Posts Tagged ‘YouTube’

3 Ways to Interact on YouTube

Tuesday, October 18th, 2011

A social media revolution seems to be happening all around us. But as companies are rushing to embrace social media, they frequently lose focus. Everyone says that your business needs to utilize social media more, but how many people tell you how? This post is part of a series on different ways you can use social media to interact with your customers.

We have already talked about Facebook and Twitter, the most obvious social media platforms to utilize for business. But other social networks can be just as effective.

YouTube and other video hosting websites provide you with an environment different from other social networks. Here are some important things to do to develop your YouTube presence.

1. Organize your channel. – First things first: if your YouTube channel is not organized and set up strategically, you will not see results. Use playlists to sort your videos into groups, either by topic or by type of video. Also remember to use SEO for your channel. A lot of SEO practices can be transferred very easily over to YouTube search. Use keywords in your video titles and descriptions, and make sure to use tags. Lastly, make sure there are calls to action on your channel and in your videos. Do you want viewers to head over to your website, Facebook page, or Twitter feed after watching your videos? Then point them there.

2. Join/start conversations. – Just as with Facebook and Twitter, you cannot wait for someone to interact with you, you need to go searching for interaction. Find channels relevant to your industry/products and become friends with them. Just as with other social networks, you can friend users. You can also like videos and comment on them.

3. Create the right kind of content. – Similar to any other social network, your content must be specially catered to a certain medium. Do not just post advertisements, focus on more fun and casual content. Good ideas for content can be podcasts or webisodes, customer testimonials, ways for customers to make the most out of your products, and how-to/customer service videos.

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Other posts in this series:

How Social Media Changed Fashion Week

Thursday, September 15th, 2011

Social media has never been so fashionable!  It’s currently Fashion Week in New York City, and while in the past only the most important people in the industry got to see the action, social media makes it easy for anyone to keep up with Fashion Week.  Designers, media, audiences…they’re all changing up the experience by using social media such as Twitter, YouTube, Tumblr, Instagram and more!

Twitter

Obviously, Twitter is abuzz with tweets from celebrities, audience members, and journalists at the shows.  The #nyfw hashtag and official account make it easy to follow the event.  The official account tweets important information and answers to questions, but also quotes from designers and retweets of media coverage.  If you look at the hashtag stream, you can catch anything from descriptions and opinions of new collections to which celebrities are sitting in the front row.

YouTube

More and more programs are being made available for streaming, and fashion shows are no exception. One article reports that over 30 shows, including Oscar de la Renta, Lacoste, and Betsey Johnson, are being shown live, and for the first time, can be viewed on mobile devices.  The official YouTube channel lists each day’s streaming schedule. Some shows were also streamed on sites such as style.com, Facebook, and websites of designers.

Tumblr

Blogging about Fashion Week, especially on Tumblr, has also become very popular.  There is the official channel, displaying posts by Tumblr fashion bloggers, as well as other coverage.  Oscar de la Renta is said to be one of the first luxury fashion brands to use the site, and the designer’s Tumblr has featured behind the scenes photos and videos, quotes, and posts tagged with #odlrlive.

Instagram

The iPhone app Instagram has become a staple for fashion photographers in general, and many photos you will see on the social media sites mentioned above were posted from Instagram.

There are countless other trends at Fashion Week (and we’re not even talking about the clothes!).  In your time on social media the past week, have you seen any unique Fashion Week coverage?

 

Lip-Syncing Keenan Cahill’s Newest Viral Video

Tuesday, July 12th, 2011

Keenan Cahill, the newest person to gain celebrity through YouTube, has a new video featuring cast members from the show “Glee.”  Published just a week ago, the video already has over 1 million views.  Apparently, viewers don’t care that he doesn’t learn the lyrics to the songs he performs.

Keenan Cahill is a sixteen-year-old from Illinois who has had a rare genetic disease, Maroteaux Lamy Syndrome, since birth.  Some symptoms of the metabolic disorder include growth retardation, coarsening facial features, and joint stiffness.  Cahill is always happy to answer questions about his disease when people are curious about the way he looks.  He has raised awareness about the disease through his celebrity, and has become a role model for children suffering with rare diseases.

Cyber bullying is always a problem when someone shares themselves on the Internet, so of course there have been people that have tried to shake Cahill’s confidence.  Cahill has said that “he doesn’t mind that his YouTube channel makes him an easy target for criticism.”  Some people simply wish he would learn the lyrics to songs, but others are more hurtful.  Cahill takes it all in stride, advising others facing similar challenges “not to let anyone get you down about the disease” and “remember that you’re your own person.”

Cahill’s YouTube channel has had over 23 million views and he has collaborated with many celebrities on his videos, including 50 Cent, DJ Pauly D from Jersey Shore, and Drake Bell.  He also starred in a viral campaign for Smartwater with Jennifer Aniston and appeared on E!’s “Chelsea Lately.”  As for the future, Cahill doesn’t really like to talk about it. Cahill hopes to become an actor and has a reality show in the works, and is having a blast entertaining and inspiring everyone.

