Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads.
MosQUito: Has the jQuery Malicious Exploit Attacked Your Website?
You have a successful blog, or at least you’re working on making it a successful blog. You’ve put blood, sweat, and tears into selecting the perfect template, ideal color scheme, and a font that is clean and crisp with a bit of personality. This blog represents you or your company, so I hate to be the bearer of bad news: you’re vulnerable, and could be losing a percentage of your paid and organic website traffic to fraudsters.
Do I have your attention now? Good.
5 Ways Bots Can Cripple and Destroy Your Website
Previously, we talked about all the different types of bots that are crawling the web. While some bots are actually helpful in catching content thieves and crawling pages for search engines, there are also plenty of malicious bots out there. Bad bots can generate false ad impressions, serve spam and malware, and steal content and information. So, you know these bots are bad, but how exactly are those bots hurting your website?
Copyright Infringement: Are You Allowed to Use That Image?
Every day you’re inundated by images. They appear in tweets, texts, and articles. You’ve probably laughed, liked, and shared countless ones. But have you ever wondered where the original image came from? More importantly, is that person even getting proper credit?
For content, it’s common knowledge that if you quote another person’s work, you better have permission -- and at the very least, cite the source. Otherwise you’re infringing on copyright laws, which can have costly consequences.
Good Bots, Bad Bots, and What You Need to Know
In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots. Smaller websites tend to think they’re immune to bot traffic, but the harsh reality is, the smaller the website, the higher the chance of being visited by bots, both good and bad.