Posts Tagged ‘YouTube’

Is YouTube saying goodbye to “Thumbs Down”?

Thursday, May 3rd, 2012

When Google originally said that Google+ would become a social layer on top of everything else the company does, they weren’t kidding around. From the +1 button to Search, Plus Your World, Google is adding Google+ integration to as many of their products as possible. But at what expense?

Once again, Google has angered an actor from Start Trek. Yesterday, Wil Wheaton posted on Tumblr (warning: profanity) about a change he noticed while watching videos on YouTube. Instead of the ‘thumbs up’ and ‘thumbs down’ icons to vote on a video, he saw a Google+ ‘Like’ button.

Google has told Danny Sullivan, “We are currently running experiments showing different Google+ buttons in YouTube in order to provide the best user experience.” I took a look at screenshots of the buttons being tested, and none of them seem to have a button equivalent to the ‘thumbs down.’

A lot of people are angry because with these new buttons, only Google+ users will be able to vote on YouTube videos. I’m not disagreeing with them, but am more drawn to the fact that there will be no “1-click” way to say that you don’t like the video.

If you wanted to express negative feedback, you would have to comment. After years of Facebook users begging for a ‘dislike’ button, why would they remove their equivalent to it?

I’m starting to worry that it’s going to become harder to give negative feedback on social networks. While it may not be a lot of work to type out your comment and post it, why is it so much easier to agree with content than it is to disagree?

Video comments seem to be a place for users with strong opinions, whether they are positive or negative. This is because those without strong opinions don’t want to take the time to type out their thoughts, which then may be attacked by other users. If you just like a video a little bit, it’s much easier to click the ‘thumbs up’ or ‘thumbs down’ button and move on to another video.

Why do social networks make it so easy and quick to give content positive feedback, but not negative? Do you agree that both opinions should have 1-click options? Let us know in the comments!

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Revolution of Social Media: Kony 2012

Wednesday, March 7th, 2012

Two days ago, Invisible Children released a video highlighting the abuse committed by Joseph Kony, the leader of the Lords’ Resistance Army (LRA) in central Africa, becoming one of the most viral video campaigns the world has ever seen.

Invisible Children, a movement dedicated to ending conflict in Uganda,  created a call to action,  aiming to raise awareness by making Joseph Kony famous. Because of Invisible Children’s work to raise awareness of his injustice over the past 10 years,  Barack Obama signed the Lord’s Resistance Army Disarmament and Northern Uganda Recovery Act of 2009. These acts committed the United States to help bring down Kony and his rebel army. However, in order to continue the search and fight against Kony, Invisible Children must raise support for his arrest amongst people throughout the world.

The documentary,  produced by filmmaker Jason Russel, has over 7 million views, is trending on Twitter, and is inviting thousands to join the movement on Facebook. When I watched the video, in a span of 30 minutes, 4,000 comments were made. The Invisible Children organization has strategically garnered the strength of social media to carry their campaign to the top of the news. Russel emphasizes the strength of social media by noting that 200 years ago, the population of the world was equal to the amount of people on Facebook today. This online platform connects the entire world in one community, and in Kony’s case, unites people for the common good of humankind.

Another tactic Invisible Children is using to gain support against Kony is by involving key celebrities that hold social influence. George Clooney appears in the documentary saying Kony deserves the same amount of spotlight in the media that celebrities have.  A twitter campaign targeting celebrities and influential figures launched last night using the hashtag #STOPKONY.

The video does an amazing job of eliciting an emotional response from it’s viewers. It tells the story of Jacob, a Ugandan boy who describes the death of his brother and fears of being abducted by Kony’s  Army. Russel also uses his toddler son to evoke emotion, by telling him about Kony and the harm he’s done to Jacob’s people. Scary visuals are shown of horrible mutilation done to victims, children hiding out in fear and the children captured by Kony who are forced to kill their families. The documentary leaves viewers feeling empowered and uplifted, because with their support, the fight against Kony can finally end.

The movement encourages supports to to buy action kit/bracelets, make a donation, and sign the pledge against Kony. Also, they are promoting “Cover the Night” in cities around the world on April 20 in a campaign to plaster cities with posters, stickers and banners supporting the arrest of Kony.

The viral phenomenon that Kony 2012 has sparked reveals the true power of social media. Without these platforms, there is no way the world could efficiently raise awareness to support this necessary cause. YouTube, Facebook and Twitter are helping shape human history, in greater ways than we could ever imagine.

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Fashion Week Continues to Get Social

Thursday, February 16th, 2012

During September’s New York Fashion Week, we wrote about how social media has completely changed Fashion Week. What was once one of the most exclusive events in the industry has become accessible to the everyday person from any location. It’s Fashion Week in New York once again and this time, it coincides with Social Media Week all over the world and continues to adopt more and more social elements.

Once again, Fashion Week is partnering with YouTube to live stream over 30 runway shows on the official Fashion Week channel. And once again, Tumblr is sending a group of bloggers to cover the event. According to Mashable, Tumblr also has internal editors who will be curating posts to appear under the NYFW tag.

But companies are still finding new ways to bring Fashion Week to those outside of the tents. KCD, a fashion public relations and production company, has even launched a platform for online-only runway shows called DigitalFashionShows.com. Unfortunately for most people, access is by invite-only. But for the buyers, editors, and other fashion professionals that can’t make it to some or all of the shows, it no longer means being at a disadvantage. The platform will offer pre-taped shows (in embeddable format) along with packages of extra material such as high-resolution pictures, interviews with designers, and behind-the-scenes footage.

Diane von Furstenberg is teaming up with the mobile video iPhone app Viddy to post 15- to 30-second video clips. The DVF Facebook page will have a “DVF NYFW” tab dedicated to displaying the video clips but will also be posting some on Twitter and their Facebook wall so that mobile users have access to them as well. The clips will feature backstage interviews, model castings, hair and makeup runthroughs, and more.

Lastly, more fashion shows are incorporating a Tweetwalks, as Burberry did last September. A “Tweetwalk” consists of posting photos of each look on Twitter just before the model steps out onto the runway, so essentially the line’s Twitter audience can see the collection a little sooner than the actual runway audience. During Tommy Hilfiger’s “Twitter Model Walk” for its men’s collection, followers can even win a pair of shoes from the line by retweeting an image with the hashtag #TommysRunwayShoes or filling out a form on Facebook.

With New York Fashion Week occurring twice a year and social media making strides every day, I can’t wait to see what new innovations there will be next fall!

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3 Ways to Interact on YouTube

Tuesday, October 18th, 2011

A social media revolution seems to be happening all around us. But as companies are rushing to embrace social media, they frequently lose focus. Everyone says that your business needs to utilize social media more, but how many people tell you how? This post is part of a series on different ways you can use social media to interact with your customers.

We have already talked about Facebook and Twitter, the most obvious social media platforms to utilize for business. But other social networks can be just as effective.

YouTube and other video hosting websites provide you with an environment different from other social networks. Here are some important things to do to develop your YouTube presence.

1. Organize your channel. – First things first: if your YouTube channel is not organized and set up strategically, you will not see results. Use playlists to sort your videos into groups, either by topic or by type of video. Also remember to use SEO for your channel. A lot of SEO practices can be transferred very easily over to YouTube search. Use keywords in your video titles and descriptions, and make sure to use tags. Lastly, make sure there are calls to action on your channel and in your videos. Do you want viewers to head over to your website, Facebook page, or Twitter feed after watching your videos? Then point them there.

2. Join/start conversations. – Just as with Facebook and Twitter, you cannot wait for someone to interact with you, you need to go searching for interaction. Find channels relevant to your industry/products and become friends with them. Just as with other social networks, you can friend users. You can also like videos and comment on them.

3. Create the right kind of content. – Similar to any other social network, your content must be specially catered to a certain medium. Do not just post advertisements, focus on more fun and casual content. Good ideas for content can be podcasts or webisodes, customer testimonials, ways for customers to make the most out of your products, and how-to/customer service videos.

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Other posts in this series:

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How Social Media Changed Fashion Week

Thursday, September 15th, 2011

Social media has never been so fashionable!  It’s currently Fashion Week in New York City, and while in the past only the most important people in the industry got to see the action, social media makes it easy for anyone to keep up with Fashion Week.  Designers, media, audiences…they’re all changing up the experience by using social media such as Twitter, YouTube, Tumblr, Instagram and more!

Twitter

Obviously, Twitter is abuzz with tweets from celebrities, audience members, and journalists at the shows.  The #nyfw hashtag and official account make it easy to follow the event.  The official account tweets important information and answers to questions, but also quotes from designers and retweets of media coverage.  If you look at the hashtag stream, you can catch anything from descriptions and opinions of new collections to which celebrities are sitting in the front row.

YouTube

More and more programs are being made available for streaming, and fashion shows are no exception. One article reports that over 30 shows, including Oscar de la Renta, Lacoste, and Betsey Johnson, are being shown live, and for the first time, can be viewed on mobile devices.  The official YouTube channel lists each day’s streaming schedule. Some shows were also streamed on sites such as style.com, Facebook, and websites of designers.

Tumblr

Blogging about Fashion Week, especially on Tumblr, has also become very popular.  There is the official channel, displaying posts by Tumblr fashion bloggers, as well as other coverage.  Oscar de la Renta is said to be one of the first luxury fashion brands to use the site, and the designer’s Tumblr has featured behind the scenes photos and videos, quotes, and posts tagged with #odlrlive.

Instagram

The iPhone app Instagram has become a staple for fashion photographers in general, and many photos you will see on the social media sites mentioned above were posted from Instagram.

There are countless other trends at Fashion Week (and we’re not even talking about the clothes!).  In your time on social media the past week, have you seen any unique Fashion Week coverage?

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Lip-Syncing Keenan Cahill’s Newest Viral Video

Tuesday, July 12th, 2011

Keenan Cahill, the newest person to gain celebrity through YouTube, has a new video featuring cast members from the show “Glee.”  Published just a week ago, the video already has over 1 million views.  Apparently, viewers don’t care that he doesn’t learn the lyrics to the songs he performs.

Keenan Cahill is a sixteen-year-old from Illinois who has had a rare genetic disease, Maroteaux Lamy Syndrome, since birth.  Some symptoms of the metabolic disorder include growth retardation, coarsening facial features, and joint stiffness.  Cahill is always happy to answer questions about his disease when people are curious about the way he looks.  He has raised awareness about the disease through his celebrity, and has become a role model for children suffering with rare diseases.

Cyber bullying is always a problem when someone shares themselves on the Internet, so of course there have been people that have tried to shake Cahill’s confidence.  Cahill has said that “he doesn’t mind that his YouTube channel makes him an easy target for criticism.”  Some people simply wish he would learn the lyrics to songs, but others are more hurtful.  Cahill takes it all in stride, advising others facing similar challenges “not to let anyone get you down about the disease” and “remember that you’re your own person.”

Cahill’s YouTube channel has had over 23 million views and he has collaborated with many celebrities on his videos, including 50 Cent, DJ Pauly D from Jersey Shore, and Drake Bell.  He also starred in a viral campaign for Smartwater with Jennifer Aniston and appeared on E!’s “Chelsea Lately.”  As for the future, Cahill doesn’t really like to talk about it. Cahill hopes to become an actor and has a reality show in the works, and is having a blast entertaining and inspiring everyone.

What do you think of Cahill’s videos?  Has he inspired you?

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Kool-Aid Just Got Hotter…as in Deep Fried

Tuesday, June 21st, 2011

Carnival snacks are a medley of greasy, fried goodies like funnel cake, corn dogs, fried candy bars, batter-dipped deep fried bacon, and just when you thought it couldn’t get any better (or worse) a viral youtube video proves us wrong with…fried Kool-Aid.

