As regular readers know by now, we’ve been interviewing marketers on their experiences with online marketing for small businesses. One of my favorite questions to hear the answer to was a question asking what advice they thought small businesses needed to know before going about improving their online presence.
This question probably received the most varied responses, partly due to how much advice each marketer interviewed provided. These marketers truly want to help others. They didn’t throw us a single sentence about optimizing for search, or how social media is important. These professionals often gave us multiple paragraphs full of detailed and helpful advice.
The advice ranged from what they thought should be at the center of an online marketing strategy, to what sort of content drives conversions, to the importance of qualities such as uniqueness and extreme dedication.
About Small Business Spotlight: Since we love small businesses and online marketing (so much so that we have a new product just for them), we decided that small businesses who rock at online marketing deserve more attention. So for the next few months, once a week we’re going to feature a Q&A with a small business that has a great online presence. It may be social media or PPC, but all of these small businesses are doing at least one thing right!
As regular readers know by now, we’ve been 
Why should you care about content marketing? Lexion Capital Management, Console & Hollawell, and CBG Benefits have seen results.
This week’s Small Business Spotlight is a special one: it marks the tenth week of the series! To celebrate, after today we’ll be taking a few weeks to wrap-up all the knowledge that these businesses have shared with us over the past few months. Stay tuned for a few summaries of the previous Small Business Spotlights.
Search engine optimization is a process that needs to be handled with care, much like grilling up a large, tasty, succulent burger. (
Hey everyone! We’re back at it with another 
It’s that time of week again: Small Business Spotlight day! This week we are talking to CastCoverZ! Breaking a bone can be a huge pain (get it?), and orthopedic accessories are never fun. Metal crutches can be cold and you can’t carry anything with your hands on their handles. The texture of casts can ruin other fabrics it comes in contact with and the cast can’t get wet. Not to mention the lack of style all this equipment comes with.
We’re back with another Small Business Spotlight this week, and we have 
Hello, everyone! Today we’re continuing our Small Business Spotlight series by talking to Melissa Chelist, of StorkGifts. We also want to remind you that your small business could be here! We want to give the best small business marketers their spot to shine. If you think your business deserves a spotlight, fill out 
Welcome to our new weekly series, Small Business Spotlight. Here at eZanga, we are committed to small business. We are one, and we want to support others, whether it’s through 