eZanga Blog

You might work hard to optimize your ad campaigns, but if you’re not careful about preventing advertising fraud then you’ll find that you could be losing more money than you’re making. In fact, reports show that losses from digital ad fraud are exceeding 42 billion a year.

In order to protect your precious investment into digital marketing strategies, you’ll need to ensure you’re taking the necessary precautions against online advertising fraud. Here’s what to know about it and how to stop it from happening to you.

True, there are many aspects that are involved with digital marketing, ranging from doing a keyword analysis for your website, doing SEO work, doing PPC campaigns, etc. Although all of these are important, people put a lot of emphasis upon the latter. In this regard, the first place that comes to mind to do this is Google. Of course, this is the proverbial 800 lb. gorilla in the PPC space, with the most outreach that is currently available.

But Google can be quite expensive in the end you can literally see your PPC budget evaporate quickly in a flash. Are there other alternatives? Yes, there are, and one, in particular, is known as Microsoft Advertising, which is the focal point of this blog.

A company's brand colors are a key part of its image. The colors chosen for a logo and brand can evoke feelings of confidence, trust, passion, and hunger in consumers without them even knowing it. Check out our breakdown of the color psychology behind some of the most common brand colors.

With much of the business world now pretty much now gone virtual, business across America are trying to find new ways to reach out to both prospects and existing customers.  Apart from the usual Email blasts and other forms of digital marketing, the use of virtual assistants is now becoming a popular norm.  For the most part, we have all seen this, it is that tiny window that is lurking at the lower right part of the merchant’s website.

As I look back over the last month and a half, I must be honest. Probably the biggest worry on my mind at that time was getting my corporate taxes filed on time. My accountant just recovering from a bout of pneumonia, and I had doubts that he would be able to get them done on time.

But luckily, he did. The next week, the COVID 19 was just starting to get worse. Events were still going on, and there was no shelter in place orders that were executed.

Every website wants attention, and yours is no exception. But how do you know who’s seeing your stuff? How do you know where they’re going or where they’ve been? Looking at your internet traffic will give you a clue on how well your marketing strategies are working.

Here’s what you need to know about the ins and outs of online traffic.

According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.

Disney released “The Mandalorian” directly to streaming last fall. Since then, even non-Star Wars fans have heard about the mighty bounty hunter — and, of course, “Baby Yoda.” It’s an entertaining story, but beyond that, it’s full of solid marketing lessons that can help us with our earthbound businesses.

When it comes to e-commerce, a strong advertising strategy can help a business catapult to success. The average small online business spends between $9,000-$10,000 monthly on its online advertising. And those numbers are continuing to grow every year.

With affiliate marketing comes the potential for affiliate ad fraud. Keep reading for a complete guide on what affiliate marketing is, what affiliate marketing fraud is, and tips for how you can prevent it.