Once you’ve jump-started your social media marketing by participating in Twitter chats and made meaningful connections thanks to your social media manners, the next possible step for your brand may be to launch your own Twitter chat.
Creating and maintaining a Twitter chat is no small undertaking. Even a small chat demands several hours per week in planning, researching the topics, and promoting. That doesn’t even take into account maintaining and nurturing relationships made through the chat. This is why so many Twitter chats are run and maintained by multiple friends or employees.
If you decide that you have the knowledge and resources to devote to a Twitter chat, here are five things that need to be done before your first chat: