Posts Tagged ‘Twitter’

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What Are We Sharing on Twitter? [Infographic]

Wednesday, August 22nd, 2012

It’s no secret that Internet users go to Twitter to share and look for information. News travels fast in a social media world, and not just big news like earthquakes and celebrity deaths. Many Twitter users will share any web content they find interesting, from helpful blog posts to funny YouTube videos to Instagram-ed pictures of food.

It’s important for businesses to understand what types of content Twitter users like to share. When creating a content strategy, you need to know what content will be likely be successful. You want your fans and followers to be interested enough to retweet or like your latest post, so you need to be on top of what the latest content trends are so that you’ll know what your online community will find interesting.

For example, right now we are all about visual content. The recent explosions of visual networks like Pinterest and Instagram prove that pictures engage. While Instagram-ing pictures of food or pinning craft directions may not be relevant to your brand, it’s still important to know what your online community wants so that you can figure out how to give it to them.

This infographic shows what people tweet. Where can your brand’s content fit into these charts?

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Weekly Wrap – Twitter Tuesday

Tuesday, August 21st, 2012

How many fake followers do you have?

As social media becomes more important in business and for pleasure, many people worry about the number of followers they have. For those who think that their number of followers is more important than who those followers are, there’s the option of buying fake followers. But a service launched this summer to spot fake followers, and with the attention that it’s been getting, it’s going to be hard to hide your fake followers much longer.

Fake Follower Check by StatusPeople looks at a sample of your Twitter followers to figure out how many are inactive or likely to be spam. Spam accounts are identified as those with few or no followers or tweets. It’s hard to be active on Twitter without attracting a few spammers, especially if you tweet about trending topics or certain topics spammers love (free iPad, anyone?). But if an account randomly gains thousands of spammy followers in a short time period or has an unusually high percentage of fake followers, it probably wasn’t all that random.

Twitter’s strict API plans

The Twitter Developers Blog published a post last Thursday outlining some of the changes coming to Twitter’s API in version 1.1. Guidelines for using the API, known as their Developer Rules of the Road, are much stricter, with display guidelines turning into display requirements. Authentication will be required for every request to access the API and the API endpoints will be rate limited at 60 calls per hour per-endpoint.

Along with talking about these and other changes, the blog post talks about the Twitter ecosystem. Twitter tends to group apps that use the Twitter API into four quadrants. One of these quadrants is mostly inhabited by “traditional” Twitter clients. A while back, Twitter began discouraging developers from building clients “that mimic or reproduce the mainstream Twitter consumer client experience.” It looks like Twitter is going to begin doing more to prevent developers from building those sort of apps.

Developers have already started protesting this new API, with the CEO of Bottlenose.com starting an online petition. The Change.org petition urges Twitter to keep their previous promise to developers to be an open platform, to clarify their intentions for the developer community, to respect and appreciate the ecosystem more, and to remain to let Twitter users choose how they access the Twitter network (i.e. through Twitter.com, Twitter apps, or the clients Twitter wants to see go away).

The live-tweeted “Xtreme Dream”

Diana Nyad first attempted to swim from Cuba to Florida when she was 29, which was over three decades ago. Had she done it then, she would have written letters and made long-distance phone calls to tell people about her journey, and only once it was completed. But now, it’s 2012 and the 62-year-old swimmer has more instantaneous ways of updating people on the progress of her swim, which she calls the “Xtreme Dream.”

This time, her support team is live-tweeting updates from the middle of the Gulf of Mexico, writing blog posts, and updating a map on her website showing her position. Trending topics about her journey have popped up and will be sure to continue as we receive more updates about hitting unexpected weather and the fear of running into sharks and jellyfish.

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The Dangers of Geotags and Check-ins

Friday, August 17th, 2012

Sharing your location on social media can sometimes be helpful. For example, when I was a college student I would check-in to the library on Foursquare before sitting down to study. Throughout the night of homework, I would be joined by friends and classmates I had allowed to see my Foursquare check-ins, and studying became a little less awful. It was really great if one of my Foursquare friends ended up helping me study or proofreading an essay. I liked knowing that my friends knew where I was.

