4 Grammar Crimes You Need to Stop Committing Immediately

4 Grammar Crimes You Need to Stop Committing Immediately

By eZanga PR Team,December 11, 2015

Grammar, whether you love it or hate it, plays an integral role in providing clarity and structure to communication.

We grew up watching hip educational videos like Schoolhouse Rock’s Conjunction Junction. And yet, the internet is rife with grammar mistakes. Tweets with misspelled words, blog posts with dangling modifiers, Facebook posts with wrong homophones -- oh the horror!

Often grammar nerds hear, “So what’s the big deal? It’s just a comma.”

Benefits vs. Features: Sell the Hole, Not the Drill

Benefits vs. Features: Sell the Hole, Not the Drill

By eZanga PR Team,November 11, 2015

Everyone loves buying things. At least, I know I do. Just recently I bought a sweet new camera.

When I showed my best friend and partner in crime, the first thing he asked was, “Why would you buy that one?”

Well…because the camera fit all of my needs.

My online search led me to a promotional video for Samsung, highlighting their new camera’s ability to take perfect, crisp selfies, with a screen that turns around so you can see what you capture. It showcased stylish amateur photographers easily carrying their compact, hipster camera. I could also share it with my phone and easily upload to Instagram or Facebook immediately after taking the picture. Perfect!

While the video listed a few features of the camera, the focus was on the user experience, and how those features could be used to benefit the people using the camera. This artsy camera will make my next trip or friendly outing complete.

Their tactic worked; I went with this camera. Other models focused on what the camera could do, rather than what it could do for me. Sure the other cameras “reduce image noise,” but I just wanted to share my delicious food with all my friends, and look cool doing it.

I wanted what the camera could give me, rather than the camera itself.

This situation shows why emphasizing the benefits of a product is infinitely more important that blatantly listing its features.

How to Request a New Display Campaign Set Up

How to Request a New Display Campaign Set Up

By eZanga PR Team,November 5, 2015

Display advertising is a powerful tool to have in your advertising arsenal. When done right, it’s not only visually appealing to customers, it’s a cost effective way to get your ad noticed on websites.

eZanga’s display advertising offers an array of visual display options, ranging from static banners to video. And customers have access to premium websites, too.

How to Knock Ad Fraud out of the Programmatic Funnel

How to Knock Ad Fraud out of the Programmatic Funnel

By Rich Kahn,October 19, 2015

Ad fraud is a constant battle for advertisers, agencies, and publishers alike. We’ve seen who commits online advertising fraud and where it hides, but how do we get rid of it with the rise of programmatic advertising? In short, you don’t, but there are ways to help mitigate the damage.

How to Pay for Digital Advertising: The Pros and Cons [Infographic]

How to Pay for Digital Advertising: The Pros and Cons [Infographic]

By eZanga PR Team,August 26, 2015

We often sing the psalms of PPC advertising here at eZanga. After all, pay per click is the most common form of digital advertising. When you’re faced with the decision to advertise, however, relying blindly on PPC can hinder your growth.

But it takes time to research and understand other methods of online advertising. And the majority of marketers simply don’t have the time.

Lucky for you, I did have some time. So I did it for you. Here’s a quick run down of the pros and cons of pay per click, cost per action, pay per call, and cost per mille advertising.