As regular readers know by now, we’ve been interviewing marketers on their experiences with online marketing for small businesses. One of my favorite questions to hear the answer to was a question asking what advice they thought small businesses needed to know before going about improving their online presence.
This question probably received the most varied responses, partly due to how much advice each marketer interviewed provided. These marketers truly want to help others. They didn’t throw us a single sentence about optimizing for search, or how social media is important. These professionals often gave us multiple paragraphs full of detailed and helpful advice.
The advice ranged from what they thought should be at the center of an online marketing strategy, to what sort of content drives conversions, to the importance of qualities such as uniqueness and extreme dedication.
About Small Business Spotlight: Since we love small businesses and online marketing (so much so that we have a new product just for them), we decided that small businesses who rock at online marketing deserve more attention. So for the next few months, once a week we’re going to feature a Q&A with a small business that has a great online presence. It may be social media or PPC, but all of these small businesses are doing at least one thing right!