9 Digital Advertising Blogs You Need to Be Reading Daily

9 Digital Advertising Blogs You Need to Be Reading Daily

By Melissa Duko,March 21, 2016

Books are valuable sources of knowledge, but unfortunately they’re static. If you’re a marketer, relying on only books to educate yourself will leave you at a distinct disadvantage. In addition to books, you should be reading digital advertising blogs, too.

Blogs allow you to stay on top of industry trends, news, and techniques in real-time. Here are nine of our go-to mainstream and niche digital advertising blogs. Consider adding one or all of them to your daily reading.

5 Reasons You Need to Embrace Creative Visual Content

5 Reasons You Need to Embrace Creative Visual Content

By Alexa Matia,March 16, 2016

You’ve heard the saying. “A picture is worth a thousand words.” It’s become a cliché, but it still rings true.

The importance of images is rooted in the basics of human psychology: 93% of all communication is nonverbal. What we see on a daily basis has a profound effect on what we do.

This importance of images also relates to marketing. How a business uses graphics greatly affects how that company or brand is perceived. Plus, neuromarketing science has confirmed that visual content drives engagement.

How to Map out a Successful Display Campaign

How to Map out a Successful Display Campaign

By Alexa Matia,March 9, 2016

The beginning of any project or task can be a scary endeavor. Now imagine if that endeavor involved investing your money. Then you go from scary to terrifying.

The start of a display ad campaign can feel a lot like that. The returns aren’t always seen immediately, especially when compared to search ads. Display ads serve a different purpose, and even if you can’t fully see it in the numbers, they’re an extremely useful form of advertising.