The 5 Important KPIs for Your PPC Campaign

The 5 Important KPIs for Your PPC Campaign

By Alana Domingo,August 22, 2018

There are many different KPIs (key performance indicators) to choose from when measuring how well your pay per click (PPC) campaign is doing. A lot of PPC managers use the same common KPIs to measure their success, including click-through rate, cost per click, total spend, and total clicks.

How to Write Stronger Email Content Using the AIDA Model

How to Write Stronger Email Content Using the AIDA Model

By Alana Domingo,July 18, 2018

According to a HubSpot survey, when asked what types of content they’d like to see from brands, 63% of consumers over age 45 said they want more emails, compared to only 31% of Millennials. Why does this matter? Well, people still see emails as valuable sources of information, but they don’t want to be bogged down by a constant deluge of irrelevant messages.

5 Tips on Becoming a Social Media Influencer

5 Tips on Becoming a Social Media Influencer

By Alexis Short,July 11, 2018

Influencer marketing is huge. With brands trying to target a digital and social media savvy generation, it's becoming more common for brands to advertise with influencers. Rather than placing ads on pages where they might not be acknowledged, advertisers are taking to social media to promote their products.

A Day in the Life of a PPC Specialist

A Day in the Life of a PPC Specialist

By Melissa Duko,June 20, 2018

“So, what do you do?” It’s a common question people ask each other every day. And the responses vary: “I’m a banker,” “I’m a doctor,” “I’m Drake.”

Self-explanatory professions need no elaboration. But what happens when someone has never heard of a PPC Specialist before? The response is probably, “Um, what’s that?”

What Is Demographic Targeting and Why You Need It

What Is Demographic Targeting and Why You Need It

By Alexis Short,November 14, 2017

When you’ve got a great product, it can be tempting to want to show the world your pay per click ads. But the reality is not everyone will like your product. (Sorry, truth hurts.) And when you’re a small business with a tight budget, you don’t want to waste valuable digital marketing dollars on consumers who won’t bite.

Rise of the Mega Menu: 10 Well-Designed Examples

Rise of the Mega Menu: 10 Well-Designed Examples

By Adrienne Erin,October 12, 2017

Ah web design, you silly, fickle beast. How many times have you heard that one type of UI design or layout was preferred, only to hear weeks later it’s not all it’s cracked up to be? Collapsible menus, front-page carousels, animated loading screens, excessive JavaScript, and who could forget parallax scrolling?