75% of consumers say a phone call is the quickest way to get a response from a company. Therefore not surprisingly, most consumers prefer calls over emailed responses. While that’s great for pay per call advertising, there can be a downside. Fielding unfiltered phone calls can be a lot of work, not to mention expensive, too.
3 Reasons You Need Warm Transfers in Your Call Advertising
By Melissa Duko,January 29, 2016