6 of the Best PPC and Pay Per Call Landing Pages

6 of the Best PPC and Pay Per Call Landing Pages

By Marty Schneck,October 28, 2015

The best landing pages use subtle psychological cues to convince your customer to act. The tricky part: these cues should vary between campaigns. Certain practices work best on mobile devices, and some work best exclusively on call campaigns. Designing the most successful landing page requires discipline, practice, and testing.

How to Knock Ad Fraud out of the Programmatic Funnel

How to Knock Ad Fraud out of the Programmatic Funnel

By Rich Kahn,October 19, 2015

Ad fraud is a constant battle for advertisers, agencies, and publishers alike. We’ve seen who commits online advertising fraud and where it hides, but how do we get rid of it with the rise of programmatic advertising? In short, you don’t, but there are ways to help mitigate the damage.

The Lazy Person’s Guide to Pay Per Call

The Lazy Person’s Guide to Pay Per Call

By Amber Tiffany,October 14, 2015

Look, we’re not saying you’re lazy; we just know how valuable your time is. With that said, expanding your digital marketing efforts to include phone calls doesn’t have to be a complicated process that consumes all of your time and energy. Pay per call platforms make it easy to bring phone calls to any affiliate or CPA marketing program.