But then there’s the other side of the coin: when everyone else knows where you are. You don’t know these people; you can’t trust them. There are a few “public service announcement”-style websites to show you how creepy that can be, and a new one just popped up. WeKnowYourHouse.com launched on Sunday to raise awareness to the fact that checking-in is telling the world where you are. The website creators say it is a “social networking privacy experiment that has been designed to show what could happen when you tweet about being at home with locations enabled, particularly from a mobile device.”

The data is collected through the Twitter Search API, and pulls tweets talking about ‘home’ with a location attached. The location may be from tweeting a check-in, but it could also be from sending any tweet if your Twitter account settings have allowed Twitter to geotag your tweets. WeKnowYourHouse.com pulls tweets containing phrases like “at home” with location data attached and uses the Google Street View web API to post a possible picture of the home.

The website isn’t designed to compromise your safety. The creators say that they only store the most recent data, and posts are deleted after an hour on the site. There is also an opt-out option. But they want to wake you up: if they can find all of this information about your whereabouts, so can anyone else.

When the website first launched on Sunday, the site showed even more information than it does now. It initially showed the tweeter’s full Twitter handle and left the street address visible. After their Twitter account was suspended, the creators made a few changes and relaunched yesterday. Now, the Twitter handles and addresses are partially censored, but anyone could head straight to the search bar on Twitter.com and find the tweet through a quick Twitter search.

Other people have also taken it upon themselves to teach people about being careful on social media: PleaseRobMe.com started in 2010, which is sort of the opposite of WeKnowYourHouse.com. It lets you enter a Twitter handle and displays shared check-ins from Foursquare or Gowalla to show you that by tweeting that you’re not at home, you’re practically asking burglars to break into your house. Then there’s the @NeedADebitCard Twitter account, which retweets photos people have shared of  their debit and credit cards with the numbers visible. The account’s Twitter bio says it all: “Please quit posting pictures of your debit cards, people.”

We’re not discounting location-aware apps completely, because they can be great. But using apps like Foursquare and Path requires the user to be aware of the implications of sharing their location. Here are some precautions you can take:

  • Choose your friends and privacy settings carefully. This is wise for any social network, but especially ones that know your location. Keep your friends list short and make sure you know and trust everyone on it.
  • Don’t share geotagged posts such as check-ins on Foursquare and Path to more public social networks like Facebook or Twitter, especially if those accounts are public or you have a large number of friends or followers.
  • Double and triple check your account settings on all social networks that have geotagging options, especially on mobile devices.
  • Do not check-in to your home. Instead, you can choose to check-in to your housing complex, neighborhood, or city.
What do you do to stay safe on social media?

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Weekly Wrap – Twitter Tuesday

Tuesday, August 14th, 2012

Twitter Tuesday is a weekly wrap-up of significant and interesting news relating to Twitter.

Clutch.io joins the Twitter Flock

Twitter has acquired (or aqui-hired) Clutch.io, a company that makes A/B testing tools for mobile app developers. Yesterday, Clutch.io announced in a blog post that Twitter had acquired the intellectual property of the company and it was the teams’ first day as part of Twitter’s ‘Growth and International’ team.

The blog post explains that Clutch.io plans to leave their hosted service active until November 1, 2012 but in the coming weeks will make available everything a developer will need to run Clutch.io on their own servers. Many sources, such as The Next Web, speculate that Twitter’s acquisition of a mobile A/B testing company is a sign that Twitter is thinking seriously about improving their mobile products.

Paul Ryan’s new Twitter Handle

Following the announcement that Paul Ryan is going to be Mitt Romeny’s running mate, he’s (temporarily?) retired his @RepPaulRyan Twitter handle in favor of @PaulRyanVP, which first tweeted on Saturday. His new account has only tweeted four times: three about joining what the account is calling “America’s Comeback Team,” and one @MittRomney retweet. However, the account already follows 200 other Twitter users, which is 200 times as many as his old account follows. His @RepPaulRyan account only follows one account: the official National Debt Twitter account. The gap in the number of followers each account has is quickly closing.

Olympic Records

With the London 2012 Summer Olympics now over, a lot of records have been set…on social media as well as by athletes. The official Twitter blog has written a post outlining the significance of Twitter in the Olympics. Here are a few of the interesting numbers:

  • The past 16 days saw over 150 million tweets about the Olympics
  • The most tweeted about moment was when Usain Bolt of Jamaica won gold in the 200m sprint, with over 80,000 tweets per minute
  • Usain Bolt was also the most discussed athlete on Twitter
  • 10 athletes garnered more than 1 million tweets each: Usain Bolt, Michael Phelps, Tom Daley, Ryan Lochte, Gabby Douglas, Andy Murray, Kobe Bryant, Yohan Blake, Lee Chong Wei, and Lebron James
  • Soccer was the sport with the most conversation surrounding it
  • The most tweeted about musical guest in the Closing Ceremonies was the Spice Girls with more than 116,000 tweets per minute

App.net – A paid alternative to Twitter

A crowdfunded project led by Dalton Caldwell tried and succeeded to raise $700,000 for App.net, which will be a paid alternative to Twitter. In the wake of Twitter restricting its API and cutting off two major social networks, Instagram and LinkedIn, Caldwell believes Twitter is selling out. His alternative will cost $50/year for users and $100/year for developers.

In a video on the App.net website, Caldwell explains: “The reason why I’m so optimistic about a paid opportunity is that it aligns our incentives economically with users and developers.” Caldwell maintains that free, ad-supported social networks like Facebook and Twitter have poor user experiences. If the service’s customers are the users and developers instead of advertisers, it has more incentive to give the users and developers what they want.

Would you pay for Facebook or Twitter if it meant no advertisements?

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Weekly Wrap – Twitter Tuesday

Tuesday, August 7th, 2012

Twitter now available in three new languages

Twitter’s approach to making the social network available in more languages is unique: it crowdsources the translation process out to the users through the Twitter Translation Center. Well, it looks like this approach is paying off. Only a few months after becoming available in right-t0-left languages, Twitter has announced it’s now also available in Greek, Czech, and Basque.

To change the language of your personal Twitter experience, just go to your account settings. To help with the translation process for any language, you simply sign-in to the Translation Center with your Twitter account.

Jason Mraz fan-sources ideas for new music video

Singer-songwriter Jason Mraz is making a music video for his song, “The Woman I Love,” and is looking to his followers for help in the creative process. For one week from July 30 to August 6, Mraz asked fans to tweet him at @Jason_Mraz with possible plotlines using the hashtag #MrazingTheVideo.

A director will create a storyboard based on the best ideas. The music video will premiere this fall on Twitter and those who’s ideas were chosen will be credited by their Twitter handles appearing at the end of the video.

The first tweets from Mars

NASA’s Curiosity Rover landed on Mars at 1:39 am EST on Monday morning, and the Internet is going crazy for it. In addition to a livestream of the landing via Ustream, the experience is also being documented on Twitter. The story is being told firsthand by NASA employees as well as the Rover’s own Twitter account, @MarsCuriosity.

As complex and hard to understand as the actual process of a Mars landing is, the Twitter account maintains a playful voice. The account announced the landing by tweeting, “I’m safely on the surface of Mars. GALE CRATER I AM IN YOU!!! #MSL“ Along with amazing color photographs, the account is continuing to tweet amusing exclamations such as “Look out below!”, “Now the adventure begins,” and captioning a photo “No @Instagram required.”

Twitter suspends, un-suspends, and apologizes to Guy Adams

On July 27, Guy Adams, a Los Angeles correspondent for The Independent, started tweeting criticisms of NBC’s coverage of the Olympics. One tweet contained the email address of the President of NBC Olympics, Gary Zenkel. In the tweet, Adam urged his followers to email Zenkel to express how they felt about NBC’s Olympics coverage. On July 30, he found his account suspended. In an email, Twitter stated that his account was suspended because he posted an “individual’s private information such as private email address, physical address, telephone number, or financial documents.” Adams maintained that because it was a corporate email, it should not have been considered private.

Most of the outrage over this incident was that Twitter claims not to monitor private accounts. However, Twitter has explained in a blog post that they did “proactively identify a Tweet that was in violation of the Twitter Rules and encouraged them to file a support ticket with our Trust and Safety team to report the violation.” The account was reinstated when NBC withdrew the request for account suspension.