What do you think of Cahill’s videos?  Has he inspired you?

Kool-Aid Just Got Hotter…as in Deep Fried

Tuesday, June 21st, 2011

Carnival snacks are a medley of greasy, fried goodies like funnel cake, corn dogs, fried candy bars, batter-dipped deep fried bacon, and just when you thought it couldn’t get any better (or worse) a viral youtube video proves us wrong with…fried Kool-Aid.

“Oh, Yeah!” the Kool-Aid ‘Pitcher Man’ mascot just broke through another brick wall, this time culinary. The nearly 100,000 views in five days show that shock value is not yet lost on Americans and neither is it a hindrance to put something in their mouths.

‘Chicken’ Charlie Boghosian is the creator of these red, tangy, doughnut hole-like concoctions which have been selling like…hot cakes. In the San Diego County Fair’s opening weekend, he went through 150 pounds of Kool-Aid and 1,500 pounds of flour.

How does it taste?

One customer comments, “It starts off tart and tangy, and then finishes really sweet… I love this stuff.” Ah, the melodic words of heart failure and obesity!

My forecast for the next deep fried novelty: Hawaiian Punch, Sunny D, and Red Bull. I just might have to eat my words next summer.

Cheers!

Xbox Live Comes to Life with Voice Recognition, Youtube, Bing, and UFC!

Wednesday, June 8th, 2011

Microsoft is unleashing voice recognition to gamers on Xbox Live using Kinect, along with Bing searching for access to digital content, Youtube capability, and live UFC showings.  Microsoft plans to hook up Xbox 360 game consoles with a Kinect’s built-in microphone to allow users to visit digital media content—including music, games, TV shows and movies—by merely uttering their search.  The voice-activated internet exploration will be supported by Bing, Microsoft’s search engine.

Ray Muzyka of EA’s BioWare branch discussed the new voice recognition feature for Kinect at E3, saying it will allow gamers to dispatch voice commands with or without a controller while playing.  This will include menu navigation, internet searching, and operation of the actual characters in the game without using a handheld controller.  This is unlike any other controller gamers have ever seen before—the sound of their own voice.

Xbox also plans to add Youtube and live UFC showings to the Xbox Live stream for the ultimate entertainment experience.  Not much was said about the integration with Youtube, except that Live will soon include Youtube support.  Dana White, UFC president, announced at E3 that pay per view events will be streamed via Xbox Live, as included in the new deal they have incurred with Microsoft.

Not only can Xbox Live users play video games, they can now pilot their system without a controller, surf the web, and watch movies, TV shows, and some of the best fights in the world.  The most fascinating part of Microsoft’s new releases is that they can all be easily accessed solely by the gamers’ verbal commands.

Officer Facebook on Duty – Law Enforcement Using Technology to Their Advantage

Tuesday, April 26th, 2011

Police agencies are using technology and social media tools to make up for crippling budget cuts. The new techniques, which include working with private business groups online in real time,  are very different from the old policies of law enforcement that dictate that the public be kept in the dark about ongoing investigations.

The purpose of the new technique is to utilize the assets at hand as a means of making up for the loss of criminal justice officials as a result of budget cuts. Although controversial, technology is helping law enforcement locate violent crime suspects, track fugitives, and trace the paths of thieves by immediately posting surveillance pictures of suspects on sites like Facebook. This not only utilizes the aid of the public and participating businesses, but it has the ability to warn possible future targets of the suspects, ideally preventing repeat offenders.

Cities in New Mexico, California, Georgia, Minnesota, and Washington are among the police agencies supplementing technology for jobs. “Technology can never fully replace an officer,” said Camden, N.J. Police Chief Scott Thomson, “We’re just trying to leverage technology to appear bigger than we are.”

Camden had the highest crime rate in the U.S. in 2008 with a total of 2,333 violent crimes per 100,000 people (which is well above the national average of 455 per 100,000). As the most dangerous city in the U.S. in 2004, 2005, and 2009, the Camden police department, among others, needs to make use of whatever resources available, especially considering the fact that the 250-officer department has nearly been cut in half since 2006.

Fortunately, Camden police officers have been able to use online global positioning systems, gunshot detectors, and closed-circuit cameras to detect and monitor crime ridden areas of the city in order to dispatch the remaining officers more efficiently.

A survey by the Police Executive Research Forum in Washington found that 86% of police agencies currently use social media (Facebook, Twitter, MySpace, or YouTube) to monitor crime, despite finding that some employees have been caught using the sites to send and post “inappropriate messages and pictures”. It seems that police agencies have weighed the costs and benefits of using such social media tools and technology and found that the benefits of preventing and acting on crimes outweigh the misuse of Facebook.

Obama Opens Forum on Live Facebook Stream

Wednesday, April 20th, 2011

Three years ago during the 2008 presidential elections, Obama defeated  John McCain largely because of his active role in Facebook. This 2012 presidential campaign, Barack Obama utilizes the social media, but with goals of increased exposure in order to obtain a stronger following on Facebook, YouTube, and Twitter.

