With affiliate marketing comes the potential for affiliate ad fraud. Keep reading for a complete guide on what affiliate marketing is, what affiliate marketing fraud is, and tips for how you can prevent it.
Ad Fraud Has Killed Your Campaign ROI
Ad fraud has inflicted ad campaigns for years. Unfortunately, the problem seems to be growing exponentially and shows no sign of slowing down. Ad fraud is difficult to combat, but it is absolutely necessary for businesses to do so because it destroys campaign ROI and wastes precious resources.
How do PPC Fraudsters Make money?
Pay-per-click (PPC) advertising has become one of the most common types of advertising, but with that, problems have arisen. Ad fraud is one of the biggest problems associated with PPC advertising, so anybody who uses it as part of their marketing plan should understand how PPC fraud works. Fortunately for you, we've got all you need to know about what PPC fraud is, how it works, and what you can do to combat it
The Seven Important KPIs for Your PPC Campaign
Key performance indicators, often shortened to KPIs, are commonly used as easily measurable metrics that demonstrate how well something is working. Conversely, they're often the easiest way to tell if something isn't as effective as you'd like
Importance of PPC Marketing
When considering a digital advertising strategy, Pay-Per-Click (PPC) marketing should be high on the priority list. PPC campaigns are effective digital strategies that help increase traffic to your website and drive conversions. However, to see the benefits of PPC marketing, companies need to know how to set up their campaigns properly. PPC campaigns need to be set up for the right keywords at the proper bidding amounts, and the campaigns need to be monitored frequently for performance and ad fraud.
The Importance of Marketing Yourself as a Job Seeker
In today’s digital world, formatting the perfect resume might not always be enough to land you your dream job. Social media can play a vital role in helping you land the perfect job. It can also become your Achilles heel if you don’t play your cards right.
3 Ways to Nurture the Branches of Your PPC Tree
With so many different search engines and social media platforms available for digital advertising, it can be overwhelming when trying to devise a solid pay per click game plan.
Marketing Tips to Propel Your SEO in 2019
As a business owner, you always want to make your business grow. You make efforts, but you don’t get what you expected. Have ever you imagined why this happens with you and your business?
Affiliates: The Legal Issues You Should Look Out For
Affiliate marketing can be a great way to earn extra income on the side. Helping businesses advertise products while earning a portion of the profit can be rewarding. But have you ever thought of the legal issues that could ensue? What if someone buys a product because they saw you advertise it, but it doesn’t work properly or they get hurt; are you then liable?
How to Attract More Traffic to Your Blog
A blog is a necessary brand asset. It helps tell your story, making your brand more personal and engaging. With so many platforms out there, creating a blog has never been easier.