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Phelps and Lochte take U.S. to top of social media podium

Thursday, August 2nd, 2012

With the 2012 Summer Olympics in full swing (or swim), records of all kinds are being made. Of course, with American swimmers Ryan Lochte and Michael Phelps, those records mean performance in the pool. But what about popularity on Twitter? Social media has dominated coverage of this Olympics unlike any other and we’re here to update you on just what kinds of records the U.S.’s top two swimmers are breaking—outside the pool.

Going into the 2012 London Olympics, Lochte earned the top spot with Twitter users’ comments. According to social analysis company Attensity, who produced a report analyzing social media and the 2012 Summer Olympics for the month of June 23-July23, Lochte and fellow swimmer Phelps were the most discussed Olympians. While Phelps generated more tweets, comments discussing Lochte had an astounding 99 percent positive feedback for the swimmer.

But with his feat on Tuesday, Phelps became the most decorated Olympian with 19 medals. He teamed up with Lochte, Connor Dwyer, and Ricky Berens in the 4 x 200m freestyle relay to win the gold medal. The American swimmer might not have blown up the Twitterverse, but he did earn congratulations from the network’s celebrities of all nationalities and occupations. Current U.S. President Barack Obama, fellow U.S. Olympic medalists Shaun White and Apolo Ohno, Australian swimming medalist Stephanie Rice, rapper Lil’ Wayne, and Brazilian soccer legend Pele all tweeted their congratulations to the most medaled Olympian. The Baltimore native also received praise from other athletes in the area, like Ravens WR Torrey Smith. Phelps, being the avid tweeter he is, responded with messages of “thanks” and the like.

One legend whose congratulations were absent from the Twitterverse was the very Olympian whose record Phelps surpassed. Soviet gymnast great Larisa Latynina, who dominated the Olympic gymnastic scene from 1956-1964 with 18 medals, isn’t on the social networking site. However, she has expressed her admiration for his feat. In an interview with Reuters, Latynina said that she is “very pleased” to see that a “talented Olympian” like Phelps has appeared to finally break her 48-year-old record. In fact, according to Yahoo! Sports, Latynina submitted a request to the IOC to present Phelps with his record-breaking 19th medal. She was, however, denied.

So, for now, Phelps can enjoy the celebrity praise and the gravity of his feat—that is before he begins his final Olympic swimming events. All in all, he could outpace Latynina in the medal count when the 2012 Olympics is all over with 22 medals.

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Weekly Wrap – Twitter Tuesday

Tuesday, July 31st, 2012

The Social Media Olympics

The 2012 Summer Olympics are finally underway, and social media is playing a big part in it. Whether that is a good thing or not can be debated. NBC is being continually criticized on social media for their coverage, most notably about their choice to tape delay events to show in prime time. In the age of social media, anyone on a computer can accidentally find out the results of an event before it has aired on NBC. For example, viewers were disappointed to see tweets about who appeared in the Opening Ceremony, ruining the surprise.

But athletes are also seeing the negative side of social media during the games. Multiple athletes have made headlines and gotten into hot water because of tweets. Two were even taken out of the games: Greek Olympian Voula Papachristou was banned from competing in the Olympics after posting a racial joke on Twitter last week, and Swiss soccer player Michel Morganella was banned after tweeting offensive remarks about South Korea after a loss to the country’s team.

The popularity of social media also makes it easier for viewers to talk to athletes, which can also have negative consequences. British diver Tom Daley received hateful tweets about his dead father after coming in fourth place. Tweets from the user continued and became more hateful, even threatening to drown Daley, and a 17-year-old has been arrested on suspicion of “malicious communication.”

“Cashtags” let you search for money talk on Twitter

Twitter has introduced a new symbol to join the ranks of the @reply and #hashtag: the $cashtag. A cashtag followed by a company’s stock symbol (for example, $FB or $GOOG) will turn into a clickable link to a search stream the same way a hashtag does. In the stream, you will be able to read tweets and conversations about a company’s finances and stocks. The announcement was made via a tweet Monday night.

While users seem welcoming to this new feature, not everyone is happy. The CEO of StockTwits claims that Twitter is ripping off one of his company’s innovations. In a blog post, StockTwits CEO Howard Lindzon claims that his company has been doing this for over four years. Not only that, but he states that as recently as a few months ago, Twitter told him via email that the company wasn’t interested in making its own cashtags.

