wednesday titled A Mind of its Own: Search Engine Technology Ever Pervasive, author James Zipadelli explores some of search’s technologies and what some companies are doing to try to stay ahead of the curve. eZanga CEO Rich Kahn talked about what his company has in store as it prepares to redesign its search engine in 2010.

“The redesign allows eZanga.com to “significantly increase the number of sources we pull information from, improve our relevancy algorithm so that our results will be more accurate to the queries performed by our users [and] designing new technologies, that are not used by any other search engine at present, that will improve how we display our results to users in a way that will be more useful to our users,” Kahn says.”