Ask most marketers about the state of digital advertising, and they’ll tell you it’s come a long way. From the rise of mobile to the seemingly inevitable virtual reality takeover, digital advertising is advancing. But, there’s one area where it’s still lacking: fraud detection and prevention.
4 Easy Ways to Find Instagram Influencers
Instagram influencers wield a lot of power, which can equate to big exposure for your brand. Springbone owners Sam Eckstein and Jordan Feldman discovered firsthand the power of influencers when their restaurant experienced a significant uptick in customers after a foodie influencer shared a pic of a decadent ice cream dish.
8 Quick and Easy Social Media Ideas for Small Business Saturday
Small Business Saturday is the one day of the year where customers are encouraged to support their local businesses by “shopping small.”
As a small business owner, your goal is to get as many customers into your brick-and-mortar store as possible. So, how do you accomplish this?
What You Need to Know About the Disadvantages of SMS Marketing
There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages?
5 Proven Ways to Boost Your Brand's Online Presence
Gone are the days when a business could succeed on foot traffic alone. Now 63% of consumers look up product information online before purchasing. If your company isn’t online, how will people know about your product or service?
4 Reasons You Need to Embrace Interactive Advertising Right Now
How many times have you read a blog post or watched a video and couldn’t recall what it was about? Probably too many times.
The Comprehensive Guide on How to Market Your Small Business
For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to:
- Check and order inventory.
- Schedule appointments with clients.
- Respond to any customer inquiries.
- Manage your employees.
- Organize your finances.
And that doesn’t even begin to cover all of the responsibilities.
Social Media Hazards That Blow Your Job Opportunities
Today there are over 2.3 billion people active on social media. They’re sharing content and images, and employers are watching.
Social platforms serve as an open book for companies who want to learn about your professional experience, any mutual connections, and to see if you will be a good fit with their organization.
How to Increase Conversions With Mobile PPC
Mobile pay per click is an integral tool for advertisers. It captures an audience that’s glued to their mobile devices 24/7. If you haven’t been using mobile PPC to boost your conversions, you’re missing out.
4 Tips for Stretching Your Display Budget to the Max
Budget. It’s a word that invokes mixed emotion. The most common emotion: stress. Budget the right way and you stand to save and hopefully make money. Budget the wrong way, and well, you’re in the hole. No wonder advertisers feel pressure.