The article explains how eZanga SEM helped Noon Turf Care grow its local geo-targeted leads 104 percent in a four-month span.

Hoping to reach a specific customer base in 200 zip codes, Noon Turf president Christopher Noon enlisted eZanga to help change its keyword strategy which garnered almost immediate results.

“I’m going to actually double my budget for this year because the results were working so well,” Noon says. “I’ve extended my ZIP code area, as well.”

In an article published by Target Marketing Magazine Senior Editor Heather Fletcher, Kahn is one of three online advertising experts to lend his opinion to the often-debated topic.

From the article:

“”If you put up a campaign with search engine marketing, you can put up a bunch of tests, a bunch of different campaigns, test them all—and you can do that all in the first day,” Kahn says. As for the most obvious ranking aspects, he adds, SEM always ends up with the top rankings, no matter how high the SEO results are. And beyond that, paid search has access to more than Google.com. Google teams with other sites, so paid search customers also have access to those sites, Kahn says.”

Kahn goes on to talk about how personal experiences through eZanga help lend credence to this view, which you can read in the full article here.

The Targeting Marketing Magazine website garners close to 26,500 visitors monthly.