All Signs Point to Social Media: The Future of Video Advertising

All Signs Point to Social Media: The Future of Video Advertising

By Melissa Duko,June 30, 2016

Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them.

As advertisers are turning to social media to drive user engagement and increase brand awareness, they’re also turning their focus to video. Brands like Birchbox, Sprint, and Sephora know the value in sharing their video ads on social platforms like Facebook. After all, that’s where consumers are: on mobile and social.

PPC 101: A Crash Course in Pay Per Click Advertising

PPC 101: A Crash Course in Pay Per Click Advertising

By Marty Schneck,June 28, 2016

What? What is… what is this thing? PPC?

We often write about PPC here at eZanga. After all, eZanga specializes in online advertising, and PPC is a huge part of advertising. You’re probably here because you want to know what the heck it is. Or perhaps you need a bit of a refresher or overview.

Well GOOD NEWS EVERYONE. We’re going to give you a little crash course in PPC. Welcome to PPC 101.

5 Proven Ways to Disarm the Gatekeeper

5 Proven Ways to Disarm the Gatekeeper

By Melissa Duko,June 14, 2016

In the Lord of Rings, the Fellowship of the Ring faces many obstacles. One roadblock in particular -- unlocking The Doors of Durin -- presents a unique challenge. There’s no key to unlock the door, rather The Fellowship must answer a riddle.

In sales, gatekeepers are like riddles. Whether they’re an agent or broker, it’s their job to prevent you from getting to the decision-maker. They’ll make it hard, but once you crack their code, the doors will open.