4 Grammar Crimes You Need to Stop Committing Immediately

4 Grammar Crimes You Need to Stop Committing Immediately

By Melissa Duko,December 11, 2015

Grammar, whether you love it or hate it, plays an integral role in providing clarity and structure to communication.

We grew up watching hip educational videos like Schoolhouse Rock’s Conjunction Junction. And yet, the internet is rife with grammar mistakes. Tweets with misspelled words, blog posts with dangling modifiers, Facebook posts with wrong homophones -- oh the horror!

Often grammar nerds hear, “So what’s the big deal? It’s just a comma.”

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

4 Ways Advertising Agencies Can Protect Themselves From Click Fraud

By Rich Kahn,December 10, 2015

Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users -- or bots -- intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic impact on agencies, eating away at client budgets and negatively impacting performance.