The Comprehensive Guide on How to Market Your Small Business

The Comprehensive Guide on How to Market Your Small Business

By Alexa Matia,July 28, 2016

For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to:

  • Check and order inventory.
  • Schedule appointments with clients.
  • Respond to any customer inquiries.
  • Manage your employees.
  • Organize your finances.

And that doesn’t even begin to cover all of the responsibilities.

SEO vs. Social Media: How to Choose the Best Strategy

SEO vs. Social Media: How to Choose the Best Strategy

By Alexa Matia,July 5, 2016

For advertisers and brands, search engine marketing (SEM) and search engine optimization (SEO) have been the tried and true methods of reaching customers on the internet.

However, the constantly rising popularity of social media is forcing advertisers to sit down and think, “Am I really using the best strategy for my brands now?”