If you work in online marketing or SEO, good luck going a week without hearing or reading the phrase “Google Authorship.” If you use the internet at all, good luck avoiding it in your Google searches.
More and more search result pages are being invaded with rich snippets such as Authorship. However, when I say invaded, I mean it in the best possible way, because they really do improve the search experience.
So even though Google Authorship is talked about quite a bit in our world, you’ve probably seen and heard more about it lately. This is because there’s always been a bit of confusion and debate on the topic that Google finally tried to clear up a bit in a recent post on their Webmaster Central Blog.
However, Google Authorship is still a tricky thing. I’ve heard story after story of a content creator doing everything correctly to set it up, and it not working at all. I’ve also heard a few tales about someone not setting it up, and Google taking it upon themselves to set it up for the author, incorrectly.
Google hasn’t published anything substantial on how they choose whether or not to approve an Authorship request, so it’s a big guessing game with many left in the dark.
So we’re going to take a few minutes today to (hopefully) clear up some of the most confusing things about Google Authorship.