eZanga founder and CEO Rich Kahn is back in the news. Kahn once again joins the debate on which online marketing strategy gets the best results for businesses – SEO or SEM.

In an article published by Target Marketing Magazine Senior Editor Heather Fletcher, Kahn is one of three online advertising experts to lend his opinion to the often-debated topic.

From the article:

“”If you put up a campaign with search engine marketing, you can put up a bunch of tests, a bunch of different campaigns, test them all—and you can do that all in the first day,” Kahn says. As for the most obvious ranking aspects, he adds, SEM always ends up with the top rankings, no matter how high the SEO results are. And beyond that, paid search has access to more than Google.com. Google teams with other sites, so paid search customers also have access to those sites, Kahn says.”

Kahn goes on to talk about how personal experiences through eZanga help lend credence to this view, which you can read in the full article here.

The Targeting Marketing Magazine website garners close to 26,500 visitors monthly.