We’re back for Day 2 of ad:tech San Francisco! We had a great time yesterday, and are looking forward to another great day today. Today’s opening keynote was given by the SVP of Advertising at Google, Susan Wojcicki. Her presentation went through the importance of advertising to the internet. She described what digital advertising was in the past, what it is now, and five elements of the future of digital advertising.
Towards the end of the keynote, she was joined by Google’s Vice President of Display Advertising, Neal Mohan. They did a short Q&A, which included a question about Google’s relationship with agencies and how beneficial that relationship can now be.
Once again, we put together a Storify of tweets of our favorite insights from the presentation. For more about our ad:tech experience, you can follow @eZangaInc on Twitter.
Professional events such as career fairs, trade shows, conventions, conferences and meetings are extremely overwhelming. It can be difficult to recall who you interacted with and even more difficult to match faces to the meaningful conversations. A number of apps have been created to cater to the busy professionals lifestyle.
Imagine meeting an interesting business professional at the latest convention and having a great conversation. The following day, you happen to bump into them and call them the wrong name and start discussing a topic completely irrelevant to them. Aside from your sheer embarrassment, you may have offended them, and potentially burned a bridge.
Confusion like this is likely to happen anytime you meet a large number of people in a short period of time. This could have been prevented with a simple app that helped you manage contacts. It could ultimately be the difference between a new job and walking away with no new connections.
Hey everyone! Thanks for returning for part 2 of our favorite booths at SXSW! We find that going through pictures of the show is a great way to relive the experience and deal with the fact that we’re not still in Austin.
As we mentioned yesterday, the SXSW trade show is unlike any other. Companies go all out, and a table, banner, and some flyers won’t cut it there. Companies even need to up their game from the usual free t-shirts to things like caffeinated chocolate bars and coffee (we’re seeing a theme here…).
But lots of companies rise to the challenge, going above and beyond with their event marketing for SXSW. Choosing only ten companies for this series was difficult, since there were so many amazing company presences. There were even companies that managed to be buzzed about without an official exhibit, relying on free stuff and events. But, as we said before, we have a weakness for awesome trade show booths that probably comes from how much effort we put into our own.
It’s not easy to stand out in a crowd , especially when that crowd is made up of 65,000 attendees and 583 exhibitors at the popular SXSW Interactive trade show. If you’ve ever seen us at a trade show, you know we take them seriously, especially our booth! Because we care about our booth so much, we always notice other companies that put effort into theirs.
First impressions are everything, so it’s important to go beyond the table, chair and sign that you see at most networking events. Your booth design should make people stop, ask about your company, and be remembered after they leave. This year was our first “South by”, as the regulars would say, and it surpassed our expectations. You can see all of the pictures we took on our Facebook page.
There is so much going on; it’s easy for a company to get lost in the shuffle. Among the free food, live music, and stylish swag, there were a few noteworthy booths that stood out above the rest. Today, we’re going to share five of our favorite booths. Tomorrow, we’ll be posting another five! Update:Here is part 2!
In case you didn’t gather as much from our several SXSW blog posts over the past month, we’re heading to Austin, TX for the SXSW Trade Show tomorrow! We could not be more excited to be attending this show for the first time. It’s arguably the biggest and most important trade show for our industry, and also attracts professionals from a lot of other industries, as well.
We’ll be exhibiting among familiar faces, like Blekko, Onward Search, and Getty Images. But what we’re really looking forward to is being surrounded by different companies from other industries, including household names like Chevrolet, The New York Times, and Post-it.
We recognize that it’s important to have a network comprised of different types of people, and also recognize that opposites attract! Sometimes the most beneficial networking happens when you feel out of your element. We think we’ll fit in well, but the point still fits!
As always, we will be bringing Jimmy Hoppa’s safari to our trade show booth at the Austin Convention Center, and collecting business cards for a raffle on the last day of the trade show. This time, we’ll be giving away and iPad Mini.
We’ll be there from Sunday, March 10, through Tuesday, March 12 from 11 a.m. – 6 pm. and on Wednesday, March 13 from 11 a.m. – 4 p.m. When you enter the raffle, be sure to ask our team when the giveaway will be taking place on Wednesday.
Stop by booth #444 to introduce yourself, meet the team, grab some freebies, and experience the jungle! Tune in to our Twitter feed and Facebook page for updates and photos from the festival.
But since we’re leaving for Austin in just a few days, it’s time to start packing.
SXSW is unlike other festivals in that it basically takes over an entire city. You’re moving all over and won’t be seeing much of your hotel room. The last thing you want to happen is to end up miles away from your Austin base without an essential item.
It’s second nature to grab things like your wallet, money, keys, and cell phone on your way out the door every day, but your days at SXSW will be far from average. Here’s what we recommend carrying around with you: (just make sure to leave room in your backpack for free swag!)
Well, SXSW is getting closer and closer! It’s barely a week away, and the team members that will be traveling to Austin are in full-out planning mode. Since it’s our first time going, we’re not totally sure what to expect. Since the SXSW are such a social-savvy crowd, we knew that we’d get the answers we needed from social media.
When we asked what to expect, most of the answers were along the lines of “chaos wrapped in awesome.” So from there, we asked how we could best prepare for this awesome chaos we’re going to be in the middle of next week. A lot of the tips were things everyone has been told before: plan ahead, pack for every kind of weather condition, etc.
But some of the other pieces of advice we were given were more unique; things we hadn’t seen in other advice posts we used to help us prepare. In an attempt to not be selfish, we decided to put these tips into a SlideShare presentation to share with other attendees. And this advice isn’t just for people attending SXSW for the first time; there’s always one way or another to make more of your experience. Since most of these tips came from social media, we thought we’d make them as tweetable as possible for you to share these tips with your own followers!
We’ve already explained why companies should go to SXSW. Now we’re helping you make the most of it once you’ve decided to attend. Without further ado, awesome SXSW tips in three…two…one…
In just a few short weeks, 12 of our team members will excitedly board a plane to head off to exhibit at the South by Southwest Trade Show for our first time. It’s a big step for us, since SXSW is arguably the biggest and best tech conference there is.
We’re attending a huge show because we have some huge plans for our company. So as we’re gearing up, we thought we would share our excitement with you readers! Over the next month or so, expect to hear a lot about our time at SXSW.
Today, however, we’re sharing why other people have chosen to go to SXSW. We know we’re not the only company for whom it was a big decision to make. It’s a big investment of both time and money, so it’s not always an easy decision. But we’re confident that it’s the right one for us.
We’re sharing a few stories today with the hope that it will help another company make the decision to attend. It may be too late to sign up to go this year, but there’s always the future! So here are nine reasons to attend South by Southwest, coming from nine people who have experienced the conference firsthand and keep going back for more: (more…)