Display Advertising: Everything You Need to Know to Get Started

Display Advertising: Everything You Need to Know to Get Started

By Michelle Brammer,April 29, 2016

Digital advertising commands large portions of ad spend, and it appears 2016 will be the breakout year when digital display ad spending finally surpasses search ad spend in the U.S. So, why does that matter? Well, if you’re only focusing on your search strategy and ignoring display, you’d be remiss to know your competitors are pulling ahead of you.

If your reasoning for not dipping your toes in display is lack of knowledge or fear of the unknown, knowing the basics will help.

Fighting Ad Injection: What You Need to Know

Fighting Ad Injection: What You Need to Know

By Rich Kahn,April 25, 2016

Advertisers having been dealing with fraud for years. But fraudsters’ latest scheme - ad injections - is giving many advertisers pause.

Ad injections are ads placed on websites through browser extensions. Once ads are “injected,” they’re sold by third parties without the owner’s permission. Ad injections are so stealthy, many times advertisers don’t even know until it’s too late, especially if they’re using programmatic advertising.

Programmatic Advertising: Why We've Lost That Loving Feeling

Programmatic Advertising: Why We've Lost That Loving Feeling

By Rich Kahn,April 20, 2016

Programmatic advertising, like the infamous Righteous Brothers serenade on Top Gun, has lost that loving feeling...now it’s gone, gone, gone, whoa whoa.

See, as a marketer, we used to love it. It helped us do our jobs faster and allowed us to guarantee ad placement on publisher websites. We were granted unprecedented access to moment-to-moment interactions to stay on top of the industry. Programmatic advertising gave us superhuman strength and made our jobs much easier. We were in love.