eZanga Advertising Research

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male and female from: baby boomers, millennials, and generation z, standing together.

Consumers, across all age groups, are interacting with advertising formats in different ways. eZanga initiated research across several demographics with the purpose to understand consumers' interactions and preferences for emerging advertising formats. Consumers were given questions focusing on sponsored content, digital video, social, and pay per call. The results have revealed deep insights across brands, agencies, marketers, and publishers.

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