Congratulations! You’ve signed up for a PPC account. Either at one of the big three, or maybe an alternative search engine. For some, the first step is the hardest.

For others, it’s the set-up after the fact, things like campaign optimization. A big part of that optimization has to do with keywords and making sure they align. Both with your actual website, and with what people are searching for.

By choosing the right mix of keywords and phrases, the payoff is huge! Here are 8 tips to make your keywords just a little more perfect for your campaign!