Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them.
As advertisers are turning to social media to drive user engagement and increase brand awareness, they’re also turning their focus to video. Brands like Birchbox, Sprint, and Sephora know the value of sharing their video ads on social platforms like Facebook. After all, that’s where consumers are: on mobile and social.