Be the Best at AdWords Keyword Bidding

Be the Best at AdWords Keyword Bidding

By Caroline Moore,April 23, 2015

Bidding on keywords is a bit different than heading to a cattle-auction, listening to the auctioneer rattle off words and numbers at an alarming speed and raising a paddle to signal what you want.

It’s way more complex, but probably smells better (we are talking animals here).

Chances are you’re using Google AdWords. Man, it has a lot of settings that make keyword bidding seem overwhelming!

Well, I’m here to give you the rundown, the 411, the inside scoop, on some bidding strategies and when to use them.

5 Advanced Keyword Analysis Tips for Your PPC Strategy

5 Advanced Keyword Analysis Tips for Your PPC Strategy

By Shane Barker,April 21, 2015

Keyword analysis is one of the most valuable activities you can do for your PPC marketing strategy. Do your research not just at the beginning, but throughout your campaign's lifespan. Earning your spot among the top ranks for the right targeted keywords will put your business far ahead of your competitors. But to earn that spot, you need strong keyword analysis skills. Skills that bring in traffic and let you anticipate the newest changes in market conditions.

Doing keyword research also lets you predict what users are searching for. By drilling down deep, you'll find the target keywords for your campaign, as well as learn about your business's goals. As we know, the industry changes all the time, but keyword analysis has stayed constant. While the need to perform keyword research has remained the same, how you actually do it has changed a bit and will continue to do so.

Since these changes have made keyword research a bit complex, even for the most experienced digital marketers, I'm committed to lending a hand to help you overcome these difficulties. Below is a list of some of the best keyword analysis pro tips, so that you can implement a better keyword strategy for your company's advertising campaigns.

15 Keyword Research Tools to Save Time with Media Buying

15 Keyword Research Tools to Save Time with Media Buying

By Michelle Brammer,April 14, 2015

It’s a pretty good bet that, as a media buyer, you’re overly familiar with the AdWords Keyword Planner and Google Analytics to isolate data that drives results.

But did you know there’s life beyond Google? Heck, even Google has a few keyword-related products you might not be aware of. Carve out a few minutes and check out some other options. You’ll be glad you did!