“Oh, Yeah!” the Kool-Aid ‘Pitcher Man’ mascot just broke through another brick wall, this time culinary. The nearly 100,000 views in five days show that shock value is not yet lost on Americans and neither is it a hindrance to put something in their mouths.

‘Chicken’ Charlie Boghosian is the creator of these red, tangy, doughnut hole-like concoctions which have been selling like…hot cakes. In the San Diego County Fair’s opening weekend, he went through 150 pounds of Kool-Aid and 1,500 pounds of flour.

How does it taste?

One customer comments, “It starts off tart and tangy, and then finishes really sweet… I love this stuff.” Ah, the melodic words of heart failure and obesity!

My forecast for the next deep fried novelty: Hawaiian Punch, Sunny D, and Red Bull. I just might have to eat my words next summer.

Cheers!

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Xbox Live Comes to Life with Voice Recognition, Youtube, Bing, and UFC!

Wednesday, June 8th, 2011

Microsoft is unleashing voice recognition to gamers on Xbox Live using Kinect, along with Bing searching for access to digital content, Youtube capability, and live UFC showings.  Microsoft plans to hook up Xbox 360 game consoles with a Kinect’s built-in microphone to allow users to visit digital media content—including music, games, TV shows and movies—by merely uttering their search.  The voice-activated internet exploration will be supported by Bing, Microsoft’s search engine.

Ray Muzyka of EA’s BioWare branch discussed the new voice recognition feature for Kinect at E3, saying it will allow gamers to dispatch voice commands with or without a controller while playing.  This will include menu navigation, internet searching, and operation of the actual characters in the game without using a handheld controller.  This is unlike any other controller gamers have ever seen before—the sound of their own voice.

Xbox also plans to add Youtube and live UFC showings to the Xbox Live stream for the ultimate entertainment experience.  Not much was said about the integration with Youtube, except that Live will soon include Youtube support.  Dana White, UFC president, announced at E3 that pay per view events will be streamed via Xbox Live, as included in the new deal they have incurred with Microsoft.

Not only can Xbox Live users play video games, they can now pilot their system without a controller, surf the web, and watch movies, TV shows, and some of the best fights in the world.  The most fascinating part of Microsoft’s new releases is that they can all be easily accessed solely by the gamers’ verbal commands.

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Social Media Vital to 2012 Presidential Elections

Wednesday, April 20th, 2011

Even more so than the 2008 presidential elections, candidates in this upcoming presidential election are incorporating the social media into their campaign.

By announcing the exploratory committee’s through YouTube and Twitter, Barack Obama, Mitt Romney, and Tim Pawlenty all jumped onto the YouTube and Twitter bandwagon. Free advertising and one-way communication seemed to be the themes of the 2008 election. This coming election will involve Twitter in a much more interactive role.

Mitt Romney recently announced his exploratory committee for the 2012 presidential race through YouTube and Twitter. Besides communicating to his 350,000 followers on twitter, he also initiated communication between himself and another candidate.

During the elections, mudslinging campaign ads on TV are expected but will all of the mudslinging translate into the social media? Twitter wars are emerging and Mitt Romney can be the one to blame.

On April 4, @mittromney’s twitter account highlighted the failed financial policies of Barack Obama. Mitt Romney posted, “@barackobama I look forward to hearing details on your jobs plan, as are 14m unemployed.” Let the Twitter wars begin!

In addition, Barack Obama spread a YouTube campaign ad called It Begins With Us. Already, the video has received over 400,000 hits in four days. Tim Pawlenty also revolutionized Internet advertising by connecting Facebook to his website with an application called Pawlenty Action. Ten points are awarded for connecting to Facebook while five points are awarded for connecting to Twitter.

Among YouTube ad commercials, twitter battles, and facebook likes, the younger generation constantly tapping into the Internet will surely be effected for this upcoming presidential election.

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