Today at 4:45 PM, EDT, Barack Obama will stream live video on Facebook. He plans to answer questions asked directly on the wall of the fan page involving the economy in addition to international and domestic issues.

Barack Obama and his social networking advisers seized this opportunity to increase exposure to the White House fanpage. In order to view the live streaming video, users must first “like” the white house page and then “attend” the event. Thus far, 34,000 Facebookers plan to attend the townhall event.

Questions posted span from issues regarding college debt to the legalization of marijuana to the economic crisis. Under this specific platform of streaming video on Facebook, Barack Obama embraces transparency in two way communication.

In the past, town hall meetings broadcasted on TV were viewed only by news channel viewers. Furthermore, only reporters and politically involved citizens could ask questions. Now in the era where social media reigns, Barack Obama can engage all citizens with internet access.

I posted a question for Barack Obama, and even though the chances of Barack Obama choosing mine is 1/20,000, I still feel satisfied doing my civic duty as an American actively involved in my government.  Job well done, Facebook Obama Team.

Social Media Vital to 2012 Presidential Elections

Wednesday, April 20th, 2011

Even more so than the 2008 presidential elections, candidates in this upcoming presidential election are incorporating the social media into their campaign.

By announcing the exploratory committee’s through YouTube and Twitter, Barack Obama, Mitt Romney, and Tim Pawlenty all jumped onto the YouTube and Twitter bandwagon. Free advertising and one-way communication seemed to be the themes of the 2008 election. This coming election will involve twitter in a much more interactive role.

Mitt Romney recently announced his exploratory committee for the 2012 presidential race through Youtube and twitter. Besides communicating to his 350,000 followers on twitter, he also initiated communication between himself and another candidate.

During the elections, mudslinging campaign ads on TV are expected but will all of the mudslinging translate into the social media? Twitter wars are emerging and Mitt Romney can be the one to blame.

On April 4, @mittromney’s twitter account highlighted the failed financial policies of Barack Obama. Mitt Romney posted, “@barackobama I look forward to hearing details on your jobs plan, as are 14m unemployed.” Let the twitter wars begin!

In addition, Barack Obama spread a youtube campaign ad called It Begins With Us. Already, the video has received over 400,000 hits in four days. Tim Pawlenty also revolutionized Internet advertising by connecting Facebook to his website with an application called Pawlenty Action. Ten points are awarded for connecting to Facebook while five points are awarded for connecting to twitter.

Among YouTube ad commercials, twitter battles, and facebook likes, the younger generation constantly tapping into the Internet will surely be effected for this upcoming presidential election.

What the Flip? Cisco Discontinues the Flip Camera

Tuesday, April 12th, 2011

The Flip video camera is just one of the casualties of a multi-tiered shutdown for CISCO. The company announced this morning that a restructuring will take place, which will not only discontinue the Flip, but cut 550 jobs. The purpose of the shake-up is to allow the company to focus its attention on the profitability of the home networking business.

CISCO CEO John Chambers recently issued a press release admitting problems in the networking company, stating that lack of discipline and slow decision making are to blame. So, after spending $590 million in 2009 on the purchase of Pure Digital (the company that originally produced the Flip), Chambers has decided it’s best to shut down Flip production as part of its consumer business reform.

The FlipShare service, which allows users to share their homemade videos online, will continue to serve its customers and promises to come up with a transition plan, despite the changes at CISCO.

Smart phones equipped with cameras have taken from the sales of hand-held video cameras, not excluding the Flip. This particular camera, however, has been popular in recent years, especially considering the prominence of YouTube, because of its convenient size and user-friendly manageability. It has earned praise from celebrities such as Paris Hilton, Beyonce, and even the all powerful Oprah. We use one here at eZanga to document our accolades, public appearances, and many practical jokes; so as Flip users, it’s unfortunate to see the Flip flop.

Integration of SEO & Social Media

Wednesday, March 23rd, 2011

In the past of online marketing, Pay Per Click (PPC) linked to Search Engine Optimization (SEO) and public relations linked to social media, but in today’s world, they are starting to blend. Social media sites like Twitter and Facebook now influence Google and Bing search results.

The real question of optimizing social search is: Will Google start adding more social features or will Facebook add more search options? The answer is up to consumers.

Public relations and communication professionals are already creating content, so why not make it easy for their target audiences to find the information. SEO is an inexpensive, easy way to increase exposure on the net and works great if combined with pay per click advertising.

Search marketers use social media to distribute content to large quantities, so it is only natural that they are beginning to not only appreciate but also rely on the relationships built through social channels. Doing so, allows for fewer connections for each new link created.

In order to integrate SEO and social media, professionals need to develop customer-centered content. This means the information should include keywords and optimize social media.

Social search optimization requires constant evaluation to determine where consumers find content and how they share it with others. Many tools help in determining if the integration efforts are effective. They include reinvigorate, a web analytics program with heat maps; TwentyFeet dashboard, which includes aggregate social stats from Twitter, Facebook, YouTube and bit.ly; and Ontolo and InfluenceFinder, advanced link-building tools.