We’ve already explained how to create and edit Twitter lists, as well as suggested a few tools to make doing that easier. But we have yet to go into much detail on the most important part of Twitter lists: how you use them.
You could use the handiest tool out there to create a Twitter list of everyone you follow, but that isn’t the best use. The stream for that list would be exactly the same as your timeline on the homepage. The effectiveness of a list depends on how you use it.
Instead of just explaining how our company uses Twitter lists, we wanted to be able to suggest uses that go beyond our own needs, so that you can find ideas that will really help you.
So we turned to a few people that use social media professionally, day in and day out, since it’s their job to know how to use Twitter lists effectively.