Is Twitter beginning to cut out Instagram?

The days of finding friends from Twitter to follow on Instagram are over. Twitter has removed its follow graph data from the photo sharing app, although it seems some users who don’t have the latest update of the app may still be able to do so. This follows a similar move made earlier this month, when Twitter stopped partnering with LinkedIn to allow users to sync updates from the two sites. Twitter’s dropping of LinkedIn and Instagram could both be part of a larger plan, but there’s also talk that this could have something to do with Facebook’s acquisition of Instagram earlier this year.

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Twitter Tuesday – Weekly Wrap Up

Tuesday, June 26th, 2012

This week’s Twitter Tuesday takes brands global!

#CannesLions

The esteemed Cannes Lions 59th International Festival of Creativity was held in Cannes, France last week.  The six day festival showcases the renowned Lion Awards, stylish networking events and seminars led by famous industry leaders. Intended to ignite inspiration and reward creativity excellence, the conference brings together over 11,000 advertising professionals from 90 countries. Among the ideal audience, the event hashtag made a valuable impression:

  • 11,000 Creative Professionals + #CannesLion Event Hashtag = 61 Million Impressions
  • 103,389  #CannesLion mentions
  • 17,232 tweets per day
  • 3,000 tweets per hour
  • 5,000 pictures were tweeted

Promoted Tweets Expanding to 50 Countries

The #CannesLion festival was the perfect platform to present the expansion of Twitter’s Promoted Products.  Brands have had overwhelming success increasing customer engagement with Promoted Tweet campaigns in the United States, United Kingdom and Japan that other countries are enthusiastic about the Promoted Products. Executives announced that Promoted Products would soon be available to advertisers in 50 countries. Key markets include Latin America, Brazil, Germany, France, Italy, Spain and the Netherlands.

At Twitter, our goal is to reach every person on the planet. We are also working to serve advertising needs around the world.  @TwitterAds

Promoted Tweets are ideal for brands that want to engage with customers in real-time.  They are not part of a separate advertising platform. The tweets are organic; they start as regular tweets, surface with appropriate search results and appear with relevant Trending Topics. Brands have the ability to pin Promoted Tweets on the top of their profile page or selected search results.

Marketers can measure click through rates in the form of “retweets” or “favorited tweets”.  Promoted Tweets are beneficial when building brands, running campaigns, launching a product or holding an event.  The immediate interaction is what keeps brands intrigued. Burberry had phenomenal success at a fashion show by tweeting pictures of the models before they entered the runway. H&M added #beckhamforhm to their Superbowl commercials. Procter and Gamble took advantage of a Daytona 500 crash and fire – Tide was used to clean up the wreck so they tweeted photos of the process and asked fans to think of captions. Burberry, H&M and Procter and Gamble were able to capture fans attention instantaneously and sustain interest by extending the conversation.

Twitter Launches 2nd Hashtag Page: twitter.com/#Euro2012

Twitter introduced the first Hashtag page earlier this month, twitter.com/#NASCAR. The objective of the Hashtag page is

Visit Twitter’s 2nd Official Hashtag Page here: twitter.com/#Euro2012to focus on content curation with a blend of set algorithms and manual editing. Twitter stated that fans would be able to tune into the “best and most relevant tweets from commentators, broadcasters, journalists, players, former players and others”. The #NASCAR page has been a success. Twitter opted to roll out the second Hashtag Page for EURO 2012, the European Championship for national football (or soccer) teams organized by the UEFA. Fans will be able to tune into the Hashtag Page this Friday for the first quarterfinal match between Germany and Greece.

Do you use Twitter for your small business? Would you consider using a Hashtag Page or Promoted Tweet for a product launch or event?

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@KingJames Rules #NBAFinals

Monday, June 25th, 2012

Lebron James’ social media hiatus ended with the Miami Heat’s victorious game last Thursday. Enthusiasm spread rapidly through tweets as the Miami Heat took the NBA Championship win and Lebron James was given the MVP title for the game.

“He’s finally got one.”

