eZanga Blog

If 2020 taught us anything (apart from how to work zoom and make sourdough!), it was that no matter how comfortable you are feeling about your finances today, literally, anything can happen tomorrow. With this in mind, people are increasingly looking to set themselves up with alternative sources of...

If you have even a remote interest in digital marketing and growing your business online (which, if you haven’t, you should!), you will have spent at least some time learning about search engine optimization. SEO is a huge decider in where you rank in search engines, and so is the single biggest...

If you have spent any time at all over the last few days on the internet or watching the news (which, let’s be honest, during the pandemic we all have been doing far too much), you will have heard about the monumental surge in stock prices of companies like GameStop, AMC Entertainment, Nokia, and...

A marketing plan makes it easier for people to know about your value proposal, philosophy and even allows customers to discover a need they did not have identified. It is useless to have a store, a product, and a salesperson, if nobody knows that your brand offers the solution to a problem.

The first is that everything we see is always so biased! No matter who it is they are saying the other side is lying or putting out ‘fake news’, and so unless you already know a lot about the subject (which I normally don’t), it is impossible to work out who is telling the truth. The second problem...

Search engine traffic can be an immensely profitable source of leads. 90% of web experiences start with a search engine. And the ability to rank successfully for high-traffic keywords is one of the most valuable marketing skills you can have in your company.

Office coffee is a nice afternoon break for a pick-me-up, but what about office candy? Having a bowl of office candy at work can offer all the same benefits: an energy boost and a gathering place for coworkers. According to the National Confectioners Association, approximately one-third of...

It's Time for Americans to Go Back to Work Since the early months of 2020, coronavirus has swept through the states, impacting every American one way or another. While COVID-19 cases are still popping up worldwide, it's time for Americans to go back to work. Adults can start to re-enter the...

Oikophobia — When the Fear Is Real There are people who have an immense fear of appliances. This disorder, called oikophobia, often comes from childhood memories associated with appliances. So, if you have a coworker who turns pale when you bring up garbage disposals, maybe they are also clinically...