Exact match tells your network to only recognize your exact keywords, ignoring any other variations. In contrast, broad match does the complete opposite: it welcomes all variations of your keywords. Depending on your PPC campaign needs, one may work better than the other.
How to Knock Ad Fraud out of the Programmatic Funnel
Ad fraud is a constant battle for advertisers, agencies, and publishers alike. We’ve seen who commits online advertising fraud and where it hides, but how do we get rid of it with the rise of programmatic advertising? In short, you don’t, but there are ways to help mitigate the damage.
How to Set Up Your AdPad Account
Welcome! Now that you’ve decided to advertise with eZanga, the next step is to set up your AdPad® account.
Online Fraud and the Sneaky Places It Hides
In part one of our online advertising fraud series, we learned that advertisers waste over $6 billion a year in fraudulent advertising spend. Fraudulent accounts are abundant, and with good reasons: there are no rules, no consequences, and no regulations for their actions.