That’s what all the headlines are saying or, if not explicitly, at least hinting at. LeBron James, this season’s NBA MVP (for the third time), finally realized his enormous potential last week with his first of what could be (not) one, (not) two, (not) three, (not) four, but more NBA championships. Leading the Miami Heat and what has to now be all of basketball’s “Big Three” to the world championship last night with a triple-double, James called his victory, “the hardest thing I’ve done as a basketball player” and joined an elite number of player—five to be exact—who clinched the championship trophy with a triple-double.

He tampered the lightning-sharp shots of a most talented opponent and certainly a future superstar, Kevin Durant, and the other members of the Oklahoma City Thunder with a physical brand of basketball the simply overpowered them. The players of the Heat scorched the final series, winning it 4-1 and singeing their own mark into the basketball history books with a decisive 121-106 5th-game score.

As Bluefin Labs’ excellent analysis of the game’s effect on social media shows, the final game of the series garnered 6.16 million tweets and 152 thousand comments on Facebook. Of course, @KingJames fans were happy to share in the excitement. His now-famous tweet had hit 72,128 retweets by 7:19 p.m. GMT. As one might expect, the final game in the Heat-Thunder five-game series had the most of all the games—by far. With 6.31 million social media interactions, the NBA Finals had almost double the previous game’s count and over double the second and third games’ individual tallies.

The heat to win more championships is on, however, James can at least relax happily knowing that he has earned finally his first world championship ring. He must be feeling the social media love too. On his website is a video devoted to his fans and his twitter page is a collection of Miami Heat fans.

 

 

The NBA is an avid enthusiast of social media marketing. The NBA Playoffs have been the clear evidence of successful engagement with fans. Do you think other sports leagues will follow suit? Should they?

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Weekly Wrap – Twitter Tuesday

Tuesday, June 5th, 2012

This weeks’ Twitter Tuesday has a theme: entertainment! It wasn’t even intentional, but the past week saw three great uses of social media, specifically Twitter, involving music, movies, and television. We hope you enjoy it!

Pepsi’s “Live for Now” offers exclusives to followers

Pepsi’s latest campaign, “Live for Now,” has a huge social component, bringing exclusive content and deals to those following the @pepsi Twitter account and the #LiveforNow hashtag.

Throughout the week, Pepsi will tweet about new music and upcoming music festivals using the hashtag. Each week, the account will also tweet out codes for free music credits through Amazon’s MP3 store.

But Pepsi will also be offering unique content on their enhanced brand page. Pepsi will be creating a weekly video series called “Live for Now Music” which will be based off of the top trending artists and music from throughout the week. Twitter’s Advertising Blog states that it’s the first time a partner will be using real-time data to develop original programming.

Lastly, Pepsi will be holding pop-up concerts throughout the summer with Twitter at the center of the action. The concerts will feature artists with large Twitter followings, will be first announced on Twitter, and streamed live on their brand page.

MTV introduces new Movie Awards category with Twitter-only voting

Last Sunday night the MTV Movie Awards aired, an award ceremony based on voting. Usually, voting for all the categories is conducted on MTV’s website. But this year, one category winner was decided completely based on tweets.

While going from category to category on the page for the awards, the Best Hero category had a landing page different from the rest.

Each nominee (Harry Potter from Harry Potter and the Deathly Hollows Part 2, Katniss Everdeen from The Hunger Games, Captain America from Captain America: The First Avenger, Thor from Thor, and Jenko from 21 Jump Street) was given their own voting hashtag.

The landing page also had the “MTV Tweet Tracker” keeping track of how many votes each nominee had. That way, voters could see if they needed to send out a few more tweets for their favorite hero. The winner of the golden popcorn trophy was Harry Potter.

Miss USA goes social

The MTV Movie Awards weren’t the only competition to get social on Sunday night. The Miss USA pageant doesn’t have a huge online component, but fans can vote for their favorite contestant and the winner automatically gets a spot in the semifinals. But even without voting via Twitter they have incorporated the social network in a large way.

Leading up to the competition, fans could submit questions for the interview portion of the competition via the hashtag #AskMissUSA. The producers will select one of the questions to  be one of the five questions asked to the five semifinalists during the interview portion of the competition. NBC will also show real-time tweets on the screen during the swimsuit and evening gown portions of the show.

That wraps up this week’s Twitter Tuesday! Did you tweet about the MTV Movie Awards or Miss USA? Are you following @pepsi for great music this summer? Let us know!

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